Impact of Long-Term Client Relationships on Business Strategies (Full Transcript)

Speaker 1: Erik Michielsen How are progressively longer term client relationships changing how you do business?

Speaker 2: Chris Clancy Clients that we have that we've had for a long time change the way that we do business in that we're more deeper into the thread of what their business is. We get a new client, we have to learn a lot of things about them. We have to learn their brand, we have to learn the nuances of the people that run their brand. Do they like light blue, do they like the darker blue, all little things to big things like that. How do they like to see their creative, what kinds of ideas do they like, all of those types of things. Aside from having that relationship with a longer term client to know what the historical business and marketing has been, so you can sort of reference all of that. The new clients are always exciting because they're new clients, but I actually find more excitement in the longer engagements that we've had with older clients because of that history and the ability to say, you know we did that two years ago and it was awesome and you loved it, but you know let's do this now. Because you know remember when that happened and you're having more of a strategic dialogue with them and I really enjoy that part of it.

Speaker 1: How does Microsoft exemplify how your company is building longer term client relationships?

Speaker 2: Microsoft was one of our early clients and a great client that has evolved over time in that we started out doing large experiential projects for them and have now evolved into doing some purely digital things for them. And having both of those components now in the mix has also expanded our reach within the company to different verticals. So not just being within the Windows group, but to talk to the phone people and to talk to the Xbox people and so that longevity and then the body of work that's produced by that longevity and the relationships that you solidify over time with those particular clients make for the organization of itself to recognize you more and in a different way than perhaps they had when we first started working with them.