Speaker 1: How can you truly create a powerful personal brand that stands out against the millions of other people online? I've worked with three different branding experts over the past few years. So in this video, I wanted to teach you a DIY way that you can develop your own personal brand in case you don't have the budget to hire someone else to help you. So to teach this, I'm going to walk you through the exact process that my team and I did this past year to develop our updated branding for my new course bundle, the BSP model. As always timestamps are in the description below because I value your time and you already know why you're here. So let's just get into it. To create a strong and powerful personal brand, it's probably going to be helpful to know what a personal brand is. So there are a few definitions online out there like the process of defining and promoting what you stand for as an individual or the process of creating identity for yourself as an individual. But the definition that we're going to dive into, because I think it explains it the best is the one from Wikipedia. So Wikipedia says, scooting over, personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility and differentiating themselves from the competition to ultimately advance their career, widen their circle of influence and have a larger impact. So good. So let's break it down a little bit because that was a mouthful to be honest. Personal branding. This is the conscious and intentional effort to create and influence public perception of an individual. Let's just talk about that part. Branding is more than just like pretty colors and what you want to be known for. Those are a part of it. What it comes down to is your intention of what you want to be known for being in alignment with the public's perception of you and your brand. So if you could get your personal branding to communicate exactly what you want to be perceived as, then we can continue the definition. You position yourself as an authority in your industry, elevating your credibility and differentiating yourself from the competition. Obviously there's multiple ways and reasons we want to establish our personal brand, but ultimately this can advance your career, widen your circle of influence and have a larger impact. All right. So how do you actually do this? I created the five step DIY method to help you develop your personal brand in one day. So the five steps that we're going to go over in this video are values, vibes, visuals, voice, and content. Tried to come up with another V, but I couldn't. I wanted to call it like the five Vs. So values, vibes, and visuals. This is going to be part of your creation process in developing your branding. And then your voice and content is part of the implementation and the stuff that you put out to the world. Jumping straight into your brand values. Brand values are the key values that guide how you operate and make decisions as an individual or within your business. While this could be a whole video itself diving into this topic, basically what you're going to do is pick the three to five words that are the most important to you. How do you want to run your business? What do you want your brand to communicate? This was the first thing I did when figuring out how I wanted to position the BSP model. I set values for it. The four values that I chose were professional, generous, simple, and transparent. I felt like those were the most important things for me to communicate with this new course bundle. So basically the BSP model, BSP standing for build, scale, profit. It's a course bundle for content creators that teaches them from A to Z how to grow a business as a content creator, right? Email list, branding, Instagram, YouTube, TikTok, making money, all the things. That's what the course bundle teaches. I wanted this course bundle to come across as professional as possible while being generous and giving away as much knowledge as I can for the lowest cost possible. While having it be a simple, clear path for content creators to follow. And of course being transparent. Y'all know how important transparency is for me. Authenticity, all those things. So that is really what I wanted this course bundle and community to communicate to future students. To help you narrow down your brand values, I'm going to pop up here on the screen, 200 value examples. So you can pause this video right now, pick a handful that stick out to you and then move on. If after this video, you're like Millie, I need more branding info. How can I take what you're teaching even further? Or maybe you want to dive into making logos, picking your fonts, anything that I didn't cover today. I do have a free link below, how to create a brand style guide, which was created by HubSpot. Who's also the sponsor of this video. Yes, this is free and it's 40 pages, a 40 page brand style guide that will teach you everything that you need to know. So inside of this guide, there's tips for logo styles, fonts, and colors for your brand. You'll see examples of brand style guides from recognizable companies across the globe, like Netflix. And of course, templates to help you get started documenting your own style guide. I love partnering with HubSpot because they're always creating free resources like this for creators, entrepreneurs, and small businesses. So download the guide below after this video for more branding tips. Step two, let's set the vibes for your brand. This is my favorite part. I'm not going to lie. This is one of my favorite things that I did when I was creating my branding for It's Modern Millie. And