Speaker 1: How can you get more responses from online surveys? Did you know that there is a name for our inclination to drop a survey halfway and do something exciting instead? It's called survey fatigue, and it is very real. It's also the nightmare of survey makers. The feedback could be skewed, data distorted, and insights vague with the respondents leaving the survey halfway, which is why higher survey rates are proof that you are doing something right. Keep it conversational. People like conversations, and they are more likely to respond if the entire way in which the survey is taken is in the format of a casual conversation. It helps the respondents to align with your company whilst also keeping them highly engaged. If your survey can deliver the look and feel of a normal survey, if your survey can deliver the look and feel of a normal messaging experience, they'll feel as if they are chatting with one another and another human being and are more inclined to answer more honestly and give deep insights into their feedback. Limit open-ended questions to a minimum. I agree that open-ended questions sometimes deliver the most insightful responses, but not always. Stuffing your survey with a list of open-ended questions will only put off even those who want to help you with feedback. By all means, include open-ended questions, but use them carefully. Not asking for information that you already have. Lots of emails start with a request for the respondent's email ID. No, please don't ask for it. It's not only inconsiderate of your customer's time, but it lengthens the survey process, thus increasing the chances for drop-off. Use the responses with the customer's information and match them. Remember this, more the number of questions, lower the response rate. Use opinion scales liberally. Opinion scales. Opinion scales are those intelligent question types that require the respondents to choose from a scale or a range of answers. Use them liberally, because they require the least effort from the audience, but provide precise data for you. Since too much of anything is bad, put them to optimum use, but cleverly. Personalize your surveys. Craft beautiful surveys with instinctive and relevant questions. There is something about being addressed by your name and being paid attention when you're talking. Online survey tools with advanced features let you ask questions based on the response to questions preceding that. By using question piping, contact param, and custom param to personalize questions for each respondent, the survey questions are as close to real one-to-one conversations as possible. Providing incentives. Sure, a lot of customers would love to help you, but not everyone has the time. Most importantly, not everyone is connected to your cause. This is where you have to give them incentives to make sure that they feel obligated to finish the survey at hand. People are always motivated by returns and the what's-in-it-for-me questions pop up everywhere. While you can't tell them how important a particular survey is for you, giving them a small incentive has higher chances of increasing the survey response rate. Sending personal reminder emails. If you think that your customer will reply to your survey on the first instance, you couldn't be more wrong. This is where reminder emails become so important. After you send the initial email asking them to respond to the survey, give it a few days and then send a reminder email. Do not quit with just one reminder. You can send at least three to four reminder emails over a period of a week. Each reminder email should have different content so that your customers are enticed to open it. Well, I hope you've learned and understood these seven surefire strategies to collect more and better responses from online surveys. If you're interested in learning more about topics related to experience management, check out the links listed in the description. Please give a thumbs up if you like the video and don't forget to press that subscribe button. We'll be back with another exciting video soon. Bye-bye. Microsoft Mechanics www.microsoft.com www.microsoft.com