Enhancing Talent Acquisition: Social Media Strategies for HR Teams (Full Transcript)

Speaker 1: Welcome, welcome, welcome. Today we're going to talk about tips for talent acquisition teams using social media. Communication is the key to having an engaged workforce. However, most companies have become heavily reliant upon email as their sole tool to share information. Reaching various audiences efficiently is the key to having an effective communication strategy. Using media or social media is one method to consider. Hi, I'm here today to talk to you about incorporating media or social media into your HR communication strategy. We hope you'll be inspired to use different methods of communication that will help you to create engaging messages to recruit and retain talent for your companies. If you're still emailing candidates or leaving voicemails, you're likely not getting the high response rate you're looking for. Consider texting candidates. Today, most people, especially millennials and Gen Z don't check their voicemails and they despise emails. Texting the candidates with a short but cheerful message, stating who you are and that you're interested in discussing employment opportunities with them is much more appreciated. If you're doing in-person interviews, text them the details and ask them to confirm. This is the quickest and easiest form of communication today. Applicants want to be able to quickly apply and have as few clicks as possible. If the system you're using requires a number of fields to be filled out that can easily be reviewed from their resume, you'd likely have a high abandonment rate of quality applicants. Consider using one that quickly uses screening questions like, how many years of experience do you have in marketing, rather than asking for the applicants to complete a long process. Also, for employee self-serve programs or engagement tools, be sure that they can be accessed using handheld device for the most engagement. Use various sites like LinkedIn, TikTok, YouTube, Snapchat, Facebook, and Instagram. Make short videos that are fun, engaging, and informational. Include a link if they want more information to read to ensure you have effective communication strategies for all generations. Plan out the year and consider using themes based on the season or observation period, like benefit open enrollment period, October for National Disability Awareness Month, or Women's History Month in March or in November for Veterans Day. Create some evergreen material as well, like information on your employee assistance program or community involvement to share with your employees and applicants. Consistency is the key. If your company has an intranet, SharePoint, or newsletter, this is a great way for employees to celebrate their peers through recognition platforms. You can also showcase employees involved in the community and volunteer events. Using various forms of communication and staying up-to-date in technology are great ways for human resources departments to share relevant and time-sensitive information and to help instill pride in the brand. In turn, these tips can help your recruitment and retention efforts and help employees to stay engaged. Look at your current practices and determine if it's time to upgrade and update your communication strategy to incorporate new tools and techniques into your toolkit. Storytelling is a powerful way of conveying information that can make a difference in your employee engagement and recruitment efforts.