Speaker 1: Hello and welcome, guys. I hope you have a wonderful day. Today we're gonna talk about the law firm marketing strategies that will make you the number one law firm in your area, in your niche, in your area of expertise, and that will add another at least $50,000 a month to your monthly recurring revenue. Just a quick word about me, who am I? My name is Christoph Olivier, and I run digital media agency and consulting services where we help service-based businesses, like lawyers, like estate planners, grow their monthly recurring revenue using a holistic marketing strategy around short-form video content and combining that with advertising. So far, we've created over 65 million views organically, and I've added more than half a million in additional revenue in the nine months of 2023. We help people like Mike Pugh become the number one estate planning authority in the UK, and by accident, because we're not even targeting the number two in the US, that just happened by accident, we added over 300,000 followers to his follower count in nine months, and we've added $50,000 a month in monthly revenue to his law firm. So what is the main problem when it comes to law firms? What is the main problem to actually standing out as a lawyer? So the problem is most people, they just open up Google when they want to find a lawyer. They don't really have a connection to any lawyer, except if they know a lawyer, right? If they get recommended a lawyer, then that changes, but the problem is if you're not on Google, like let's say slot number one to five, you're gonna have a problem, and even if you are, the algorithm might change. Other people might outrank you on SEO, and then what you're gonna do, right? If you're always relying on a single source of advertising, that's never the good solution, right? If you're not number one, you will fight over the crumbs. We will fight over the traffic that gets left, and that counts for a lot of you, and then a lot of lawyers, a lot of law firms just run advertising on Facebook and on other platforms, and they run the super generic creatives, right? So I just had a couple out there, right? You couldn't tell me these are all from different lawyers. This is just stock footage that your agency, stock photos that your agency just slaps together, and then posts as an ad, which might work a little bit, but you're not gonna get like, you're gonna just be comparable. People are gonna look at your prices. People are gonna be, okay, what does it cost for this lawyer? What does it cost for this lawyer? Why should I work with you? I have no idea. So the solution to this is you need to build a brand. You need a brand to differentiate itself from the competition, and how do you build a brand? Is by actually educating the market, right? Like by being the lawyer out there, there's only a couple people doing that in every niche, probably like three to 10 or so. Going on social media, actually making valuable content that people have, like you actually solving their problems. You're giving them tips on what happens after a car crash. You're giving them tips on what to do when they get divorced. You're giving them tips on what to do, how to make their estate plan, how to make their tax plan. It's all about kind of creating that value, right? Like exactly the same way that I'm trying to give value to you guys right now. You wanna educate your market, right? Because once you build that brand, once you build that name and people actually know you, people will flock to you, right? It's an exponential growth, and it will make it much, much easier for you to sell, much, much easier for you to hire. Just building a brand out there, right? It's a perpetual wheel of awesomeness. You will put out educational content. This will lead to a branding effect. This will make it easier to sell, meaning you're gonna pay less for a client acquisition. You're gonna get more clients in the same way. You're gonna get more money, and then you're gonna pour back those resources into an educational content and branding effect. So people are gonna want to work with you specifically. They're gonna call you and say like, hey, I've watched your content. We wanna work with you, right? Like there's a thousand lawyers out there. Each have different techniques and stuff like that, but these top tier lawyers, I don't know like many names, but like people flock to them because they wanna work with them. It's not just because they Googled injury law in Atlanta and just found you and be like, oh, okay, I'm just gonna give it a try. People are gonna actually come to you. They wanna work with you specifically, right? So that's a completely different change of mindset rather than being just a commodity. People are gonna be, okay, this is my guy. How can I make this work, right? So what are the action steps for that? So in my opinion, short form video content is a really, really great way of actually having those short educational snippets, especially in the law space, right? You just wanna like answer people's questions. You wanna like give them a lot of value and you can actually easily produce those. You just set up a camera. You can watch one of my videos about the short form video structure, about the hooks. I've made videos about all of these and you can just create those videos and you would need to post one per day or at least five per week because you will need to get a lot of volume out, especially at the beginning until you know exactly the angle that works. And you also want to create one valuable piece of long form educational content per week, right? So seven pieces of short form content, one piece of long form content that shouldn't take you more than three hours per week. Sorry, not even per day, per week. And if you don't have three hours per week to invest in your brand and your marketing, then you should really look at how you structure your work and what your long-term vision for your company is because somebody else is gonna do it