Speaker 1: Friends, most of the people close their eyes and start doing social media marketing And the sooner they start, the sooner they close their eyes Today in this video, I will tell you the step-by-step social media marketing strategy With which you will understand what is the exact process With which big agencies do social media marketing for their own business or for their clients' business I am going to tell you the complete process of 5 steps in this video If you are a student or if you are doing digital marketing for your business Or if you are doing digital marketing for your client in your agency Then this video is very important for you Hello friends, I am Lakshit Sethia and you are watching Social Seller Academy In this video, we will talk about social media marketing strategies And I will tell you about such softwares and tools With which you can easily handle multiple pages for multiple clients But first of all, if you like the content of this video or the content of my channel Then do subscribe after watching this video So basically, there are 5 steps to do any kind of social media marketing There are 5 processes which are generally followed by agencies And if you are working with a big client or you are doing a big level marketing Then there are 6 steps So I will tell you about all the steps one by one And these steps are being followed by you whenever you are making your social marketing strategy With these steps, your marketing strategy will be made And friends, the first process is to select your specific platform Often people make this mistake that they start posting on any platform You don't have to do that at all First of all, you have to search your specific platform Which platform is most effective for your client, your product or your service So basically, there are two types of platforms One type of platform works on the basis of engagement And the second type of platform is SEO It works on the basis of search engine Like YouTube, it works on the basis of SEO Videos are ranked on it, people search on it Google, blogs work on the basis of search engine Similarly, Instagram, Facebook and Pininterest They rank on the basis of engagement The more people engage with your post The more viral your post will be And for this, I have a simple theory If your product or your service is going to show, then you go with SEO platforms Like if my product or my service is going to show, then I focus more on YouTube And if your product or service is going to show, then you go on Instagram or Facebook Because there people visually engage, comment, like, tag and share each other So basically you have to see that your service or your product is going to show or show Let me give you one more example. Suppose there is a lawyer who wants to do his social media marketing. So tell me, will he go to the platform of telling or the platform of showing? He doesn't have anything to show. So he will go to the platform of telling because he can share knowledge, he can share legal knowledge. And there, suppose there is an artisan who does painting. He is also providing service. But which platform will he go to? He will go to the platform of showing. Because his photos, his work, his artwork, he is going to show. And that thing can be a very good market on Instagram So basically there are different types of platforms, but the principle is the same Either it is a platform to show or it is a platform to tell Now whenever you are doing social media marketing, keep one thing in mind You will have a principal platform A principal platform means you will create content for that platform, for content marketing And after that you will have subsidiary platforms It's not like I make videos for YouTube and don't upload them on Facebook or Instagram I make videos and upload them everywhere But my videos are specifically designed for YouTube And for all the YouTube Shorts or Instagram Reels, our team cuts those videos and reuses them So your primary focus should be on the main platform and your content should be according to that platform And after that, you can repost that content in multiple places I will cover how to do this at the end of the video You stay with me Because the second point is a very important point The second step is, once you have decided which platform you want to use After that, you have to plan the entire series of content And this is very important Often people who make content, there is no correlation between them or whenever you are planning a content, do it in series means it should be part 1, part 2, part 3, part 4, part 5 when people come to your account after watching one content they come to watch other content related to that content they don't come to watch any different content so basically you have to put content in series if you are putting one content, then you have to put the second part if you are doing marketing on Instagram then your feed will basically run series wise content will be correlated with each other, there should not be any content which is not referring to each other, otherwise people will get lost so people want to get systematic knowledge, systematic value and that can happen only when you break the content in the planning stage so this is very simple, so every content will be connected with each other like in TV series there are episodes, episode 1, episode 2, episode 3 So after watching the first episode, people get hooked And after that, they watch the second episode, third episode And after the third episode, people stick to it That we have to complete the whole series So the same thing happens on social media marketing You have to plan content series-wise And if you do this thing well for your client Then your 50% work is completed Now friends, the third thing that most people don't do That is Optimize Your Profile First Optimize Your Profile First means First, optimize the profile that you are putting the content in Look, content is ranked on the basis of engagement on Instagram But Instagram profile is also ranked in Instagram search For example, if you type skin care on Instagram Then you will get many accounts related to skin care Now suppose you are posting something related to skin care And you have not optimized your profile properly Then your profile will not come up in search To bring it up in Instagram's search or Facebook's search It is very important to optimize your profile To optimize your profile, you have to do two things One, you have to keep primary keyword everywhere And one, you have to keep secondary keyword everywhere Use primary keyword in username Use it in bio in profile Use it in place of writing name If possible, use primary and secondary keyword in link Suppose I am making content related to skin care and I am from Delhi, then I will put skin care and Delhi, which is my primary and secondary keyword, everywhere. So that if any person is from Delhi and is searching for skin care, then my profile comes at the top. Friends, by optimizing the profile, you get very good organic traffic. And in the long term, when you do content marketing, a lot of people come to you by searching. Now friends, I am assuming that you have made a very good profile You have also kept the primary and secondary keywords The next step is content creation There are two types of content Note this thing and understand carefully There are two types of content The first content is core content Core content is related to your product, service or testimonials You show your products in it You show how the product is being made You show testimonials of your people Basically, it is focused on your business Whatever you are selling, it is focused on that Whether it is a product or a service And your engaging content is Emotional content, funny content or content that people share On which people engage, like and tag each other So basically, it is important to make both kinds of content From one content, your core content, your sales increase And the second type of content is engaging content Which brings more traffic to your profile That content goes viral The easiest way to bring traffic is Instagram Reels So people make Reels on engaging content So that more traffic comes to their profile through Reels And they put their core content in the post Now it depends on your business what kind of strategy you use But you should understand