Speaker 1: Great. Thanks, Todd. So, please feel free to ask questions in the chat window as I go. I'm going to go through all of our slides. There are only about 10 slides. And then we'll definitely answer questions. So, please feel free to ask anything as we go through this. Just ask that you do that in the chat window and we'll take note of them and answer them afterwards. Real quick, you'll see a URL here on the bottom of this page. There's a lot more information about our services there and even some demos of some of our interactive tools that we'll talk about. We didn't want to show them in this webinar because it would be quite choppy, but there definitely are live examples for you to see. So, we're going to give you a little bit of an overview of the services we offer. We'll talk about how we're unique as a company. We're going to walk through just how you use our service at a high level. And we will definitely leave some time for questions as I said. So, the inspiration for 3Play Media as a background started when we were doing some work in the Spoken Language Lab at MIT. We were actually approached by MIT OpenCourseWare, which is one of the pioneers in the OpenCourseWare space in putting large amounts of educational content online for free for the public. They approached us with the idea of applying some of the speech technology to captioning so that it would be a more cost effective solution. However, we quickly recognized that speech recognition as it stood really would not suffice. But it was a valuable starting point. It does create a draft and it's somewhere to start from. And that was really the initial inspiration for the company that we built. And so, from there we developed an innovative transcription process that uses both technology and humans together to yield a very high quality transcript that's time synchronized. So, we're constantly developing new products and ways to use these transcripts. Every transcript we create has time synchronization data behind it. And we can create different formats that either use the time synchronization or not, depending on your needs. And a lot of the products and features that we develop really come from the input from our customers. And many of them are in the education space. So, we really take feedback seriously. So, our focus is definitely transcription and captions. We provide other services like transcript alignment. So, if you have a transcript and you need to synchronize that to create captions, that's something we do. We now do translation that works with all of our time synchronized tools as well. So, captions and the interactive transcripts which we'll talk about. And we have some pretty unique interactive tools such as interactive transcripts and archive search that we'll talk about that, again, leverage this time and text data that live together. So, the interactive tools are also an accessibility solution. I don't want to misguide anyone, but they offer a lot more around searchability and user engagement as well, which we'll talk about. So, why 3Play Media? Well, one of our number one concerns is quality. It's something that we've stressed from the very beginning and we've done a lot of work around. Speech recognition is used as the first step in our process. After that, a transcriptionist will rigorously scrub that draft transcript. And they do that in this proprietary interface that we've developed. The tools that we've developed for the transcription process allow for several really important things. One is that the transcriptionist actually spends more time on some of the critical areas that need to be cleaned up rather than just some of the easy words that can easily be skipped over. The time codes are actually being built in during this process as well, which is actually an important thing to mention because it means the human is actually checking and making sure that things are being aligned properly. We can also account for things like multiple speakers, poor audio conditions, and other factors that speech technology on its own would not really be able to handle and would certainly throw off any kind of synchronization that you were trying to do with just speech technology. We've also done a lot of work on the operational side of the business, such as making it possible to match transcriptionist expertise to certain types of content. So that, right off the bat, will help get a higher quality transcript because the transcriptionist will just have more familiarity with the content that they're transcribing. So every transcriptionist who works for us is also U.S. based and goes through a rigorous training program before they ever touch a real file. And many of our transcriptionists all go through background checks as well. So we offer several unique features within the account system that really make this whole idea of captioning content much easier. One thing is that no matter how hard we try, the reality is there are going to be certain proper nouns or vocabulary. We'll miss a word or we'll get someone's name wrong, and that's just the nature of the beast. And so we've developed a tool so that you, as the customer, can actually make these changes really quickly rather than trying to communicate to us what the name really is and then waiting for us to redo the file. It's actually found a lot easier, and the customers, we found, are much happier just being able to make that change themselves. So we've made that possible. So you can go in and make any change to someone's name, or you can do a find and replace, or even if you want to redact the speaker identifications, if you want to get rid of someone's name, you can do that too. And then when you save those changes, they immediately propagate to all your output files, and all you have to do is re-download, and you're done. So it's a much faster process, much faster to getting these up online, which is what this is all about. So as I mentioned before, with these interactive tools, what this is all about is it's kind of like more than closed captioning. It's more of the transcript that you can see, and you can basically embed this on your web page just like you'd embed a video player. And you see more of the transcript. You can actually search now within the video, jump to different parts of the video. You can actually click on a word to jump up to another part of the video, which is really unique. And you can actually highlight text within this plug-in, and then create a unique URL that can be shared, and when you share it, it's the exact segment of video that you highlighted. So when someone clicks that link, they go to that exact point in the video. And like I said, these are embeddable tools that are just a few lines of embed code. A couple other examples of interactive tools that we offer are archive search and video clipping. Archive search, when we say that, it means the ability to have, say you have 50 different videos in one area. You'd actually be able to search across all 50 videos at once, and then jump to an exact point of the video based on your search results. So we've built many tools that are self-service or automated, but really a lot of the success of our company is based on the fact that we give our customers a lot of attention. We expect to walk people through the account tools. We enjoy building relationships with people, and it's really through these conversations that we learn about what features are valuable or what features could be added and are worth developing. So we really take feedback seriously, and we very much expect to be working with you. So we'll quickly walk through how you can actually get started with us. Getting an account set up is actually a very quick process. The nice thing about this contract with the University of Wisconsin is that a lot of these administrative deals are already taken care of, and so we can just quickly set up the account. We don't have to worry about a lot of the other details that we might have to discuss otherwise. So just on a billing note, we're pretty flexible there. You can easily attach a credit card to your account. We can also invoice people, so really we can work with your requirements pretty easily. Some other things to keep in mind about our account system, which is web-based, is that it's very secure, and you can actually set permission levels if you have multiple users within one account. So we can add users to an account, and you can have an admin for the account and then a number of other users who maybe don't have access to the financial pieces of the account, things like that. We can actually set different permission levels. One other thing you should notice on the security side, everyone has their own login credentials. For some of the interactive tools, there are API keys that get involved, so those are all very unique, and no one would ever have the same API key from account to account. So there are ways to actually have public API keys and private API keys, so there's a lot of flexibility on how you make the content secure as well. So there are several ways to upload files. We have a secure web uploader. We have FTP. Every account gets unique FTP credentials, or we have a pretty robust API, so there's a lot of ways that you can upload files. We've also built integrations with a number of online video platforms and lecture capture systems, so if you're using a system like MediaSite, the workflow is much, much easier. You can actually basically press a button, send off the file for captioning, and then it will automatically go back when it's ready, so it's a very, very easy process in that way. So when files are complete, you have access to many different transcript and caption formats that you can download at any time. We actually store the output files indefinitely, so you can come back whenever you need them. You can organize them into different batches. You really have the power to do what you want with them, and so you also, once they're complete, you have access to all the other tools, such as the real-time editing interface, and like I said, once you make those changes, you'll be able to download in any format, and that propagates through immediately. So there are other features as well that we haven't mentioned on this webinar, largely because maybe they aren't quite as relevant to video captioning in the education space, but there are other features that we'd be more than happy to walk you through if you're interested, depending on what it is you're doing, so we absolutely can talk about that as well. And that's really all we wanted to share with you now. We're going to take some questions, but we wanted to call your attention to a couple of URLs that will help expedite your learning more about us, and if you are interested in getting started, there's no reason to wait on that. You have access to get going whenever you want, so that's with that Get Started link at the top, and then below that, again, is this Wisconsin link, where we've got a lot of information about what we're doing with the University of Wisconsin. Myself, here's my contact information, and also my colleague, Tole Kessin. Please feel free to reach out to him as well. So we're happy to take any questions now. So there's a question that says, when we were talking about the uploading, does it mean that the video has to be in electronic form to submit to you? The answer is, it's easier if it's in electronic form, but it doesn't have to be. We do work with an organization to deal with physical media, such as DVDs, and we can talk to someone about how that will work, but basically, it gets sent to a place where that can be extracted and then reprocessed, so it is absolutely possible.

