Enhancing Non-Profit Fundraising: Blue Ring's Mission and Impact (Full Transcript)

Speaker 1: Blue Ring was started in order to enable us to help non-profits that are engaged in fundraising and to bring these best practices from our industry experts into focus for them.

Speaker 2: We have such a huge focus on donor retention because it's so costly for organizations to kind of be on that hamster wheel of acquiring new donors at significant expense and then not being able to retain them. I think anybody in any other type of business would look at a customer churn rate of 39,

Speaker 1: 40, 42, 43 percent. How, I mean, you can't survive like that. That's the silver bullet to improving fundraising is to see if we can help retain all the donors we had in previous years.

Speaker 3: So with everything that we do in our product.

Speaker 2: We're looking at it through the lens of is that going to help that organization retain that donor.

Speaker 3: And is it going to allow them to spend more time building relationships with their constituents rather than spending time entering data into a database.

Speaker 1: And one of our goals is to make sure that our customers are moving forward at a faster pace and actually have a retention rate higher than the national average. And every time we see that needle moving up, even if it's just a slight amount, there's a lot of smiles around here because it just permeates all that we do.

Speaker 4: One thing that we look for in hiring employees at Bloomerang is non-profit experience.

Speaker 1: We want folks that share a vision for helping non-profits. That usually means.

Speaker 4: Most of them have either worked at a non-profit before, been a former fundraiser, have advanced degrees in non-profit management. We can use that as leverage when we design stuff.

Speaker 3: Being so relationship and team driven really allows us to come together to build a great product.

Speaker 4: One of our core values and part of our mission statement is to be a resource to fundraisers. And the Bloomerang product is just one way that we do that. It's not the only way.

Speaker 1: You know, when we built our new building here, we had some extra space.

Speaker 4: And our team said, you know, what if we give that space away to the non-profit community here in Indianapolis? People have heard about Bloomerang either through our webinars or maybe our blog. And they don't even know about the product. And I love that, right? I think that's a sign of our success because there's lots of people who can be known for just whatever they sell. But to be known for really sort of your mission and your culture, I think is really powerful.

Speaker 2: I think it's so amazing that we can take all of the institutional knowledge we have on how non-profits should operate and how we can apply technology to that and give that capability to thousands of non-profits.

Speaker 3: What we're doing is so much bigger than just our individual parts. And we do what we're able to do, and we're so good at it because we leverage everyone's talents and strengths to make the product really shine.