Speaker 1: You have spent a lot of money on Facebook ads, but still you are not getting sales or leads. And in comparison to that, your competitor business or brands are getting a lot of growth through Facebook ads. So it's not about whether their ads are working or not. You always have to remember Facebook ads is a science. Until you understand it and learn it, your Facebook ads will always fail. It has happened to me personally many times in the starting days. I have spent thousands and lakhs of rupees on Facebook ads, but I have never got any result. Because I didn't know how to use it effectively. And we learn Facebook ads many times, but we need a lot of resources to make the process of Facebook ads easier. And I guarantee you that if you watch this video till the end, then your knowledge of Facebook ads will be 1x to 5x. Because today I am going to share those tools, specifically those free tools that I have used to run my clients' Facebook ads. And what is the use of tools? To make our work easier, right? So we can find our target audience through tools. We can talk about our ad creatives or our marketing trends. We can find all this through these tools very easily. So let's not waste a single minute. And let's understand step by step which tool can be useful for you. Before running Facebook ads, it is very important to have a strategy. Until and unless you don't have a strategy, your Facebook ads will not work. So for this, I will tell you some very easy and free tools. No. 1 is Facebook Creative Guidance Navigator. Here Facebook usually publishes a lot of case studies for people. And tries to tell which are the businesses whose Facebook ads are working at a very good level. Here you will easily understand what type of strategies other brands are adopting. If you want to run a sales campaign, then which work is working in the sales campaign. If you want to generate leads, then which strategies are currently working in the lead generation. Here you will get a detailed case study of all these things. And not only this, in this tool you can also filter out things according to your business. Either you write the name of your business or filter out which industry you are in. So you will see specific case studies of only those industries. No. 2 and the most important one is the tool of Facebook. That is Facebook Ads Library. I use this on a daily basis because this tool is very good. It will tell you how many ads are running for which business. From which time to which time duration they are running. Video ads are running, carousel ads are running. You will get to know everything about a particular business. And here you can easily understand which brand is adopting which strategies. And Facebook Ads Library will help you the most in this way. That you can understand which active ads are running of any brand. After this, you have to check which is their oldest ad which is still active. Because it will be understood that if they have kept any ad active for such a long time. It means that the ad is performing very well. Now you have to pick up that ad and you have to see what type of post it was. What type of ad was creative? What type of video ad was there? What type of copywriting is going on? Because that is sure and sure that their ad is performing very well. And in Facebook Ads Library, you get a lot of options to filter out. Which you can do very easily. According to the date, according to the format, according to the industry. You just have to paste the website of any brand's business here. And it will show all the active ads. Number 3 and mostly my favorite is My Ad Finder Extension. This is very good and it is free to use as well. You just have to install this extension and you have to reach the Facebook page. As soon as you install this extension, you will only see Facebook ads. And nothing else will be visible on the feed. And these ads will be those ads that are basically trending a lot on Facebook. So here you will not only get help in running Facebook ads. You will also understand which product is selling the most through which ad. Which will also help you in drop shipping as well. So if you are thinking of drop shipping, then you can also find very trendy products here. And then according to them, you can run your ads by curating Facebook ads. And if I talk about how this extension will help for your business and brand. So it's easily understandable. You will know which ads are performing the best on Facebook. Accordingly, you make your own strategy, make your own ad creatives and start running ads. Number 4 is MENIA.com and this tool is also very good. And if you are getting any tool free in the starting, then it will pay you. It will give you 15 or 20 credits free in the beginning. Then it will ask you to take paid subscription. So you can create a new Gmail account and use its free version. I also do this usually, I don't buy all the tools. Now how will MENIA.com help you? Here you can see the trending ads of Facebook, Pinterest and TikTok. Now TikTok does not work in India, so we put it aside. Here we have to focus only on Facebook ads. Here you will get to know which Facebook ads are in the most trend. Which products are working in which Facebook ads. And accordingly, as you were seeing in all the tools, you can make your own strategies here. Now let's come to our next section of tools. This means that we will find our target audience. And it's really important that if you have your audience's data already in Facebook ads. Then you can make a lookalike audience on Facebook. You can create a custom audience on Facebook. And the better you make a lookalike audience or custom audience. Facebook gets a better opportunity to find your right target audience. And I always suggest that if you are going to run ads on Facebook. And you don't have any data of your target audience. So first of all, scrape it from any tool and try it out. Try making a lookalike audience, try making a custom audience. And see the results. Now how will we get the data of our audience? From the brand of our competitor or from the business of our competitor. Suppose I have an ethnic wear brand. So for my ethnic wear brand, I will first find those competitors. Who are doing the same work as me. Whose product price is almost the same. Whose target audience matches exactly with my target audience. So the first step will be that you make a list of your competitors. When you write the name of your competitors. So your next step will be that you take out the link of their Instagram. And apart from this, take out the link of their website and LinkedIn. After this, these tools are going to come in handy. Number one tool is Growman. Growman is an email extractor of Instagram. Suppose my competitors are doing very well on Instagram. And they have a lot of followers. What I will do is that I will extract the data of their followers. Which you can do easily with