Speaker 1: Today we're going to talk about five tips to increase repeat customers and lifetime value coming up next we help small businesses grow with

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Speaker 1: Tip number one is just to offer great service and great customer experience. You know, it sounds pretty basic, but really customers come to you and they already expect that you're going to provide to them exactly what they were looking for. They're already expecting that you're going to provide a service. They're expecting you to provide a product and they're expecting to have a reasonable relationship with you during that time. You need to blow them out of the water. Provide great customer experience and great service by going above and beyond what your competitors are doing or what they would even expect you to do. Blow them away with your follow-up, you know, contact them all the time, let them know how their project's doing, let them know where their product is. If you're staying on top of it and staying in front of them, by offering a great customer experience you increase the likelihood of people working with you again and wanting to return to either get your service or get your product another time. Tip number two is to stay on their radar. 97% of people that go to your website or interact with your brand for the first time don't convert. And by convert, I mean that they don't take an action that results in the sale or the lead form or the prospect that you were looking for. That doesn't mean that they're not a good customer or that they're not a good fit for your business. It just means they're in a different spot in the sales funnel. Maybe they're just researching, they're comparing, they're price shopping. That doesn't mean that they're a bad customer for you. If you follow up with them and stay on their radar utilizing retargeting ads or any of the other myriad of marketing opportunities out there, you're able to keep that top of mind awareness and you're able to follow the marketing law of seven, which means that a consumer needs to see or interact with your brand at least seven times before they decide to make a decision as to whether or not they're going to work with you in the future. Tip number three is to automate your processes. Use a CRM and use email automation. The last thing that you want to do is spend all this time, money and energy in driving people to your website, getting them to fill out a lead or maybe they've made a purchase and then they completely fall off of your radar and you never talk with them again. You spent all this time, a lot of money and energy, so now all you need to do is set up some automated processes with email automation and with CRM lists, and you can develop a funnel to continue nurturing these customers so that they come back to you when it's time for their next service, or they come back to you when it's time for them to purchase an add-on product or upgrade their product that they purchased from you. A lot of these tools out, there's a lot of tools out there that are available, But specifically, we can recommend the Marketing 360 CRM. It's free, it's free for life, and you can sign up today. Tip number four is to ask for referrals. If you aren't asking for referrals, you're relying on luck. You need to give your customers an opportunity to brag about you. They already paid you, they've already taken that risk, now you've developed a trust relationship with them, so give them an opportunity and incentive to brag about their decision to their friends and their family. It's a great way to generate new leads. It's a great way to get your name and your brand out there at a minimal cost to you, and you're also able to stay in touch with the customer you've already worked with, and all of their friends and families, their sphere of influence, as it were, so you can utilize them as another opportunity to drive more business and return business back to your company. Tip number five is to thank them and follow up. A lot of people forget that this is a transactional relationship that you're having, so you need to say thank you. Say please, say thank you, appreciate the fact that they're spending their hard-earned money with you and recognize that. People love to have their hands shaked and said, thank you for doing business with me. I appreciate it. I'm a small business. I'm growing and I love that you decided to work with me. This is also a fantastic time to ask them to leave you a review. Reviews are incredibly powerful. It's an opportunity for you to develop and maintain your own online reputation, which let's be honest, is kind of everything these days. So if you provide great customer service and you follow these tips, thank the customer after the service or the product has been delivered and ask them for a review. It's a great way to grow your business and to keep people coming back to you. Finally, remember that it costs five times more to generate a new customer than it does to keep an existing one. If you follow these tips and you're just a friendly person who provides great service and great products to your customers, they'll keep working with you. They'll come back, they'll become a lifetime customer, and they'll work for all their friends and families, resulting in a net growth for you, your business, and your community. I want to thank you so much for watching. We really appreciate you guys taking the time to look at this. Please like, share, and comment. If you have any suggestions for future videos we might do or any topics you'd like us to cover, please leave us a comment and we'll be sure to cover them. Thanks again and happy marketing.