then I carried the same concept for my branding for the BSP model. So basically you just want to ask yourself, how do you want your brand to feel to other people? Do you want it to feel exciting and fun or warm and inviting? Ask yourself if my business or my personal brand was a location, what would it look like? Is it a coffee shop? Is it a beach hut in Hawaii? What does that location look like? Is it like a modern mansion home? Visualize it, try to get the feels and then create a Pinterest board with these vibes. With It's Modern Millie, I always knew I wanted it to be fun and warm and very much me. I gravitated towards teals and oranges. And even in my Pinterest board, not only was I saving photos and pictures of visuals and locations that I liked, but I also saved different textures that I liked, different color combos, different fonts, different logos of other brands that inspired me and made me go, yeah, that's, that's Modern Millie. This is the same thing I did for the BSP model. What did I want the vibe of that course bundle to be? Next, we have visuals. After you've created your Pinterest board, we're going to narrow down even further. And these visuals are elements like your color palette, fonts, logos, and even your brand photos that you use across your branding, your website, Instagram carousels. So the first step narrowing down your color palette. I know I say, this is my favorite part, but again, this is another one of my favorite parts when it comes to branding. So you're going to take your Pinterest board and you're going to turn that into a color palette. There are two ways to do this. First, you can take a screenshot of your Pinterest board, a section of your board that just screams your name. And you're going to upload that to HTML color picker from here. You can select specific colors of that screenshot, and those will then become your color palette, or you can pull up your Pinterest board on one side of your computer screen. And then on the other side of your computer screen, go to colors.co to really get specific with the colors that you want. This is exactly, again, what I did for build scale profit. So with build scale profit, I knew, okay, profit money green. I want a good green for my color palette for build. I felt like build was setting a foundation. The foundation made me think of like earthy dirt, you know? So I was like, okay, let's go with like a gold, a Brownish and then scale. I just wanted like a dominant professional color that was a potentially common color in social media. So like Facebook and LinkedIn are very professional. Those are blues. So I knew those were kind of the colors that I wanted to play around with. And even the Pinterest board had those similar vibes. So I used colors.co to get really specific and pick the colors that I ended up loving and choosing for the BSP model. Now for more info on fonts, logos, again, you could download the brand guide below because we focused on colors. I want to talk a little bit about photos because your photos and colors, they're going to be used everywhere. Like sales pages, emails, logos, the slideshows for my courses are even very specific with brand colors. And even I take it further. I take it further with the content I create my YouTube videos. I usually only wear my brand colors in my YouTube videos. You'll see warm oranges, reds, yellows, neutrals, white, tan, black, and even some blues. So light blue, dark blues. Those are the main colors that I wear in my videos. We took it a step further with the BSP model. So after we chose the brand colors, we knew that we wanted the sales page to be as consistent as possible with those colors. So I booked an Airbnb. Surprisingly, it was one, just one city away from me. It wasn't that expensive. My husband and I went to the Airbnb and took photos, which looked a little bit like this on our way to do the

Speaker 2: brand shoot. We're so excited. Now we're excited. Now we're ready. Now we're ready.

Speaker 1: Let's do it. All right. We've made it to the Airbnb. I want to show you the outfits that I brought and how I have everything set up the shot list, mood board, the colors and the direction that we're going for for this shoot. So as you can tell, here's the first outfit. I'm going to flip my mic around and show you the rest. Okay. Outfit number one, green. I know green's not usually my brand color, but we'll talk about that in a second. For outfit number two, we have just classic white turtleneck with some jeans. I'm just going to do like a high bun for that. Outfit three, we have a more corporate-y look. We have these beige pants, white crop that won't be inside out. And this nice jacket that I got from Zara, everybody. And then final outfit will be just a cozy sweatsuit. So here's the sweats. We're going to do messy bun. This is like, Oh, I'm just your everyday content creator type of a look. Let's go over here. Oh, let's, shall we do a tour of the place? This is the master bedroom. Hi. Hello. How are you? Master bedroom. We have the nice bathroom in here, which will not be shooting in. Another bedroom over here. Potential for shooting. I like this little corner. It's kind of dark. Oh, well. Uh, this is the front door. Obviously all of our gear is here, so it's a little bit of mess, but we'll probably shoot here and the kitchen. I definitely have a vision for this set up right here. Another bathroom. I love the kitchen, but I'm not going to be shooting in the kitchen. Um, and then coming here, we're setting up the first shot or John setting up the first shot. We're going to shoot on the couch for this outfit. So