Speaker 2: Could you talk a little bit more about integration with Lecture Capture? Sure. So we recently

Speaker 1: integrated with Mediasite, for example. The way that works is you would set up an account with us, and we'd give you certain credentials that you'd be able to put into your Mediasite account, and from there, any time you have content in Mediasite, you'd be able to essentially press a button to send that off to us for captioning, and then as soon as the caption files are complete, they go back to your Mediasite account and be ready to be viewed. That does not mean you can't use some of the other tools. You'll still have access to the editing interface. You'll still have access to everything, and the billing will also go through us, but the workflow is greatly simplified because it means you don't have to upload a separate file to us. It's all done automatically for you, and it's the same idea with some of the other online video platforms and Lecture Capture systems that we're working with. In the cases where, say, you're working with Kaltura or Brightcove, it would be a very similar setup where you'd be able to pull files in from your Kaltura account into your 3Play Media account and get that process very quickly. So it's very, very easy, and it takes a lot of the frustration of uploading files out of the picture. We've got a question about translation. Does it go both ways? Currently, we handle English content, and we are not yet dealing with content in other languages. We do translate into probably about 10 different languages right now and can add languages relatively quickly if there are specific requests for languages that we don't currently cover. Which languages do we translate into? The list is Spanish, French, German, Portuguese, Chinese, simplified Chinese, Japanese, Korean, Arabic, Italian. I think that's it right now. There's a question, is it only for online content? I'm not sure if I'm misinterpreting that. Do you mean if the content is on cassette or disc? If it is on more of a physical media, that is something we can deal with. Online content is much easier. You talked about the player that you have that you can embed in