and these people are gonna out-compete you. So what are the topics that you wanna focus on, right? So in the last video, I didn't include this, but I think important for you guys to know the topics that you wanna make content about, right? Like if you look at those short form lawyers and stuff like that, they just basically take a question, take one questions, for example, what happened? What should I do after a car crash? Or what should I do if I wanna get divorced but I haven't told my husband or wife yet, right? Like these little questions that people keep answering, you can search Google for that and you just wanna keep answering those questions, right? You wanna poke the hook at the beginning and you wanna answer those questions because you answer them, you keep answering them over and over again anyway, right? Like so you can actually, if people ask you that the next time when they reach out via email or when they call by phone, hey, we're gonna send you that over and do you also want a consultation call, right? So that's, you're saving yourself work anyway, right? You basically have a chat bot that's not a chat bot. And you also wanna look at trending topics, right? That's very important because you wanna keep replicating what is already working on those platforms. And you wanna focus on your personal wins because you wanna create content also around your personal life and on client wins. I would probably go like 30, 30, 30, 33% on all of these topics. I think that's very important. Then you wanna find the winning creatives. You wanna find those videos, those value posts that people are actually sharing and liking, commenting on, even if you don't run them as ads and then you wanna run them as advertising. And this is actually what we did for my Pew and it's just exploded it, right? If you look at the whole funnel, we wanna post educational content. We wanna turn it into advertising. Then we wanna send them towards more educational content because on average people need seven hours with your brand to buy from them, to buy from you. And then we wanna follow up with even more educational content if people don't directly book a call or with a call. So what are the results of this, right? So the result of this is over 50 million organic views, right? If you would pay for that traffic on approximately you pay like $20 for that kind of traffic. That's, let me just quickly do the math. I think that's $100,000 worth of traffic if I'm not mistaken, right? So you get $100,000 worth of traffic for free. You get 300,000 followers. Each of them is somebody that is potentially interested in your service. Depends a bit on the location, right? You might get people from the Philippines or from the UK a little bit. They are probably not gonna buy your services. The same problem that we have with my Pew is that we actually have a lot of people from the States that we are not able to sell to at the moment. And you also get like incredible advertising results. This is almost the most important stuff here, right? So he used to pay $20 per lead, $9 per lead, even up to 120. Granted, these are not like big sample size, but like 50, 60 in the end of 2023 wasn't really an anomaly. And right now we are paying about $2.70 per lead. We're paying about, oh, sorry, two pounds 70. That's about $3 per lead. And we're paying about $12 per call scheduled, right? So that's an insane amount of volume that we're able to generate just by combining those two strategies. And we're not even talking about the free organic views that we're getting. This will add at least $50,000 or more to your monthly recurring revenue. And you will have no competition. Nobody will be able to compete with you because people are competing for your attention, right? You really have to let this sink in. You're not gonna be like just a lawyer from Atlanta or just a lawyer from New York. You're gonna be the name, right? Like you're gonna be the Christoph Olivier, the Mike Pugh. You're gonna have a name and people are gonna flock to you. What is the amount of work that you need to put in for this, right? I do think it's really, really manageable. At the beginning, it's probably gonna take you five hours, max four hours, max per week. Then it's gonna be three hours. You can do that on your weekend. I think it's really, really worth investing in that. It's an exponential outcome that will get you those results massively in the future, you need to dedicate a little bit of time in the beginning and you will get the payout fast, but maybe a little bit later, right? But obviously you will need a comprehensive marketing strategy and a holistic marketing strategy to get all of that, to turn that traffic, turn that eyeballs into paying customers. You will need a system to generate the attention, which I just gave you. You need a system of capturing the attention. It's very easy by actually creating, helping people solve a problem, whether that's with content, whether that's with a lead magnet, and then you need to educate them at the same time. I give you the recipe for that as well. And then you will just need to convert people on the phone, which will be 10 times easier because people will already know you. Now, I do think, right, like maybe that system looks like a lot of work. It really isn't, but in case you wanna have the shortcut, then I'm gonna put a link in the description where you can book a free 20 minute call with me, where I can walk you through step by step of all of these methods and frameworks that we're implementing for our clients and how you can get to your goal way faster. I can show you how I can implement that for yourself or how we can help that implement that for you. So one more time, link is in the description below. I hope this was helpful. I hope you gain something with that. Leave a like, leave a subscribe, leave a comment. And otherwise, check out my other video on how to create a perfect short form video if you don't know how to create good short form videos.