Speaker 1: I want to start by asking a question, what do you do for a living? If I ask this question to someone who works in business, they're going to tell me, I work in banking, I work in marketing, I work in PR, I work in media, I work in marketing research, I work in sales, I work in retail, I work in distribution. If I ask someone in healthcare, what do you do for a living? I'm a nurse, I'm a nurse's aide, I'm a physical therapist, I'm a massage therapist, I'm a dentist. If I ask this question, what do you do for a living to someone who works in construction, what's the answer? I work in construction. The report, again, which is worth promoting, both reports on your stick, you should look at those in detail, but today we'll just cover some highlights. Eighty-five percent of these workers were full-time, average years of experience, 11 years. Twelve percent of the sample was female, so 88 percent male. Fifty-eight percent married or common law, and you can see almost half belong to a union, and we had a very nice distribution of young millennials, millennials, generation Xers, and boomers. So when starting out, when preparing for the trades, in addition to on-the-job mentors, you had those who are in the construction trades who are naturals. They also taught a bit of things to themselves. Some went through a training center as well, but what's interesting here is that you can see 31 percent at the bottom were prepared by the trades by a family member. A family member taught them the skills that they needed to succeed in their job, which is really important because in terms of influences, it is family and friends are the top influencer of one's decision to get into the trades. With 412 respondents, we ended up with 1,550 statements of positive things to say about the trade. When you code that, you arrive at a certain number of themes, and on this slide is a word cloud that represents the themes, the statements that had 10 percent to 40 percent of respondents saying those statements or similar statements. So you can see at the top, great wages said by 40 percent in terms of positive things about the trades, but not far behind are fulfilling. You're always learning. There's variety of work. You're keeping busy, as well as advancement opportunities, great industry, great coworkers. Now we also showed them a structured list, derived in part from the stakeholder or the kickoff symposium that we held. We looked at how GTA construction workers compared to the rest of the general population of Canada, and we were able to do that because in partnership with QI Value Systems, we created a segmentation of Canadians based on how they feel about their work, and what we want to do is use this segmentation and measure it against construction workers in the GTA. And this became our new view of working Canadians. You have the square pegs, the bottom runners, the musketeers, the comfortable, and the fulfilled. The square pegs. It's just a job. If it wasn't for the money, I'd quit my job tomorrow. Their education and training is not connected with their work. There's no sense of contributing to society. They're unmotivated and unhappy. You have the bottom runners, this is where we find the millennial malaise. They're outgoing and engaged, they're future leaders, but they're frustrated. They're craving a career path. They're craving steps to advancement. They want to see where they're going. Musketeers, all for one and one for all. We see this largely in the healthcare, as anyone in the healthcare industry especially knows. But we also notice that they're close to burning out. But they're there because they have a great bond with their colleagues, which makes it worth it. And then you have the comfortable. Don't mess with a good thing. They're overwhelmingly satisfied. They have work-life balance. Many in this group across Canada are those in the skilled trades. They're settling down early. We've heard a lot of references to that today. Buying a home, starting a family early. They have a little less social interaction, so that's something to work on. And finally, we have the fulfilled, where we see both tradespeople, but also those who are in the education industry. If you're in the education industry, you're pretty fulfilled in Canada. I'm doing what I'm meant to do. Realized potential. Work-life integration. You get value from your work and control over your work. Looking at that segmentation, we can tell you that construction workers have much better jobs than the rest of Canadians. This is how they stack up. You can see in the middle, construction workers versus the total population on the right. When you see someone in your, a young person in your life or at an educational institution that has these characteristics of a balanced intelligence, help them walk tall. Celebrate their intelligence, their different kind of intelligence, and the type of applications that they can make in the real world. And look at them as no different from someone with another kind of academic intelligence. And by the way, see balanced intelligence in those with good grades, too. As I can tell you, and many of us know, there are people who succeed in university, pardon me, in high school, who go on to university and do not thrive. It is not the experience that they were hoping for. They had good grades in high school, but everyone told them to go to university, and they're sitting there flailing, and they leave with student debt and a degree that isn't working for them, necessarily. I know I'm preaching to the choir today, but it's time for the choir to start singing. And we need to be singing the same song, and the song needs to change. The song was, good money, earn a great living, good money, good money. If that was working, we wouldn't need to have a different song. So yes, it's good money, but you can see the results of your work immediately. You have work-life balance. You know the contribution you're making to society. You are less stressed and less anxious about the future because you have job security. You work with great people. That's the message that we can articulate by pooling together our resources in the industry. Get construction early into the education system. Early elementary school, talk about construction and word problems and logic problems. Bring back shop class, okay, with practical applications. Talk about balanced intelligence, and apply the principles of behavioral economics in terms of a framework for career guidance, so that these things can be measurable over time and simplified. Thank you very much. .