Speaker 2: websites. What if users want to use their own player, whether it's an MP4 or Flash? What information do you have or how do they go about taking the files that you give them and

Speaker 1: integrate that into their player? Great question. The interactive tools are meant to work with the existing video players or media players and the hosting solutions. We actually don't replace the video that's already there. What would be happening is that you'd actually be embedding just that transcript plugin to work with whatever video you've got going. We wouldn't alter that. It's much easier that way. If you're using Flash or if you're using H.264, whatever it is you're using, it'll work with that. It's more just making sure that the player is one that we support already, which we support many of them. It's a very easy way to install those. We've got a question about turnaround time. Our standard turnaround, we normally get files back within about three days and we guarantee five. We also have a one-day rush service available. On the security side, there's a question about what we can do about security. We have a very secure system that people log into and do the work on. The content that they access, they don't have access to it once they've finished that file. Their access to that file for transcription is removed immediately. There are a lot of security features that we've built into the whole process. Certainly when it comes to confidentiality agreements, all of our transcriptions have signed them. If it's helpful to have a more specific confidentiality agreement with us, we can definitely do that as well. There's a question about the format, whether it can be used on DVD or online. We do a lot of different formats that are compatible for online use. Certainly interactive features can be used online, but not DVD. The captions, we do produce the SCC format that can be used with DVD, but the majority of our work is for web captions. Great question here is, if the video content is already accessed through the web, can we just send you a link to the video rather than having to upload it? The answer is yes. If you have a direct link to your asset, you can paste that link into the account system and you don't have to worry about uploading. We definitely do that. Actually, quite a few of our customers just provide links and avoid sitting around while files upload. Great question. Permission for adding captions. I'm going to go at this two ways. There's a question about who handles the permission for adding captions. There's permission that we can handle when it comes to who has access to the account. That is something that the administrator for that account can control. When it comes to actually adding captions, once we produce the caption files, it's up to you to put them wherever it is they need to be put. We have some documentation that can help walk you through the process. It's up to you to actually publish the captions. I hope I answered that question. One thing I'll quickly add is if you were to buy transcripts or captions, at one point you'd actually be able to get interactive transcripts later on. That's not a problem.

Speaker 2: The question was, if it's a post-production DVD, do we need to add captions later? Who obtains the permission?

Speaker 3: Copyright permission. That would be up to you to do. We would stay out of that picture and just deal with the captioning process.

Speaker 1: One thing to add to that, things like lyrics, if there are song lyrics, those do require a right to caption. You can't just say, I don't know, I don't know. If we're told that the rights are there, we'll put the lyrics in. If there's any doubt that the rights have not been obtained to use those lyrics, we'll put in markers. We'll put the song title in, but we will not put the lyrics in. That is one area where we do have to be careful.

Speaker 2: Do users find that in the web interface, or is that something that's handled outside the web request?

Speaker 1: Largely handled outside the web request, but it might be something that we could add in somewhere. Someone asked about interactive transcripts. I'll explain that in a little more detail. Basically what the interactive transcripts are, it's a time-synchronized transcript. What it allows for is it's a more engaging way of showing the text to a video. It's something that can sit next to the video or below the video. You really have control over how it appears on your page. As someone's speaking on screen, the words in the text next to it will get highlighted. You can click on a word to jump to that part of the video, or you can search through the transcript, which is essentially searching through the video and jump to different points. There's a demo of it on our website at 3playmedia.com. It's also on our Wisconsin page at 3playmedia.com. There are some examples there. The idea is it's a really easy way to add text to a video on any website because it's embeddable with just a few lines of code. It does not change how you're hosting your video at all. It's just meant to be an addition to. The question is, to clarify, you create a timed transcript that we can sync with the video. Yes. The transcript has the time data that links every word back to a certain point in that video. We do the sync work for you. We do the work that makes it synchronized. You'd be able to put it alongside the video, and the text will move along with the video. If you click on a word, it jumps to that part of the video. That can be done pretty easily on any website. This is meant to be an addition to captioning. It's not in place of or anything like that. I just want to thank everyone for taking the time to be part of this, and especially thanks for those who asked questions. I really appreciate it. Please feel free to reach out. We're happy to, even if you're new to captioning and need to learn more, we're happy to talk people through the process or just to explain more about our services. We understand that some of these interactive things are a little new, so we're certainly happy to discuss those with people. Thanks very much.