Speaker 1: Running a business requires tons of marketing research and hard work, but finding the right tools for this research can be quite challenging sometimes. And if you happen to be someone who's looking for some great research tools, then check out today's video about the 7 powerful market research tools you should use right now. At first, we have Google Trends. It's simple, easy to use, and also free at the same time. Here, you'll get information about all the latest trends in Google searches which will help you find the right keyword for your business growth. And it's completely based on people's interest in a specific time period. Just search the keyword that you're interested in and it will automatically bring you the data of past and present search histories. And for more accurate information, you can even select region, time frame, categories, and search type options as well. On top of that, it has the option to compare one search trend to another including keyword-related queries which can be found at the bottom. Up next is Statista. Judging by the name, you can already tell that this marketing research tool is all about statistics. Here, you can get access to important statistical information about various companies and business institutions from all around the world. All you have to do is type the keyword in the search box and all the necessary data that you need for your business will be available in front of you. It also provides insights from popular e-commerce sites like Amazon, Alibaba, eBay, and many more. Statista comes with a few different packages. All the basic information and primary data are free but if you're a business owner and looking for a corporate solution, then you can definitely upgrade to a corporate account with monthly subscription fees. This next research tool is probably the most simple but also most useful at the same time. It's called Google Alerts. Using this tool will help you to keep on track with a particular subject that you're interested in and it's completely free as well. To create an alert, you have to visit the Google Alerts website and after that, just type whatever subject you're interested in and customize the alarm by clicking on the options on the screen. Now enter your email address and then click on the create alert. From now on, if any of your interested topic related news, article, video, or images show up on the internet, Google will automatically send you an email. With that email, all your desired information will be available in front of you. If you're looking for a great research tool to collect data or analyze the traffic of your website, then you should definitely check out Google Analytics. This is an easier way to connect with the audience. It also comes with some key features like tracking conversion, keyword referrals, and a few more. These information are very helpful when it comes to researching for your own market. Most of the key features are free to use, but if you want to work on advanced business development tools, then there is a premium version called Analytics 360. Moving on, we have the Make My Persona from HubSpot. This allows you to create your own business persona. Users can create as many as they wish and it's completely free to use. Here in Make My Persona, you'll find plenty of professional template layouts to create and design your own persona. All you have to do is answer a few questions based on existing market research. With this researching tool, reaching out to your target audience will become much easier. We have the Google Keyword Planner. This is an excellent tool for keyword research. With this, you can easily get to know your audience's demands on the internet. All you need to do is search the keyword that's related to your business. After that, it'll bring you tons of keywords based on the search demand of your public. Besides keywords, it can also provide detailed information about certain growth of your existing campaign. So if you're an SEO person, then it's nice too to start with your keyword research. And for our final one on the list, we have Ubersuggest. A marketing tool that not only provides keyword ideas but also generates content ideas based on the audience's demands. This is a really great tool that helps you to keep on track with your competitor. It also comes with a few additional features like Traffic Analyzer, Backlinks Checker, AI Writer, and a few more. On top of that, it can be used as a Chrome extension as well. So, when you're searching for something on the web, you'll get more in-depth information about that particular topic. So that was all about the 7 powerful market research tools that you should be using right now if you're a business person. Thanks for watching. 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