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Speaker 1: Hey, it's Victor from Social Firestarter. I've got this spreadsheet loaded up for this video. I'm gonna briefly cover a simple blog strategy that really, if you're not already blogging for your law firm's website, you should definitely consider checking this out and implementing some of this for the various ranks that you might be trying to achieve. So in order to rank on some competitive key terms like these that I've chosen, you're gonna need a lot of content on your website to really support all the different variations of questions and different queries that people type into Google before they go ahead and make a selection for a law firm under any of these categories. So a lot of times, especially for personal injury key terms, you need to provide lots and lots of blog posts that are related to personal injury. So here's how I like to lay it out. So imagine each of these gray rows here is a different practice area. So you wanna have a different page on the law firm website that thoroughly covers this topic. So after you create those pages, you wanna go ahead and create blog posts for them. So this is something that you should do on a regular basis and that really, the frequency depends on your competition. But basically, on the tougher key terms, on the key terms that you're not ranking for, those are the ones that you're gonna wanna focus the blog posting for more heavily. Now, really, the SEO strategy behind it, and I'm really just trying to explain a really simple one that can be applied to any situation. Basically, if you're in a more competitive city, you just wanna multiply the amount of blogs a whole lot more than I'm showing right here. But basically, for each different practice area, I would say you wanna do at least five solid blog posts, ones that have a lot of content on there, at least 500 words. But if you're just gonna do five, then definitely try to push that to deliver more value. So that's what I would wanna focus on when I'm choosing the topics. Another thing that you can always do is try to research the most frequently asked questions for each practice area. And then you might wanna, or you might be able to create a really good blog post that covers that question very thoroughly. And then, of course, you can rank for that search query and you get a lot of benefit off of just flowing traffic through your website with related key terms to the very valuable practice area key terms you would want to rank for. So right here, I just kind of simply made a spreadsheet. You can use something like this to plan it out. That way, you can fill in, let's say 10 related blog posts to personal injury, 10 for five medical malpractice, so on and so forth. But that's basically a very simple explanation as to why you wanna have your blog going, but also what kind of topics you wanna cover. Because basically, for the key terms you wanna rank for, you just wanna keep providing more and more value through more blog posts at a regular interval. So if that's once a month, if that's once every week, you just wanna adjust that to the competition. And, of course, you can go ahead and rank any of those blog posts that you create individually. If you rank all of them, they do help you out tremendously for ranking for those category key terms. So that's pretty much it. I kept it very simple. Let me know what you think. Let me know if it's confusing at all, but this is pretty much a very simple explanation as to how you might wanna start your blog strategy for your law firm website. Thanks for watching.
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