Speaker 1: Welcome back, my name is Marcy, iGaming Africa, and joining me is none other than Nasef from Buffalo Slots. Hello Nasef, how are you?

Speaker 2: I'm good, how are you?

Speaker 1: I'm fine, thank you. How does it feel to be here at SBA Summit? So far, what has been your key takeaways from the event?

Speaker 2: Well, it feels good because actually it's my second time here, and this time around I came as a speaker, so I had the opportunity to share my insights of digital marketing in the iGaming industry, which I believe is not talked about enough, so I'm just glad that I could share my insights to the people around.

Speaker 1: Speaking of digital marketing, how is it possible for you to measure the successful campaigns when it comes to digital marketing, because you tend to find businesses who are always running campaigns which are not successful, and strategy-wise it's terrible. So how are you able to actually measure the success of a successful digital campaign?

Speaker 2: Well, I'm glad you asked. In most cases when people carry out campaigns, before you carry out any campaign, we usually lay out a plan, how it's going to go, the channels you're going to use, then you have the key performance indicators. These are the metrics that help you to measure how successful your campaign is. Now with social media, it's usually we measure the success through likes, through the number of shares a post has had, through the number of comments. Now if you post something and it doesn't get enough of the likes, enough of the comments, it means it's not doing well. So that is one way to measure the way how a campaign is successful. Then number two, we do have Google Analytics. This is where we see the number of visitors that have come to your website, this is where we see how many people have actually completed an action. For example, you wanted to have, it could be more calls, you wanted to have how many people opened a certain catalogue or a certain product. So that's how you measure the success of a campaign. Now if it's with online casinos or sports betting companies, this is usually, it helps you to understand how many people have registered, at what point did they take an action, did they deposit, if they didn't deposit, did they actually, which game did they play. So we use Google Analytics to measure all of that and likes, shares for social media. That's how we measure the success of a campaign.

Speaker 1: Great. When it comes to strategies, which ones would you say are the best strategies when it comes to client acquisition and retention within the industry?

Speaker 2: I actually wrote an article about that particular topic. You can check the article on my LinkedIn, Nassif Kebalinda. One of the ways, like today I talked about search engine optimization. The reason why I'm talking about this is, this is a topic that's not receiving enough attention and I believe people, they don't give it enough attention, but this is actually one of the ways you can acquire customers because before anyone visits your sports betting site, regardless of whether they've got a recommendation from a friend, they're going to ask Google, what's the best sports betting site, let's say in Uganda, what's the best online casino? Or for example, now people have come in a summit, they are new to Uganda, they do not know where to begin. So they could just go on Google and type, what's, where is the nearest casino? They want to play, want to play with the chips around. So with, when you use SEO as well, acquire customers, you can, you can actually also run Google ads. Now these ads, they include a link to your website so that when someone searches anything related to your business, let's say sports betting, online casinos, your, your website will appear among the top results on Google. So I believe people should actually consider hiring SEO experts so that they don't miss on the opportunity that SEO can do for a company website.

Speaker 1: Speaking of marketing, what would you say are the best qualities to have as a digital specialist within this industry in specific?

Speaker 2: Well, there is no like a benchmark, but I believe for someone to actually to be good at something, I believe you have to be willing to learn. The willingness to learn is also a skill in itself because if you believe you know everything, trust me, when you meet an expert, they make you feel like even up to now, me, I'm still learning. I meet someone, I think I know all, but then someone, they open my mind, I'm like, I didn't know, I know this. So number one, you have to be willing to learn. Then number two, you have to, you have to enroll to online trusted academies. For example, HubSpot, they are very good. You can also enroll in SEMrush. So to get those in campaigns, you have to be good at managing social media, content creation, and copywriting is also a bonus, which I also do. Every week I write an article on gambling, marketing gambling, every Friday, I post it on my LinkedIn to help the audience learn more about marketing in the iGaming industry.

Speaker 1: Thank you so much, that has been very insightful, and we hope that your information and your insights will actually help revolutionize the marketing space here within the industry. So thank you so much for spending some time and speaking with us, it has been lovely talking

Speaker 2: to you. You're most welcome. Lovely seeing you in Kampala. I hope you had a great summit.