Speaker 1: okay good evening guys and welcome from new york city we're actually waiting for our train into new york city but we've just flown in here from jakarta indonesia and we're here to work with a hotel that you will see in a few videos down the road but i wanted to take this opportunity to actually share with you some of the secrets and the tips i've been using to work with brands and collaborating with hotels so while traveling the world i've stayed in some pretty crazy accommodations everything from five-star resorts, private islands, to $100 hostels in chernobyl now while many of these i pay for myself, there are times i will approach the hotel to see if i can stay for free so today i'm going to use my social media following to get a hotel collaboration and show you the entire process so you can do the same so tomorrow i'm heading out to new york city and me being me i haven't booked any accommodations yet and i've been looking through the prices right now for hotels and it is ridiculous for me to stay two nights in new york right now it's gonna cost me like 500 which is my month's rent here in indonesia. now i've made a list of 100 hotels here in new york city and i'm gonna start with the first one and see how many of them actually get back to me. all right guys it is 24 hours later i have managed to get through all 100 hotels that i wanted to message and so far or got some maybes, got some rejections which i was expecting of course most of them are having me actually email their director of marketing so i've gone ahead and actually emailed some of these hotels directly to see if they're gonna accept my collaboration or not so let's head to the airport and hope that along the way one of these is gonna accept my request i have no place to stay tomorrow good afternoon guys and welcome to the nation's capital as you can see behind me right there washington dc we just finished doing a hotel collaboration up there which you guys will see in a few videos down the road but what i want to do is take this opportunity to share with you guys what's worked for me in the past when i'm approaching brands and hotels to collaborate with now you don't necessarily need to copy this completely you can alter it in your own way depending on who exactly you are approaching i've been traveling for the last year and i will be honest in the very beginning i did not get very many collaborations at all in fact i only got probably one or two in the very few months that i began there is one thing that i learned over the one year i've been traveling and collaborating with brands and hotels is this, find somebody that has something unique or special to sell or to market to your audience if there's nothing special or unique about a hotel why are you going to be collaborating with them? it's going to make your job very very difficult, trust me so i'll give you guys an example, when we were in bali we did a camper van video it was the very first camper van where you could actually rent one on the island of bali it was super unique and i loved making that video because nobody had actually done that kind of video before in Balt now there is a one important step in this process and this is exactly where everyone makes this mistake it is a single reason why you don't get a brand deal or a collaboration as my friend Sam says, you have to find the decision maker don't just dm 100 hotels or 100 different brands asking for a free stay that's just not gonna work anymore what do you think of DC so far?

Speaker 2: it's amazing, i like it, it's very historical

Speaker 1: better than new york?

Speaker 2: i like here better than new york, it's more chill here

Speaker 1: and so this brings me to my third point and you may be surprised to hear this but you don't need a hundred thousand subscribers or followers to get a brand deal or collaboration how many followers do you have now?

Speaker 2: i have 12k

Speaker 1: and how many on instagram?

Speaker 2: i have 3k

Speaker 1: yeah so she has 3,000 on instagram and 12,000 on youtube and she just got her first paid collaboration deal for for an undisclosed amount

Speaker 2: yeah

Speaker 1: but it was a good amount of money for her first brand deal so if you are doing a collaboration don't be afraid to ask for a paid promotion instead every single hotel and brand definitely has a marketing budget now here's what brands do care about what are you going to do for them and why do they need you per se? so don't let your first sentence be hey i'm alex can i have a free stay you're going to immediately get a rejection and probably no response at that rate instead what you can do is message them and say hey i saw that your hotel doesn't post that many reels to your instagram this is a popular new feature that instagram is heavily promoting and what i can do for you is create some amazing new video content for you to share you're gonna get a much higher chance of scoring a response from them and a brand deal at that point. Now first impressions are literally everything, you pretty much need to blow them away in order to land a deal and so i always have a media kit ready to go because 90% of the time their initial response is going to be send us your media kit, we want to know your demographics, your analytics, pretty much they want to see if your content style and your audience fits what they're looking for so what i'm going to do for you guys is give you the media kit that i've been using for the past year. I'm also going to include in that several scripts that I've used to negotiate with brands along the way and I partnered up with Zyro once again to give you guys a huge discount on a brand new website. If this is your first time hearing about Zyro, it is the easiest way to create a website or an online store. From now on Zyro is running a huge Black Friday and Cyber Monday deal giving you guys up to 86% off plus three months for free on any yearly plan. As an extra bonus, they're giving you a free domain for one whole year. You can host your media kit and portfolio like mine for as little as a $1.71 per month just click the link below or use my code alexander at checkout this is the biggest deal they're running all year so don't mess out they have 24-7 live customer support if this is your first time and it's the easiest way to create a brand new website so you don't need any coding skills whatsoever now you guys may be wondering what is it exactly that i can offer a value to brands where i can get a partnership or collaboration so here's a few things that brands have asked from me that i can recommend you offering first of which is obviously instagram posts now more than ever they're actually looking for instagram reels instead because they're more valuable and bring way more engagement the second thing is most of the time they're asking for five stories from you so you got to make sure you tag them on five different stories per day you can also do an integrated promotion on youtube, so either 30 seconds to one minute and if you're thinking of offering paid promotions, you can even offer them a dedicated video where the entire video is just about the brand specifically, for those i wouldn't even do a collaboration, those are specifically paid requests, you've got to be getting paid for those guys, those take up a lot of time so no matter what country i'm in, these are the steps that i'm taking every single time to reach out to brands and hotels and remember guys, these brands and hotels receive requests like this every single day every single week so one thing to remember is that don't be too demanding because if you set a good impression then these brands and hotels are going to come back to you with more requests and more collaborations because most likely more often than not they have multiple properties now i hope this helped you and saves you some time because it took me a while to figure this out for myself and don't forget guys i've included a free download to the media kit down below but most importantly go and get yourself a website first impressions are everything. See you guys next time, peace.