Speaker 1: Welcome. Today we're talking with Andy Dovgan. He is the Chief Growth Officer at Creatio. Andy, welcome and thank you for joining us at today's Banker Digest.

Speaker 2: Larry, thank you so much for inviting me. It's a pleasure to join you guys and I hope this episode will be useful for the audience.

Speaker 1: Very good. Thank you. So let's get started. Andy, can you tell us about Creatio's no-code, low-code platform?

Speaker 2: Sure. So Creatio is a vendor of a no-code platform to automate workflows in CRM with a maximum degree of freedom. So the idea behind the platform is that we combine three major aspects. Everything that we provide to the market is built on the top of a no-code platform that allows you to configure and customize it on the fly and without special technical skills. And we're going to talk about advantages of this approach in a moment. We have a very strong foundation for business process automation. And you know, by its nature, banks are very process oriented. So we have to automate all sorts of different workflows. And finally, there are lots of pre-built capability around the customer. So everything related to onboarding the customer, making sure that we serve them well, that we understand relevant information about them, that we pre-populate needed next best actions and next best offers. We can use marketing campaigns, all that good stuff. The idea behind it is to give to banks a very flexible yet powerful tool that will be able to be customized to the exact needs of their processes and provide them with the best practices how to serve customers and employees better.

Speaker 1: Great, great. Thank you, Andy. So what benefits, as you were alluding to, what benefits have banks gained with your approach to workflow automation?

Speaker 2: I would probably put those benefits into three major buckets. The first bucket will be everything related to, I guess, the leadership team and the kind of growth of the bank. We help banks to really deliver their commitments in regards to growing their organization. Because in most of the cases, you know, lots of banks are very focused on staying competitive and being on this growth mode. As you know, by the stats, around 5% of smaller banks shut their doors on an annual basis. And one of the reasons is because they're getting acquired. Then they no longer can compete with those larger banks that have been kind of, you know, that are dominating the space, specifically in the digital. So our goal is to equip regional banks with the same level of capability so that they can deliver those goals. They can acquire more customers. They can develop relationships better. They can provide better customer service and continuously to drive NPS and overall customer satisfaction. The second category of, I guess, benefits is everything related to employees. So we try, we are working to consolidate the experience for employees. So instead of using, I don't know, five, ten different screens, we provide you with one single kind of plane of glass where you can see all the needed information visually with all the hints, all the insights so that you can provide better service to the customer. And employees will get better productivity, better efficiency, so that they can do more with less. And they can be much more productive with hours as they have available for that day. And finally, it's about kind of time to market and agility. So because it's no code, you can really use larger teams within your organization that can contribute to needed application development. Because lots of banks, specifically on the smaller side, they have very limited IT resources. And usually those IT resources are being penetrated with mission critical tasks, mostly related to supporting the core and supporting kind of services to the customer to keep the lights on. In the meantime, when it comes to systems of innovations and the ability to really put together something that disrupts the market and changes the way how this bank operates, usually there is not much resource and capacity to do so. With the help of no code, we enable those banks to take more people that are not technical, who are business technologists that understand their process, but they don't necessarily know how to code. We empower them to put together a process for themselves. You know how deposit onboarding, for example, needs to look like. You can go and assemble that into the needed applications through available blocks that look like lagger blocks. Think about them as lagger blocks. You assemble your experience and you can do that with minimal involvement of IT. Which means that you can roll out those digital capabilities quicker, you can stay more relevant, and you can deliver the time to market that will be even better than with some of those massive, gigantic banks that have all the money in the world, but still they need all this complexity in the world. So I think that this allows some smaller players with smaller AM to be nimble and to deliver the same experience quicker using this secret sauce of no code capability.

Speaker 1: Great. Thank you, Andy. So would you be able to share an example of a community bank that has utilized CREATION's platform?

