Speaker 1: Today, we will talk about how to build relationships with customers. Let's have a look at the details. Creating and nurturing a strong relationship with a customer is key to the ongoing success of a business. Dissatisfied customers, on the other hand, are often put off by what they perceive as a purely business relationship with a company. A strong customer relationship not only means that the client is likely to keep doing business with a provider over the long term, but it also means that the chances of that customer recommending the company and its products to others are greatly enhanced. Watch this video for strategies that will help you to build a solid relationship with your customers. The first step is building a relationship with a customer. Get to know your customers in person. Getting to know your customers in person is ideal, as many customers frequent businesses run by people they know and like. Create a database for customer phone numbers, mail, and email addresses. The more detailed and complex your customer database, the better you will be able to respond to and meet customer needs. Use surveys, polls, and questionnaires to learn about customer preferences and needs. These tools will provide important information about what customers like about your business and what can be improved. Research your customers. Carefully studying your own company's practices and performance, as well as customer information gathered through market research, will help you to identify your customers, their needs, and ways you can improve their relationship with your business. The second step is communicating with a customer. Communicate with the customer. Establishing lines of communication with your customers is vital to developing relationships. Send out a monthly newsletter. A newsletter is a great way to keep your customers informed of products and services, upcoming events, and sales. Develop a social media presence. Social media is now often crucial to engaging customers, so you should be prepared to interact with customers on a variety of social media platforms. Hold special events, parties, and contests. These types of events will allow you to meet customers face-to-face and actively involve customers in your business. Encourage customer feedback. This includes seeking suggestions on new features or products that would interest the customer, as well as critiques of current products and features. This will not only build customer loyalty but provide important information about customer needs and customer satisfaction. And, the third step is maintaining a relationship with a customer. Be honest with the customer at all times. A reputation of honesty and integrity is crucial to building long-term customer relationships. Be transparent in your business dealings. This means focusing on providing a complete answer in response to customer queries and concerns. Be honest in those communications and set reasonable expectations for getting back to clients if you need to do some research before making a response. Doing so leaves the impression that what the customer thinks matters greatly and that the customer is in fact your priority. Always acknowledge mistakes, problems, and delays. Customers will often know when you are telling the truth and when you are not providing all of the relevant information. Long-term customer relationships are built on transparency and trust. Say thank you to your customers. Showing your appreciation for a customer's business and loyalty is key to maintaining a good relationship with them. Expanding your business requires not only new customers but also clearly communicating your appreciation to loyal customers. Develop a real relationship. Interacting with a customer in person is the best way to establish a relationship and encourage loyalty. A customer's personal experience with you and your business and their ability to communicate with you in a convenient manner is important to building a lasting relationship. Thanks for watching this video. Please don't forget to like and subscribe to our channel if you like our videos.