Speaker 1: So, you want to improve your company culture, right? In this video, we're going to talk about 8 tips to help you do just that. Hi, I'm JB with Marketing 360 and we help small businesses grow with our marketing and design talent technology through our number one marketing platform, Marketing 360. We call marketing and design MADD and we love MADD. And hopefully these videos will help you fall in love with MADD too. So make sure to follow us to learn tips, tricks, and strategies to grow your business and fuel your brand. So why is company culture important? Well, there's a lot of reasons, but a few of them would be it helps you capture new talent. People see you, they just want to be a part of it. So they apply, right? But it also keeps the talent that you have really. And that's the most important thing of all, because if you can keep the same people, they're just going to get better and better through experience. So you don't want to have high turnover and a good culture is really a key to avoiding that. And then the other thing is, is just happy people make happy customers. And ultimately that's just going to make you more successful. So you want to invest in a good, strong company culture. And in this video, we're going to talk about eight tips to help you do that. So let's dive right in. Tip number one, have a company motto. Look over my shoulder here, execution excellence. That's our motto at Marketing 360. It's about just always doing everything excellently, executing excellently. And that goes beyond your job description. It could be walking down the hall, you see a piece of trash on the floor, you pick that up, right? If your roommate's phone's ringing and they're not here, you answer it. You don't let it go to voicemail. These are things that execution excellence means to us. And if you have a motto like that, it allows your culture to kind of follow that as a guide. Tip number two, listen to feedback. You actually have to listen and you have to ask for it. What we do at Marketing 360, once a month, we have everybody submit a 410. What that means is from four to 410, because we close at four. So from four to 410, once a month, they submit a 410, which is essentially, these are the things that I did well this month. These are some areas I think we could improve. Here's some shout outs for my teammates. Here's some things I think we should do in training to help future people. By getting this kind of feedback and listening to this feedback, you can constantly evolve based on the heartbeat of your team and really get better. And if the culture feels like you're listening, that you're adapting to the feedback, it's just only going to get stronger. Tip number three, hire positive minded people. Look for people that have a positive mental attitude. Positive mindsets create positive outcomes. Negative mindsets create negative outcomes. So it's super important to have positive minded people. Tip number four, show your team you care. Have parties, celebrations, highlight people for their successes. A lot of companies get caught up where they only really talk about the bad, right? You need to improve on this. You need to hit these goals. And while that is still important, you got to balance it out with good. You almost need to have five good comments for every bad comment. That way when you have a bad comment, they actually listen, right? If you say nothing but negative things, it's going to go numb to people. So make sure you highlight the good and that shows that you care. Tip number five, ask for employee reviews. Glassdoor is an amazing site for employee reviews. If you don't have a Glassdoor set up, I encourage you to set it up. And then ask your team for reviews. This feedback is hugely important for two reasons. It helps you improve by looking at the feedback and understanding it. And if you have a strong culture and you have good reviews, this is going to look really powerful on Glassdoor. So when potential employees are looking at who they want to work for, you're going to stand out in the crowd. You're going to earn that application. You're going to attract more of the good talent to your brand. Tip number six, do consistent employee reviews. There's no set standard to whether you do this monthly or every six months or every year but have a process and be consistent to it. Look at the good things that they've done and also talk about areas that they can improve. By doing this, you help mentor, encourage somebody to continually grow which ultimately is going to help improve your culture overall. Tip number seven, set high goals. Nobody wants to feel stagnant. As soon as somebody feels stagnant where they are, they're going to look for somewhere else to go. So you want to continually set high goals. Keep people reaching. You want to have personal goals, team goals, company goals, multiple goals, short-term goals, long-term goals and you want to track those goals. And if somebody always feels like they're pushing towards a new milestone, they're going to feel driven. As soon as they feel like there's no other milestone, they've kind of hit the top, culture is going to go down. So you want to continually reach and stretch and hey, it's okay if you miss a goal as long as you gave an effort to get the goal. This is going to bring stronger company culture overall and so this is a great tip to keep in mind. Tip number eight, be transparent. Just be transparent with your team. You know, have all-hands meetings. At Marketing360, we do all-hands meetings once a week. Some companies do it once a month, some do it quarterly. I think you should do it more than less if possible but the all-hands meeting, you just hit the key points like be transparent with your company. Here's the challenges that we're up against. Here's how we need to overcome those things. Is there any other ideas? Here's our goals. Here's where we're at. Just be transparent with everything. Don't keep the stuff under the covers. Just bring it out on the table because two heads are always stronger than one and if you get the team invested, if you have multiple people headed in that same direction, they're going to be pretty tough to stop and ultimately it's going to make a stronger culture. So hopefully this video helps you. Just eight tips to get you started to building your company culture. If you have other questions or comments or things you'd like to talk about, leave a comment and we'd love to do some follow-up videos and dive into this topic a little bit deeper. Have a good one.