Speaker 1: As a CEO, probably one of my most valuable things I could ever do is create content for the company. Thank you. Like literally, it's like full time. We always dismiss it as like, if I get to it, I'll do it. Or even when I'm doing content, I feel like I'm disappointing my team or I should be doing something else. My creative director was at my house last weekend and I just spent 48 hours and we probably spent 22 of them together sitting in our podcast room, redoing our entire content systems for simplicity. All right, anything else that's not the shooting of the video, everybody else takes care of that. So right now we have keyword researchers, we have script writers, we have video editors, thumbnail, everything. So all I do is I wake up in the morning in Asana, there's our pipeline, there's a backlog ideas that our keyword researcher and our creative director has been putting ideas on there with scripts for all of them. We actually use an automation with ChatGPT to just create the script as soon as they create the Asana task. It goes in ChatGPT, it gets this, write me a YouTube video script on how to do Facebook lookalike audiences. So that or an outline for it. And then ChatGPT spits it back to Asana. And I'm just looking at these, I'm like, which script do I want to do?

Speaker 2: Spits it back to Asana. Yeah, this is crazy. Walk me through this, walk me through this.

Speaker 1: Okay, all right, all right. So we'll nerd out a little bit here, all right? So in Asana, we have a template that is like YouTube video for Ravi colon, and then it's blank. And what you do is you add a template to it and then you say, my keyword researcher, let's just use lookalike audiences. Just types in lookalike audience. Whenever that's added into the backlog section of Asana in that pipeline, then that sends a zap out to ChatGPT and it says, okay, format that text and pull out any of the words after the colon, which is essentially what the video topic's about, right? So YouTube video for Ravi colon, Facebook lookalike audiences. And then you can send a prompt to ChatGPT from the automation from Zapier and say, so I type in the prompt, create me a YouTube video outline script on- Keyword. Keyword, entered format here. It spits it out really beautifully. Actually what I say, and this is kind of obviously a little advanced, but I say, create me a YouTube video outline script and three salesy titles and two social media captions for keyword here. So it spits out an outline, three salesy titles and two social media captions for when we post the reels for it. And that just gets then sent back to that Asana task. It goes inside of a subtask as like video research. And that full thing is right there. And it all just started by literally just cleaning the template and typing in the-

Speaker 2: Bro, I need to invest an entire month into understanding how to zap shit to ChatGPT at another level.

Speaker 1: It's nuts. We have a ChatGPT Slack channel that all of, because we have a full SEO department, we have the media department and we're all just like geeking out in there. You can do this, you can do that. But a lot of people don't realize you can use Zapier with it and just automate the whole thing.