that core content and engaging content You have to play a game between these two One brings you sales and the other brings you traffic So basically we saw that making and designing content by yourself is very tough And if you hire any graphic designer, it costs a lot So there is a very good app for this called Brandspot 365 You can get engaging content for your business for free from this app In which your brand's logo and name will also be there So basically I will tell you how to use this app And what all things are there in this app So basically in this app, you will get pre-made posts for social media marketing So you can see that there are already many templates, already made templates You will get different types of templates regarding the recent events and activities Here you will also get video posts You will get different types of templates according to the festival You will get different types of templates according to the occasion You will get different posts according to the trending things The best thing is that you will get it in different languages In Hindi, in English and in many other languages You will get images to share daily on WhatsApp and Instagram So basically, one feature that I really like is that you can make custom images here You can also create your own image here You can change or edit anything You can also make a video of images, i.e. you have a lot of images You have to make a video of them, a lot of people make video catalogs If they have images of the product So you can easily create that from here Image to video is written here, in this simply select images and you can make a video After this, you can easily make your own digital business card There is a template here, you don't have to do anything here, you have to write your name You have to fill out the information and your digital business card will be ready You can put your business logo on any post, put your number, phone number and email address I won't show you my phone number There is a new feature in this app, with which you can create your own one page website See, it is written here, create your website today I click on it, so here I have all the options And after that, I can complete and create my own one page website You can also earn money from this app They have a program called Refer and Earn In which if you refer a friend to their app They download it And you earn money from it They have a lot of free content available But if you want premium content Which is a very high quality content If you want that, you have to take their subscription plan Which is very cheap Their monthly plan is 699 for 700 rupees And if you buy it annually If you buy it for a year Then you will get a plan for only 2500 rupees It has more than 10 lakh downloads and it has a rating of 4.4 stars in the play store so if you want to download the app, I have given the link in the description from there you can download this app after that, the fifth most important process is posting the content content posting and in posting, three things are very important you understand this the first thing is timing at what time you are posting the content the second important thing is pattern in which pattern you are posting And the third thing is Automation How do you automatically post your content Because you can't be available on social media all the time So you have to use some software or tools With which you can automatically post on every platform If you don't have a budget to post If you want to post for free, there is a platform called Creator Studio on Facebook In which you can post Instagram and Facebook content free of cost We were posting from creator studios for a long time It's a very good platform, but there is only one problem You can't automatically post reels from it But it's a very good platform, you can do cross-posting You can upload the same product on Facebook and Instagram And you can manage Facebook and Instagram on the same panel But if your business is big or you have a lot of clients Or your business is on multiple platforms Then I will tell you to use Buffer Buffer is a social media marketing tool With which you can easily automate posting on multiple platforms And you can also automate the Instagram Reel and post it So suppose I made an Instagram image I can put it in Facebook, Pinterest, LinkedIn, Twitter I can post it on all the social media platforms In one click And we can also schedule the timing At what time our audience is active Here we can also analyze how much engagement is coming in which content So basically buffer is a complete tool with which you can manage social media There are many other tools in the market I personally like buffer because it is a very good tool Now friends, as I told you, there is a 6th process And that is to promote content Which very few people do All people expect content to grow automatically after posting it But it doesn't happen Once you have created a good library of content Means you have created a good profile of many good posts After that, it is your responsibility to promote that content in a paid way See, your content will be viral only when more than 5000 people will watch your content Only when those people will be able to test out whether that content is good enough to be shared or not Suppose you have made a very good viral video And 5000 people have not seen it Then it will not be shared in the future If you don't share, that content will never go viral So whenever you upload a content, your responsibility is to show that content to 5000 people Now the easiest way to do this is, suppose you have uploaded 10 posts In those 10 posts, one post will come out which will grow organically Means automatically it will get more views Out of 10, one post will come out which will get more views With that post, you have to do Facebook ads Facebook ads have engagement campaigns You simply open Facebook ad manager Create your own campaign As soon as you go to create a campaign It will ask you an objective You have to put engagement in that objective If you have a video, you can also put video views What will happen with this? More and more engagement will come on your content People will watch your content more But after watching your content They will also go to your profile and follow you So your overall social media marketing will be done from here So this is a paid method but it is very important Sometimes it happens that you have to spend a little money But in return, you get a lot of traffic Because your content is very worthy Now friends, at the end of this video I would like to tell you that call to action is the most important Whenever you make any content or do social media marketing Write call to action everywhere What should the user do in the end? Go to a website, contact a phone, buy a product What should be the ultimate action of the user? Mention this in every post Social media marketing is a small part of digital marketing There are many other things in digital marketing Like paid ads, WhatsApp marketing, email push marketing So social media marketing is a part of digital marketing If you want to learn digital marketing specially for online business or e-commerce Then we have a course for that Digital Marketing for Online Selling Course In this course, you can learn social media marketing specially for e-commerce So you can consider And now friends, if you are connected with Social Seller Academy Then there is a very good news for all of you We are coming very soon with our new website And this will be our e-commerce marketplace In this marketplace, there are many suppliers who are connected with us We will list them and all the traffic that comes from our YouTube channel will go directly to these suppliers So if you are interested and want to create your own online store on our website So the WhatsApp number that is written below or we put it on the screen On this WhatsApp number, WhatsApp now and put the information of your business What should be the name of your profile, what should be the name of your business Share all these things with us Whenever the website will launch, we will make your profile in it So you will get an additional benefit I hope you all liked the video If you liked the video, then like the video If you are coming to the channel for the first time, then subscribe See you in the next video