Speaker 2: Yeah, you know, there are lots of different examples. So we work with banks of different sizes. For example, I'm here in Massachusetts. We work with a great bank called Cornerstone Bank that were able to deploy our application just in a couple of months and kind of consolidate all the customer information and really level up relationships with their customers through the combination of strong technology and insight and combined with already kind of human relationships that they've built. I think that's a great customer story on the smaller side. Then when we talk about some larger banks, I love one story of a financial services organization from Europe. And they're actually a good example of how no code can help you to create a competitive advantage. That happened during the pandemic. So once the pandemic hit, lots of banks shut down their branches. And that bank did it as well. And they needed to roll out a digital lending process very quickly. And they have an internal center of excellence for no code based on the CREATION's platform. And they were able to go live with a new automated digital lending process in just three months upon the kind of start of the process. And this is like from A to Z. Like everything related from the digital front end to needed verifications, approvals, coordination, all of those quite complex processes. And they were live in just a couple of months. Their closest competitors, the largest bank in their country, was able to achieve the same six months from that time. Meaning that our customer got this kind of competitive advantage of additional half a year to serve and better provide services to the market because of the excellent use of the technology. And, you know, Larry, I always get inspired when I hear stories of that nature, because this helps that this shows how David can beat a Goliath, right, in a modern financial services world and market.

Speaker 1: Great. Thank you, Andy. So I'm listening. Assume I'm a smaller bank with very limited resources. How can my bank be able to utilize CREATION's platform?

Speaker 2: Well, it's a combination of ready to use capabilities. So if you are a smaller bank, you can use a lot of already prepackaged business processes. Like, for example, if you want to launch a marketing campaign to promote additional products for your existing customer base, you can do that by leveraging a template. If you want to better automate your lead management process, you can also tap into ready to use platform capabilities and ready to use functionality. Same applies to lots and lots of different processes. Actually, in CREATION, we have more than 40 workflows available for banks that they can use as a library of templates. In the meantime, I think that even if you're a smaller bank, you still have you can still have the capability, the ability to create a center of excellence with, say, three or four people that will be able to roll out those processes. And they shouldn't be necessarily coming from IT departments. Right. So we do have a great example of our customer financial services company that manages one thousand user implementation with a team of four. Right. I think that even if you have like two or three people within your team, you can not only maintain the kind of the current level, but you can constantly develop and utilize the additional capabilities because of the power of no code, because it changes the game, how you go about those digital implementations.

Speaker 1: Great, great. Thank you, Andy. So a couple of times you kind of mentioned this a little bit, but how does CREATION's platform help banks create a clear view of its customer data?

Speaker 2: Well, we firstly integrate to existing IT infrastructure. I'm talking about core systems and other legacy solutions. And we've built already more than 10 different connectors to core systems. Then we aggregate all the information that we know about the customer into a really visual and actionable data. Right. So, for example, I'm serving you as a customer Larry. I can easily understand immediately what kind of products do you use, what kind of cases you have, like, for example, your check on bounds or some other issue that might be a reason for your call. I'm getting some prompts and recommendations, what else I can do to build better relationships with Larry and expand my relationships with you. For example, I can see the data about your household and I immediately can offer to engage some of your family members into doing banking with us. Or I can see that your car lease will be expired in a couple of months. So perhaps I can offer you an additional program. And the trick here is just to really, really consolidate it into a simple visual screen that will prompt an action that will help to increase relationships and improve relationships with your customer, but also bring additional value to the bank itself.

Speaker 1: Right. Thank you, Andy. I appreciate you spending time today with today's Banker Digest and helping us understand how CREATION's capabilities in no-code, low-code workflow automation processing. That's really helpful. So, again, thank you, Andy.

Speaker 2: Yeah, thank you so much. Thank you for inviting me. And thank you so much for giving us a chance to talk about our technology. We're very passionate about it. And also, we are very passionate on helping banks to be competitive, to stay relevant and to serve their customers better.

Speaker 1: So thank you so much for inviting me. Oh, you're welcome. And your passion definitely comes through. So in closing, thank you for joining today's Banker Digest. If you have additional questions for Andy, please see the link in his bio.