Speaker 1: Bismillahirrahmanirrahim. Assalamu Alaikum. How are you all? In today's video, we will talk about how to measure the success of content marketing. Why should we measure the success of content marketing? Maybe this question is in your mind. The more important it is to make efforts in content marketing, the more important it is to measure the success of those efforts. If you don't know what you are getting out of these efforts, what is the use of it? Until you analyze what results you are getting from these efforts. So, where you follow all the steps, develop content marketing strategy, and publish your content, the more important it is to analyze the results. There are many ways to measure the success of content marketing. One of them is to measure the traffic. What is traffic? People who visit your website, blog, or social media page are called traffic. One way to measure the success of content marketing is to track visitors to your website or blog. And see how many people are visiting your website daily. You can analyze from this. If more people are coming to your website, more visitors to your blog page, then it is a sign that your efforts in content marketing are giving you results. You are getting benefits from them. It means that your graph is going up. And you will keep working on it. If the traffic is the same as it is every day, or it is declining, it means that you need improvements. If there is an issue, you should analyze it. And where improvements are needed, you should make improvements. The second way to measure the success of content marketing is to count the leads. Whether your leads have increased, or as usual, or are decreasing. I told you that you get information from your users through leads. Whether it is through sign-ups, subscribing to your newsletter, or requesting for a quote. There are many ways and many purposes of leads. You can also count through leads how many leads you are getting daily. This is a parameter that you can define. Whether your efforts in content marketing are giving you benefits, or whether you need improvements. Similarly, those who want to take conversions from content marketing, i.e. generating sales, or filling a form, by counting these conversions, by looking at their insights, by looking at the numbers, how many sales are happening, or how many forms have been filled. You can analyze in an effective way how fruitful your content marketing stats are. How much benefit it is giving you. You can analyze in an effective way. This is one way to measure your success. Similarly, if content has been promoted through social media channels, for example, you have promoted your content through Facebook post, then you can count the likes, comments, shares, and all the engagements on social media channels You can count them and analyze how fruitful your content is for you. If your likes, comments, and engagements are increasing, then you can understand that your efforts in content marketing are useful for you. After this, you can track how much your brand is being mentioned, how many people are mentioning it and talking about it. These numbers of your brand mentioning tell you how impactful and useful your content is. When people read this content, they mention your brand and talk about it. This is also a parameter through which you can analyze your efforts. You can see how useful it is or not. Another parameter through which you measure success is Cost per Acquisition. Cost per Acquisition means the cost you have spent on content marketing is divided on convergence. For example, you buy a content piece. You have done a lot of content marketing. You bought a piece from it and you see how much you have spent on it and how much convergence it has given you. You divide that convergence on its cost and you get the cost per acquisition. This cost is called CPA. This CPA tells you how useful your content is. The content that is useful for you, they keep it for you. And the one that is not giving you benefit, the CPA is low, they either improve it or remove it. This is also a parameter to measure your success. In summary, I have told you a lot of factors in which there is traffic, your social media engagements, leads, convergence, and this is CPA. Through all these parameters, you measure your success. And where improvements are needed, they make improvements. Where content needs to be changed, they change the content. I hope you liked this video. And if you think that this video has been very informative for you, like my video. And if you haven't subscribed to the channel, then do subscribe to the channel. This is your support. Seeing your support, I get the motivation to create more content. So this may not matter to you, but for me or any content creator, these things matter a lot. Your likes, your comments, your subscribing, etc. Keep this support going, so that we creators, or me, keep creating our content.