this is the couch. And of course we have the nice fireplace outside thinking doing, there's a hammock over there. I don't know if you could see it. Yeah. Thinking of shooting there. So I have a new course that I launched and it's called build scale profit model. These are the brand colors for the course. I wanted it to be like completely different from it's modern Millie and feel a lot more professional. So we have like a deep green, like this forest green. I absolutely love, which is weird because I usually don't like greens for my brand, but I just love that look. Uh, we have these Navy blues and then kind of gold. So those are the brand colors. I have this little mood board going on Pinterest of some shots that I really, really liked. And today we're going to not only take photos, we're going to do video as well. And then my content creator manager, she created a shot list for me. So these are extra shots that she would want for using in reels or Tik Toks or B roll, other things like that. So we have a full day ahead. I just finished doing my nails, ignore the Apple watch tan line and let's get to shooting. Now, of course the setup doesn't have to be fancy. I've done a branding photo shoot with my sister. We simply used our phones. She had different outfits picked for her brand colors. We walked around my house, did different setups. And that was our branding shoot before jumping into steps four and five. I do want to say, if you've learned something new today, give this video a thumbs up so that you can help it reach other content creators like yourself who are looking for a little bit more guidance when it comes to establishing a good branding online. And also if you've learned two new things today, subscribe to my channel because I love teaching. And this is a free way that you can support me to continue to do that. Now that you've created your branding steps four and five is the implementation phase with your brand voice. This is a combination of a bunch of things, who you are talking to. What do you sound like to them? What's your tone? What are the words you say? What are the words you don't say? What emojis do you use? What emojis do you not use? I use a different brand voice depending on who I'm talking to. So if I'm trying to sell my TMI course, which is the Modern Influencer course for Instagram influencers, I'm saying things like, do you want to chase your dreams and land those dream brand collabs? Like let's get to it, babes. You know, like, come on, gals. So that's kind of like my branding for Instagram influencers. Let's get this course, blah, blah, blah, blah, blah. But my tone for the BSP model, because that's more of a professional A to Z roadmap, my tone does not sound like that. I'm talking professionally to content creators who want to take their online presence as serious as possible and build it as a business. So I'll say things like if you're a content creator, that's ready to establish your brand online and build a sustainable presence that brings consistent income, dah, dah, dah, dah, dah, dah. So the voice is a little bit different depending on who I'm talking to. Of course, when you get started out, you just want to pick one tone so people can get to know you as that one thing. And then you're going to use that tone everywhere online, in your bio, in your captions. If you have a website, on your website, and try to get as clear as possible with the phrasing that you say and the phrasings that you don't say. When I hired my content creator managers and my community managers, we talked about words I say, words I don't say, emojis I use and emojis I don't use. So I don't say boss babes or I don't say go shine and let's shine through life. I don't know. There's certain phrases that we talked about not using. I also like don't cuss. I'll be like, what the fart? Or like, what the flip? You know, that's kind of my phrasing. And then we talk about emojis too. I gave them a guide of emojis that I use and emojis that I would never use. And then of course your content, this is what you're creating and putting out to the world. I like to narrow this down into content pillars. So the three to five sub topics that you rotate talking about online, and this is really going to establish you in a specific industry. And you can really establish yourself as an authority in those topics alone. So when I was starting out, my focus was Instagram. I wanted to be the Instagram coach. And so the sub topics that I'd rotate talking about was how to take photos, how to pose in photos, how to grow on Instagram, how to increase engagement on Instagram, and how to land brand collabs on Instagram. That was what I was continuing to talk about. And because I was consistent with all of my branding, with how I showed up with colors and my voice and how I taught, because I showed up consistently within my brand parameters, the quicker my audience and the public started to see me in a very specific way. So if you can show up consistently within your brand parameters and your audience can start perceiving you the exact way you want them to, then that means your intention and the audience's perception has finally fallen into alignment. So after you set up your amazing, powerful brand, what now? What do you do next? Next you're going to watch this video here where I teach you the one thing that you need to do to unlock your social media growth, whether it's YouTube, Instagram, or TikTok. This is the video that's going to help you skyrocket your reach. So thank you so much for watching. I will see you in the next one. Follow your joy. Bye.

Speaker 2: Bye.