Growman. First of all, you have to install the Growman extension. After this, you have to create a dummy account on Instagram. Means an account that you don't use and is not important for you. And I am telling you to use this dummy account. Because if you do something like this from the main account of Instagram. Then it is possible that your account will be banned. Because Instagram does not entertain all these things. Now first of all, I will go to the Instagram account handle of my competitors. Either I will install that extension on Instagram and activate it. Then it will give me full data in a spreadsheet. What is the name of their follower? What is the username? Which city are they from? Email, contact, everything. But always keep this in mind. These extensions will gather the same data for you. Which their followers must have made public. They don't leak anyone's private data. They will only give you public data. But if you want to do this manually. If you try to grab their email from everyone's account. Then it will take you more than a month. Then this tool will be useful there. First of all, you have to take out their email list. And after this, you will put this email list on Facebook ads. And you will create a lookalike audience. Or you will create a custom audience. If you don't know how to create a lookalike and custom audience on Facebook. Then the process is very easy. I will definitely bring it on the next video. But how does a lookalike audience help Facebook? Suppose I have already given my target audience's email list to Facebook. So what will he do? He will find the same audience from the same email list. Whose same behavior and attitude will be characteristic. From my email ID list. So what happens with that? We can do more specific targeting. We get a different option to create our target audience on Facebook. But if we give more specific options to Facebook. Then it will be much better that we can target our audience well. Number 2 is the same tool which is IG Email Extractor. Here too you have to follow the same process. Either you go to anyone's Instagram account. Activate this extension. It will give you a full spreadsheet. Which you can also export very easily. It's very easy to do. And it also takes a little time. To scrape the entire data of that extension. If you have 1 million, 800, 900 followers. Then it will take almost 45 minutes. To gather the entire data. And if you get an email list of 1000-1200 in 1 million. Then you can easily create a lookalike audience. Number 3. This tool will be very useful for you. If you are providing a service. If you are some type of agency. You will know very well. That these companies are my potential customers. I have to show my ad to them. So for this I tell you a very good tool. Which is free to use in the beginning. And you can try it from a different email account. The name of this tool is snov.io Here you have to go to its website. You have to go to the domain search section. And whatever companies are your potential customers. You have to paste the link there. It will give you all the data. Of their marketing manager, CEO, directors. With their designation. Apart from this, it will also scrape their email. And all those emails are verified. And not only this. If you also get their contact number. They will also give you the contact number as well. Now use this data. Go to Facebook ads. Make a lookalike audience. Because you already know this. That these companies are my target audience. I have to give my services to these companies. After this we talk about the next tool. Whose name is Email Hunter. Now its name must have been understood. Email Hunter is basically to scrape emails. So you can scrape emails from LinkedIn. Or you can scrape from anyone's website. As soon as you scrape the email. You can easily make a lookalike customer audience on Facebook. And this tool will also be useful for those. Who are providing services. Or doing some agency work. And Facebook ads are not only for ad creatives. Target audience. Not for all these things. You have a strategy. You have your perfect target audience. But you also have to understand. What trends are going on in the market. For this, I tell you some good tools. First of all, Google's Google Trends. This is a very good tool. People underestimate it a lot. Or don't go much on it. But with this, you will know all the trends of your market. And you will understand. What type of strategies you have to adopt right now. If you go to Google Trends. You will see a lot of industries in the right section. Click on anything according to your industry. And you will see. What is trending currently in India. Or in the world everywhere. And there are many Facebook ads. Whose major sales. Or the conversion of major leads. Comes through their website. So you will also have to understand. What is your competitor's business website doing. Which you are not doing. For this too, I tell you some free tools. And these tools are so good. That I always use them. It gives you very secretive details. I will tell you the major details. But if you want to see the secret details. Then you can go to their website. First is builtwith.com Here you will get all the details of this website. What technologies are they using. What is their ad network. If you want their owner's email. You will get that as well. Apart from this. You will understand everything about their business website. What all things are they using. On which platform their website is made. You can adopt that platform. Because you know that they are getting very good conversions. So it's really important. That you also take the details of their website. Because it helps you understand. If I also want to do my sales or leads. From my website. By integrating pixels. So all these things. It is very important to be on my website. And there is a similar tool. Its name is similartech.com This will also tell you the details of their SEO. What keywords are they covering. It will tell you everything. Which you can use very easily on your website. So these are all the tools. Which I use in my daily life. And this is not only for Facebook ads. For any other lead generation. Or if you want to contact B2B. It is also very useful there. And I have a very good news. I am going to bring an e-book on Facebook ads. For beginners. So if you think. You have to learn Facebook ads from scratch. You have to understand. What are campaigns and everything. So this is the e-book. You should definitely look for. If you want its early access. Then there is a link in the description. You sign up. I am definitely going to give you discounts. And on Facebook ads. Continuous content is going to come. So if you want to know more things related to Facebook ads. Then subscribe to the channel. And if you think. You have got some value from this video. Then do like the video. I will keep making more content. Around digital marketing.