Speaker 1: So Williams is asking, how do you measure the success of an event? So there are general things to measure for status. Was it a well-organized event? Was it an event with minimal to zero glitches? Notice that I said minimal because Murphy's law will always come into play and Murphy's law states that everything that can go wrong will go wrong. Was it a safe event? Was it an event without any hazards? And then you need to understand the client's definition of success. Success to you as a planner can be different from success to the client. So about clients, about clients, what would you term as success at your event? You hear people say things like, oh, if everybody is well-fed or if everybody is extremely excited about the entertainment, or you can have people tell you things like, oh, at the end of the event, I want people walking on their heads because they've drunk too much. I certainly do not want anybody walking on their heads at my event. But success, you need to understand what the client's, that's a question that you need to ask when you start the planning process. What is success to you as a client? I remember a planner telling me once, she asked a couple, what is the most important thing to you at your wedding? And they said, we want this wedding to break the internet. So you can imagine that that kind of wedding will have all the glitz, all the glamor, all the pomp and pageantry. And your event also has to meet the client's return on investment. Let me tilt this towards the corporates. If you're planning a corporate event, every corporate event is a marketing event. The client is trying to sell something, regardless of whatever it is that they say that they're celebrating at the event. It might be an end of the year party, it might be an award ceremony. The client is selling something. So you need to know what the client is trying to project, what they're trying to sell, what they want people to say about the event at the end of the event. I tell people that if you plan a corporate event and all people are saying about your event is the food was good, the drinks were good, the entertainment was great, you failed as a planner. People should be able to talk about what that event was about. They're either talking about what the event was about, or they're talking about the company. It's extremely important you know these things. These are the things that will help you when you are determining what success is to your client. Williams, I hope I was able to answer that question for you. Mirrors events are forgettable moments seamlessly delivered.