Speaker 1: Hello friends and once again welcome to WSQ Tech YouTube channel. Friends, in today's video, we are going to talk about Digital Marketing Strategy of Healthcare Industry. What is Healthcare Industry? Hospitals, doctors, whether they are private practice doctors, consultants, and clinics etc. All these come under Healthcare Industry. You must have seen the thumbnail. It is a very strange thumbnail that why is it such a difficult task? Personally, I find it very difficult. First, I will tell you the reason why I find it so difficult to do Digital Marketing on Healthcare Industry. After that, I will tell you how we can devise a good and powerful strategy if we want to do Digital Marketing for Healthcare Industry. So guys, watch this video till the end. It is a very interesting video and you will get a lot of knowledge. So guys, first of all, why do I find it so difficult? Guys, what happens is that Digital Marketing is an approach to sell something. If we talk about hospitals, clinics, or doctors, the type of service they provide, the type of care related service they provide, it becomes very difficult to sell anything in that. It is not a product. And whatever the service is, it is a very sensitive service. It is very difficult to sell that. I relate the word Digital Marketing to selling a lot. Why do I relate it to selling? Because in the end, whatever hard work you do, whatever environment you create with your product or service, its end goal is to sell. Either you have to sell your product or you have to sell your service. The service in Healthcare Industry is very strange. How can you sell that? Guys, if you understand this thing, it becomes difficult to make punchlines here. So its strategy is based on emotional background. Still, the points I have made, the points I have made, the strategy I have made, I will tell you one by one, how we can create a strong Digital Marketing strategy for Healthcare Business. Or if Healthcare Business seems like a big term to you, understand it in a small way, how we can devise a Digital Marketing strategy for hospitals or doctors. So here you can see, the goal is we should provide quality care. And indeed, that is the most important part. You can't take it like a business. Okay, you can get the business as an end result. You will get the business, but initially, don't treat it like a business at all. Your main motive is that we have to provide quality care to the patients. Think from the point of view of the patients. Okay, many times what happens is, when you go to buy a product, suppose an ex-person goes to buy a product, he is very excited, that today I will go to buy a mobile phone, he is researching about it. So you see the mental level of that person, you see the mental stage of that person, that willingness to spend his money, you see that stage a little emotionally. The second aspect is, when a person is researching about his disease, suppose he has a sensitive disease, a very complicated disease, he is researching about it, he is searching for a cure. What will happen in his mind at that time? Will he be very happy to spend money? No. So the two things are very different, which I tell you that the intent of both is very different. So when the intent of both will be very different, then the pattern of approaching both will also be very different. Again, let's tell you another very simple example. You have to convey a message to a person. Suppose there is an ex-person, you have to go and say something to him. Now he has two modes. At one time he is very happy, so the way you talk will change. The message is the same. Once he is very sad, then the way you talk will change. Right. The same case is here too. Because he is not spending money happily. He is not going to your hospital happily. So how do you see him? This is important. So I have written some points for this. So you can see the first point here. Content creation to educate. What do you have to do through articles and animated figures? You have to make such content that actually provides education. Provide value. Suppose he is looking for a cure for a disease. So first the symptoms of that disease. Then what research is going on on that disease. What is the general cure for that disease? Does he need a hospital? Or will his problem be solved by some caretaking? You have to write such informative articles. You have to write informative content. Direct selling is not possible here. Okay. What is the second point? Visual content to educate. Much information as they can find as quickly as possible. Okay. No person wants to search for any information for a long time. Even if he gets that information, he does not want to read it. So you have to deliver your information as soon as possible. You have to deliver your content. It will be in video form. So you will be able to tell him a lot of things in 2-3 minutes. You will bring it to a satisfactory level. So that he can approach you in the second step. The third point is. Create a website in such a way that it can be real-time useful for the patients. Like appointment, booking, etc. A patient-centric website. Very important point. Again, I am telling you the same thing. You don't have to sell anything here. Here you have to work by being patient-centric. You have to deliver what the patient wants. You have to deliver the information that the patient wants. You have to deliver the facilities that the patient wants. Then the marketing aspect will start later. First, you have to keep a patient-centric approach. For that, you have to make a patient-centric website. So that appointments can be made very easily from there. He can get the details of the doctors very easily from there. The doctor's phone numbers and email IDs can be easily found there. The different segments of the departments in the hospital should be made on the website. So that it is easy for him to approach. He should not find anything confusing. These are some points that define that you are keeping a patient-centric approach. This is the combination of first, second and third. You have to keep a customer-oriented approach. You have to keep a multi-channel initiative. Why is multi-channel initiative important in this field? Because you have to look at the website. You have to look at social platforms. You have to look at blogs. If you have an app, you have to look at that app too. You have to look at the content that you provide in the form of consultancy. These are multi-channel initiatives. You have to work on many different channels. There is nothing like one channel here. You put an ad on one channel and your work is done. This thing will not work here. In this, content is the real king. And that too is a very different type of content. All the marketing strategies that I have told you are related to digital marketing. You will be able to observe that the content strategy of this will be different. The next point is location-based SEO. If we come to the technical aspect, then you have to focus on location-based SEO. Because the hospitals and clinics that operate in a geographical area. Keeping that in mind, you have to do local-based SEO. So that you can have a brand positioning. Or we can say that it can be a brand awareness. So that people can know about your hospital. The sixth point is work on helping intent keywords. Plus right keyword strategy. This keyword strategy is done in a very different way. Let me tell you a keyword. Like let's assume a keyword. Cancer treatment in Jaipur. Cancer treatment hospitals in Jodhpur. Cancer treatment hospitals in Delhi. So these keywords are of a very different type. So you have to keep them in mind a little bit. And work on those keywords that are helping. Like how can we find the right cure for cancer. You should have answers to these types of long-tail keywords. After that, you can project your hospital. Are you able to understand what I am saying? That is, what should be your first approach? That your patient in front of you. You are in the stage of solving his problem. Or you can make him believe that we can solve your problem. Then only you can do the real market. In hospital industry or in healthcare industry. Then the seventh point is patient reviews. This is very important. These reviews are very important for every business. Here patient review is very important. Then eighth is personalized email marketing. Every patient has an individual requirement. There is an individual problem. So you have to tackle it with personalized email. You can't make a general email here. There is no product for which you can fire 50 people at once. This is not a possibility. Every individual has a different problem. It has a different type of solution. There is a different way to approach it. That's why I have written here. You will approach personalized email marketing. So friends these were some eight points. Which can basically be your digital marketing strategy. For healthcare industry. But still I will say that the healthcare industry. 60% of its digital marketing is done with content. Ads etc. is a different thing. But if your content is strong. Then only ads will work. Right. So I do this friends. You must have liked this video. You must have understood. How you can formulate a digital marketing strategy. For the healthcare industry. So friends if you haven't subscribed to our channel yet. Then please subscribe to our channel. And don't forget to press the bell icon. So that all the videos we upload. You keep getting their notifications. By the way guys. We upload two videos per day. One video in the morning at 9 am. And the other video in the evening at 7.30 pm. 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