Speaker 1: Imagine it's the year 2004. This is Phil. Phil's looking to release a book and set up a blog. He's sure that it'd be successful, but he's only worried about one thing. He doesn't know how to ensure that his book reaches the right target audience, who could enjoy his book. During that period of time, however, there were only a few forms of advertisement available, like print ads, billboards, radio, direct mail, direct sales, and the television. All of these options were pretty expensive, their effectiveness couldn't be accurately determined, and they didn't let him advertise his content to the appropriate audience. Phil's book would never find the audience it deserved. Now let's have a look at the same scenario in the present day. Alongside traditional forms of advertising, Phil would have access to digital marketing, a form of marketing that's a lot more lucrative, inexpensive, and configurable. Marketing that would enable marketers to advertise their audience digitally using channels like search engines, websites, social media platforms, emails, etc. Among these types, social media marketing caught Phil's eye. Social media marketing would give Phil the opportunity to take advantage of social media platforms to advertise his content to a highly targeted audience. It would help more people learn about his book, increase the interaction with his audience, it's relatively inexpensive, unless he goes into advertising, and will help him get marketplace insights that might help in understanding his audience preferences better. Phil started by taking up a certification to learn about social media marketing. Since he was already familiar with the concept of social media marketing, his next step was to learn about the different types of content he could post on social media. Some of the most common forms of content that Phil could post would be images, text posts, polls, and videos. But over time, Phil began to notice that not a lot of people were being exposed to his content. Phil needed to advertise his content. For that, he would need to use the advertising options provided by the social media platforms like Facebook, Instagram, YouTube, LinkedIn, and Twitter. Most advertising platforms offer users with a number of different options, like image ads. These ads involve the use of single or multiple images that are attractive and have the optimal amount of text. They also have a call-to-action that encourages user interaction. Phil could use images from his book, advertise websites that sell his book, and more. Then, there are text and post ads. These ads could advertise posts or excerpts from Phil's blog or his book, further garnering interest from an interesting audience. He could also use video ads. Phil could use video ads that feature favorable reviews and customer testimonials to advertise his books. Phil could also use lead ads, through which he could collect information from users who were interested in a weekly newsletter or regular updates from his blog. But that wasn't the only thing Phil could do with social media platforms. He could create a brand for himself and drive audience interest to it. Engage with them. Create an identity. Engage with content. Finding content that works for him. Social media platforms also allowed him the opportunity to target audiences based on demographics like their age, location, gender, and much more. And in time, Phil began to see an increase in the number of viewers coming to his social media page, and by extension, his blog. He also saw an increase in the number of people who bought his book, greatly increasing his audience. Here are some things he learned. 1. To set goals that were quantitative, smart, and follow a constant deadline. 2. To understand his audience by engaging and connecting with them. 3. To set up a social media calendar to plan competitions, polls, surveys, videos, and more. 4. Using tools like BuzzSumo, IFTTT, Buffer, and more for lead generation, creating email lists, setting buyer personas, and more. 5. To perform visual storytelling with the help of images and videos. But how did Phil get so good at social media marketing? Before we find the answer to that question, let's have a look at a quiz. What can you do with social media marketing? A. Create a brand for yourself B. Engage with an audience C. Target users based on demographics D. All of the above Choose the right answer and have a chance to win an Amazon voucher. Now back to our question. How did Phil get so good at social media marketing? Phil had taken up Simply Learn's digital marketing course. It was thanks to this course that Phil had the skills and training to get good at social media marketing. And now, you can too, by clicking on the top right corner. And with that, we've given you an introduction to all the major concepts of social media marketing. We hope you enjoyed this video. If you did, a thumbs up would be really appreciated. Here's a reminder to subscribe to our channel and to click on the bell icon for more on the latest technologies and trends. Thank you for watching, and stay tuned for more from Simply Learn. www.simplylearn.com