Speaker 1: Welcome back to the Web3 IP Lawyer channel. I'm your host, the Web3 IP Lawyer. In today's video, we're diving into the world of social media influencers and discussing the importance of disclosures. If you work with brands to recommend or endorse products, it's crucial to comply with the law and make proper disclosures. Join us as we explore the guidelines provided by the FTC and learn how to make good disclosures as a social media influencer. As always, don't forget to like, subscribe, and leave a comment. Let's get started. The importance of disclosures. As an influencer, it's essential to make transparent disclosures about your relationship with brands. The FTC emphasizes that when you endorse a product through social media, you must clearly disclose any material connections or financial relationships you have with the brand. This includes personal, family, or employment relationships, as well as receiving free or discounted products or services from the brand. When and how to disclose. According to the FTC, disclosures should be made whenever you have any financial, employment, personal, or family relationship with a brand. Even if you weren't explicitly asked to mention a product but received free or discounted products or perks from a brand, it's necessary to make a disclosure. Don't assume that your followers already know about your brand relationships, and remember to make disclosures even if you believe your evaluations are unbiased. When it comes to making disclosures, it's crucial to ensure they are easily seen and understood by your audience. Place the disclosure alongside the endorsement message itself, making it hard to miss. Avoid burying disclosures in profiles, about me sections, or requiring people to click more to see them. If you're using visual platforms like Snapchat or Instagram stories, superimpose the disclosure over the picture and give viewers enough time to notice and read it. If using a video, make sure to include the disclosure in the video itself as well as in the description or text alongside the video. Language and clear disclosures. Use simple and clear language in your disclosures, such as, thanks to, brand name, for the free product, or terms like, advertisement, ad, or, sponsored. On platforms like Twitter, you can use terms like, brand name, partner, or, brand name, ambassador, in addition to hashtags like, hashtag ad or hashtag sponsored. Avoid using vague or confusing terms and stay away from abbreviations and shorthand whenever possible. The disclosure should be in the same language as the endorsement itself. Compliance and ethics. As an influencer, it's your responsibility to be familiar with the FTC's guidelines and comply with laws against deceptive ads. Don't rely on others to make the disclosures for you. It's important to maintain honesty and transparency in your recommendations, allowing your audience to assess the value of your endorsements. Plus, no one wants to get sued or fined by the FTC when it could have easily been avoided. In conclusion, making proper disclosures is crucial for social media influencers to maintain transparency and comply with the law. By disclosing your relationship with brands, you ensure your recommendations are honest and allow your audience to make informed decisions. Remember to place disclosures prominently, use clear language, and always prioritize compliance and transparency in your work as an influencer. Thank you for joining us on this journey into the world of social media influencers and disclosures. Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest videos. If you have any questions or thoughts on this topic, please leave a comment below. Stay informed, stay curious, and keep exploring the fascinating world of NFTs and IP law with us at the Web3 IP Lawyer channel. Thank you and see you next time.