Mastering Crisis Communication: DEIB Principles for Effective Response (Full Transcript)

Speaker 1: No matter what industry or organization you are a part of, you can find yourself involved in a crisis at any time. And no matter how hard you try to avoid these situations, it's not a matter of if a crisis hits, but when. Whether it's a security breach, a global disaster, or an attack on your brand's reputation, you want to be prepared to swiftly take action, which is why every organization needs a crisis communication plan. Hey there, my name is Lauren Haggerty and I'm the Senior Director of Marketing and Community at Power to Fly. In my nearly 10 years in the marketing and community engagement world, I've led my fair share of crisis responses and I've learned tons of lessons about what to do and what not to do along the way. In this course, I'll teach you how to build a crisis communications plan with DEIB-centered principles. We'll go over establishing communication channels, crafting a crisis response, evaluating the outcome of your efforts, and more. Throughout the course, I'll be sharing stories and lessons I've learned in my personal crisis comms experience. Being a crisis communicator is hard work and involves key skills and responsibilities. I think Warren Buffett said it best, it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. That's where we come into play. While yes, crisis comms involves protecting your organization's image and reputation, it also helps you to develop critical thinking skills, problem solving, and most importantly, compassion with a DEIB-centered mindset. By the end of this course, you'll be able to identify when a crisis is worth responding to, craft an inclusive crisis response, and build a simple crisis communication plan for your organization. I can't wait to get started. See you there.