Speaker 1: Hi there, today we're taking a look at the different explainer video styles. Since videos come in all shapes and sizes, we'll cover the basics about each style and explain why it's relevant. But before we begin with this list, would you please give us a like, or even better, subscribe? We'd be eternally grateful. It takes just a second of your time, but it's worth a lot to us, as it helps us make more videos in the future. Now, do you already know what video style suits your business? No? Well, let's find out. 1. 2D Animation. You can use the power of storytelling in a 2D animated video to communicate ideas beautifully, while also being relatable, thanks to the animated characters. The result? A compelling narrative that can encourage audiences to take whatever action you need them to. For this reason, they've become one of the most popular and cost-effective solutions among many businesses today. 2. 2. Motion Graphics. In simple words, motion graphics is graphic design in movement. These videos feature text and color combined with simple graphic elements, like abstract shapes and smooth transitions, to convey a complex message. It's important to keep in mind, though, that the storytelling aspect of these explainers tends to be a bit more abstract than other types of animation. 3. Whiteboard Animation. Whiteboard style is a unique explainer video style designed to bring the story to life by making it look like it's being hands-drawn on a whiteboard. Since the graphics are plain black and white and so easy to understand, the style has become a particularly popular way to communicate complex information in a straightforward and simple manner. 4. 2.5D Animation Style. You've probably heard a lot about 2D and 3D animation, but not much about 2.5D animation. This explainer video style is a blend of two animation techniques, as it features 3D objects that are built in a 2D environment to emulate a 3D style. This style is gaining traction because it's considerably cheaper than 3D, while offering cool 3D visuals. 5. Isometric Style. The isometric style is a 2D representation of a 3D element, such as an object, a room, or a building, in two dimensions to create the illusion of a perspective. Explainers produced in the isometric style make it appear like you're looking at the object from above, which could be useful to reveal internal parts of a product. 6. 3D Animation Style. 3D animation is created by modeling and rendering all the designs in three dimensions. The animated characters and objects can be rotated and moved like in real life. That's why this animation technique is great to explain how a product works or to show off its features, as it allows you to rotate it, highlight details, break down its components, and so on. 3D animation explainer videos are often used only in commercials and product videos because they are very expensive to produce, and can take up to several months to finish. 7. Stop Motion. Here, objects are physically manipulated in extremely small increments and photographed one frame at a time between each movement. When you play back the series of frames, the objects appear to be moving on their own. The downside to this kind of animation is that it's not easy to execute, requiring great attention to detail and a lot of time and effort. Just think about it. You need 8 to 12 pictures to produce only one second of video. 8. Claymation. Claymation involves using a malleable substance such as plasticine clay to sculpt and model each animated piece, whether it's a character or the background. Each piece is then slightly altered and photographed one frame at a time. Finally, those photos can be combined to create an animated sequence. As well as stop motion, this technique is handcrafted made, which makes it expensive to produce and with a longer production time. 9. Kinetic Topography. Kinetic topography simply means moving text. It's an animation technique that combines text and motion to convey ideas and produce a visual impact on the viewer. This eye-catching style demands attention from the viewers, who need to read the words to follow along, which is why it's widely used by companies that want to highlight important data and juice up boring figures and charts. 10. Live Action. Live action explainer videos rely entirely on live footage rather than animation. These videos are great if you're looking for relatable content to humanize a brand and create an emotional connection with the viewers. However, they come with a higher price tag, as hiring actors, filming crew, and the location is expensive. Tip. Adding animation to a live action video can spice things up a lot, so be as creative as you want. 11. Screencast. Screencast videos are screen recordings that include any cursor movements you make. They can often contain audio narration to create instructional videos for games or software products. The goal of these explainers is to help you clearly demonstrate how to do something on a computer, which is why they are mostly used for online courses, product demos, tutorials, presentations, and more. 12. Comic Style. The combination of print comic books and animation elements is called comic style animation. This style can elevate the storytelling experience by taking a static comic book and transforming it into visual motion to give your viewers a wonderful treat. 13. Collage Style. Do you know what you get when you mix real photographs with illustrations? That's right, a collage. Here, the artist will assemble different graphic elements using an animation software. Each piece will then be individually animated to create a bold aesthetic and a creative collage look. 14. Mixed Media. Mixed media refers to artworks composed from a combination of different media or materials. In the case of video, you can use mixed media to take visual elements from diverse styles and combine them to create a fresh new look. You can be as creative as you like by combining live action with 2D animation or claymation, for example, or a whiteboard video with a comic style. The sky is the limit here. And those were the major explainer video styles. Have you used any of these before? Are there any other explainer video styles we missed? Please, tell us in the comments below. There's no right or wrong answer here. Each style offers its pros and cons, and it's up to you to decide which one fits your brand's voice the best. Before you go, remember to like this video or subscribe to our channel. It only takes a second, and it helps us create more exciting videos for you in the future. See you in our next video.