Speaker 1: Hey everyone, my name is Gerard from Pimflick, a digital marketing and tech agency, and today we're going to be touching upon the five reasons why your content strategy and SEO should align when it comes to advertising your business. So we've all heard it before, content is the king of advertising. But if content is king, then search engine optimization, which we like to consider SEO, should also be king too. While digital content strategies and SEO are continuously changing, there's one thing that definitely holds true. Content strategy and SEO are definitely better together. You and your team are already aware of the importance of these powerful digital strategies working together, but perhaps there is some sort of gap between the work that your content strategist and SEO specialist do. Or maybe your team just doesn't have the time to focus on it at all. Well, here are five reasons your organization should make sure your content and your SEO strategies align. So the first one is search engines care about providing best user experience. Chances are user experience is already a consideration with your content, and you want to provide the most valuable, relevant information through your articles and blog posts. Search engines also want to provide users the best experience, which is why quality websites and quality information is so important to search engines. And how much quality control is factored into your articles, you might even ask. Is your site considered an authority on the topic or are the articles complete and comprehensive for the topics that you write about? Quality should definitely be a main factor with your content, especially when optimizing for search engines. The second one is highly shareable content equals better SEO. The better your content, the more likely people will share on social media, link it to their own as well, link it to their own websites and also write about it. The more social shares and credible sites linking to your website, the more likely your content will rank higher for that particular subject. So it's truly a content and SEO win, if you think about it. And while you don't necessarily need to focus on the SEO portion to make a highly shareable piece of content or blog posts, SEO should be a part of the thought process all throughout. So what topics do you want to rank for and what keywords are people using to be able to find this particular topic? Do your research basically before writing a piece of content and make sure to incorporate the right keywords and topics into your writing. The third one is keywords definitely still do matter. Speaking of right keywords, keywords are still an important part of SEO, right? And as search engines want to serve up the best results for their searchers. And if a searcher is using a particular word or phrase, then the search engine's job is to provide the best results, including that keyword or keyword phrase. So along with the number one in this post, you need to include focus keywords in each piece of digital content. Search engines also crawl PDF documents. So don't overlook the importance of creating SEO friendly PDFs. Your keyword strategy should be a part of the research process for any piece of content that you're definitely writing. The fourth one is well-written meta descriptions create a better user experience. Think filling out the meta description field is a pesky and important task. Then you definitely have to really think again, because not only should your meta description include your page's focus keywords, you should also focus on quality, concise writing for this description. By providing a brief yet comprehensive description, searchers will know exactly what they're getting into when they click into your article. So it's basically like an ad space for your content. So definitely make it count. Also the meta description is automatically pulled as a description when sharing on social media platforms such as Facebook and LinkedIn, helping potential web visitors instantly understand what your content is basically all about. And the meta description is just one example of many important optimization aspects for your content, but one that might often be overlooked. Change factors from title tag to outbound links should also be considered for each piece of content that you create as a part of your overall content strategy. The last one is content strategy goals are often the same as SEO goals. Most marketing efforts have the end goal of helping meet overall business objectives. And whether your team goals are to drive more awareness, gather more leads or to get more conversions, both SEO and content strategy definitely help. So doesn't it make sense for them to be sort of like a joint effort? SEO shouldn't be an afterthought for your writers, right? And content strategy shouldn't also be overlooked as a way to drive more of the right organic traffic. If these positions happen to be separate at your organization, then team members should be meeting regularly to basically discuss the goals and strategies and how they can work together to make them align. If your writers are also your SEO specialists, then they should be doing research by diving into analytic data or organic search terms, researching possible keywords and creating an overall strategy for content that includes the SEO. So that's it for my topic today. And please like and share this video if you found it interesting and also comment down below if you have any questions so that our team can get back to you. You can also download our ebook in the description below and visit our website. If you ever feel like you would love to work with us, then you can always contact us. Thank you. And we'll see you again in the next video. Take care.