Speaker 1: Meet Joey, a digital marketer. He works as the head of digital marketing for Amazon. But how did Joey get here? A few years ago, Joey began to see a large number of opportunities popping up in the field of digital marketing. To begin his entry into the field, he needed to understand what exactly digital marketing was, and what was so great about it. First, Joey learned that digital marketing was a form of marketing through which you could advertise to people digitally. Digital marketing leveraged different channels, like search engines, websites, social media platforms, emails, and mobile applications. It would give marketers the opportunity to interact with and understand their audience better, and to increase the trust in their brand. Digital marketing would also show marketers advertisements to people based on their actions and preferences on the internet, while being less expensive than traditional forms of advertising. After understanding the main concepts of digital marketing, Joey realized there was more to digital marketing than he initially thought. There were also many types of digital marketing. Types like content marketing, search engine optimization, pay-per-click, social media marketing, email marketing, and affiliate marketing. And once he understood those types, he set up a digital marketing campaign for his uncle's e-commerce website. Let's have a look at what he came up with. First, Joey created content like blogs, videos, infographics, and case studies, so that he could generate audience interest in the brand's products or services. This was content marketing. Next, he needed his audience to actually see his content. The first step was to create content on specific search keywords that were relevant to the target audience. Joey would make optimizations on the website, and have credible websites linking back to the content. And lo and behold, the website began ranking on the first page of the search results. By continuous optimizations, Joey would continue to improve the ranking and ultimately make the website rank at the first position. This was SEO, or search engine optimization, and Joey could do all of this without spending a single penny. He could also drive traffic to the website with advertisements. But for this, he would have to pay a certain fee each time the ads were clicked. He could have text ads that show up in search engine results, image ads and video ads that show up in websites, and much more. This was possible with the help of PPC, or paper click. However, Joey wasn't done yet. To reach a larger audience, he needed to tap into social media platforms. He would use social media platforms like LinkedIn, YouTube, Facebook, and Instagram to advertise the brand's content. He would use these platforms to advertise the brand's products or services with posts, images, videos, and more to bring out the brand's story, and engage with the brand's audience, who spend a lot of time on social media. Like PPC, he could use the platform to advertise the brand's products or services with text, image, and video ads, which needed to be paid for. That's social media marketing. Joey realized that a large amount of the audience weren't visiting the brand's website a second time. He needed to keep them engaged, nurture them, to make sure they purchased the product. For this, he would send them emails that help them better understand the products they visited on the website, and assist them in the buying process. He would also send emails to advertise his products or services to potential customers, that is, with email marketing. And finally, although Joey was able to grow the brand's funnel, he wanted more traffic from third-party websites. This could be achieved with affiliate marketing. Affiliates would promote the brand or product to their audiences for a fee, with the help of email signups, registrations, conversions, subscriptions, etc. After setting all of this up, Joey had the hardest part of the process to get through. The wait. Now, as we wait for the results, let's take a break and look at a quiz. Which one of the following forms of marketing involves engaging and nurturing your audience to make sure they buy your products or services? A. SEO B. PPC C. Email Marketing D. Affiliate Marketing Let us know your answer in the comment section below for a chance to win an Amazon voucher. Now, let's see what happens at the end of Joey's wait. Although Joey had worked really hard on each of these forms of digital marketing, he only had moderate success. That's when Joey realized he had to gain more knowledge and experience. So, he decided to get certified and get ahead in his career with the help of Simply Learn. He took up Simply Learn's digital marketing certification and got the skills and training he needed to become an expert digital marketer. And now, you know where he is. You, too, can do the same and grow in your career by clicking on the top right corner. And with that, we've given you an introduction to all the major concepts of digital marketing. We hope you enjoyed this video. If you did, a thumbs up would be really appreciated. Here's a reminder to subscribe to our channel and to click on the bell icon for more on the latest technologies and trends. Thank you for watching, and stay tuned for more from Simply Learn.