Speaker 1: I'm Tom Merritt for TechRepublic. Here are five ways to attract top talent. Hiring a team's easy, right? You bring in the best applicants, and you hire the best one. On paper, sure. In reality, getting the best applicants can be a real trick, especially if you don't want a carbon copy of you or members of your existing team. You want somebody with new talents and ideas. Here are five tips for attracting top talent. Number one, get some advice and widen your interview panel. Talk to folks who have the backgrounds and experience you're hoping to attract, and ask them what would get them to apply. If possible, make sure your interview panel has lots of different folks with different experiences on it. Coming in at number two, personalize your boilerplate statements. With approval, and within reason, of course, you can modify things like mission statements, equal opportunity statements, company descriptions, and other boilerplate to sound less like legal jargon and more like you mean them. Up to number three, define what you want. Is it experience with different programming languages, maybe backgrounds from other kinds of businesses or regions that can shed light on your problems? Make it clear to your recruitment team. Sliding in at number four, write a good job description. Tools from Tal Vista, Textio, and Text Analyzer help you refine your description to appeal to as wide a variety of applicants as possible. A tool called Gender Decoder specifically helps women write descriptions that appeal to men, and men write descriptions that also appeal to women. At number five, don't look at the personal details when sorting through applicants. Get you or your recruiting team to strip out the names and the other details that might tip you off to who a person is and cause your unconscious bias to kick in. Tools like Tal Vista can help with that too. In the end, you want to pick the best person for the job, but if you have a wider variety of applicants to pick from, you're more likely to find that person. Hey, there's more where that came from too. Check out our other videos and articles at TechRepublic.com. I'll see you there.