Speaker 1: Promotional piece. So now that you've established the basis of a successful webinar, it's time to do the promo campaign. And again, as the landing page, this is the part where you've done a great job and now you have to communicate it. So I like to say that a webinar works similarly to dating apps in that the goal is to find the perfect match between your product and the person that needs it. So the promotional campaign is going to help in creating that match. So my first advice and something that I always do is to save time by recycling the written content from your registration page. As we mentioned before, it is very important to have the essential information there. So normally you should have come up with some witty, attractive way to present your webinar that you can reuse for your emails, your LinkedIn posts, any social posts, any ads that you want to use. And this is going to save you a lot of time. Then next advice is that when you're going to set up your emailing campaign, we strongly advise that you go for dedicated emails. It can be tempting to include the event in a newsletter or any other kind of general email. But in our experience, these types of emails don't perform to the standard of dedicated emails when it comes to generating signups. And again, rely on automations and on the emails sent directly by Lifestorm. We have an integration with Zapier that also allows to create events directly on LinkedIn and then the signups automatically register to your Lifestorm dashboard. I know, Pauline, this is one of your favorites.

Speaker 2: This is my favorite.

Speaker 1: Promotion hacks.

Speaker 2: I just feel like it's, it's easy because you create your LinkedIn events with the LinkedIn form directly and then using a Zapier, you can, anyone that signs up to that LinkedIn event and when you sign up to LinkedIn event, it's just one click on one button. You don't go through the whole registration form, which can create a little bit of friction in the process. And then they go directly into your Lifestorm workspace as registrants and they will receive the automated reminder emails. I think it's, it's great because LinkedIn is a way for you to get new leads versus your CRM with a dedicated email. You're nurturing the same base that you already have, whereas with social, it's a small way to get those extra new leads like you would when you're doing a partnership. That's when you're getting the leads from your partner to increase your lead base size. There was a poll sent out. A couple of people have replied, social media and emails, votes are still coming in. On what your favorite promotion channel is, Africa, what's yours?

Speaker 1: I'm very traditional. I really like emails. I feel like for webinars, they perform extremely well and I like, I mean, I'm always very, a bit annoying with my co-marketing partners, I'm like, did you send out the email? I feel like it's what performs the best, honestly.

Speaker 2: Guys, let us know if you have any other promotion tactics that work really well for you. I see people typing in the chat, just feel free to share your favorite tips or if there's anything that we didn't bring up. There is something we put in the poll, there's website banners, but there's also things like the chat, there's integrations like with Drift or Intercom where you can put in your webinars in the chat playbooks and so they pop up on different pages to promote them at some place. Catherine is saying, do you feel like emails are becoming outdated just because people get so many and stop paying attention? They might get outdated, but they still do perform.

Speaker 1: I mean, I don't think they're becoming outdated, but they are becoming sort of like taken for granted, maybe I would say, like, for instance, as we don't conceive a promotional campaign without emails, they've sort of become the cornerstone, but what you're saying is very interesting. We do pay attention, for instance, where we don't have a bigger base like in the French market to not oversaturate our audience with emails. So we're very careful that the content that we do put out is going to be qualitative. So then we only send out, let's say, one email campaign a month or max two, just to indeed keep that spark of interest in our prospects. But I wouldn't say they're becoming outdated. I would just say they need to be used with care and not sort of as a brain dump for anything that you want to say.

Speaker 2: Yeah. And you want to segment your base so you're not talking to everyone all the time. I just see a question from Alexander. I'm going to take it now because it's really linked to the LinkedIn app. Is it for paid lead gen campaigns or organic events? It's an organic event set up that I set up. You just go into the LinkedIn page, create events and add, just select when you're creating that event, the LinkedIn form. But then it's all organic. You just create your Zap after and link the different fields that you want from your registration page.

Speaker 1: Well, continuing with the last tip for the promotional piece, something that we use a lot in Livestorm is the company page widget that is part of our product. So you have a little case that you can take when you're setting up your event so that your event is going to be shown on your company page. So, for instance, we normally reserve this slot for our demos. We do weekly demos, so they're always shown on the page so that everyone that goes to our homepage is going to scroll down and is going to see our upcoming events. But it can also be used for on-demand webinars or events that have already passed. And it is a very non-negligible, useful piece of promotion because your homepage is one of the places that receives the most traffic.