Speaker 1: Our inboxes are overflowing with offers, promotions, and so many email newsletters. In fact, the average American worker sends and receives 126 emails per day. Yeah, per day. So as a creator, your job is to write an email that's both enjoyable for your readers to read and encourages them to stick around and eventually convert. So how do you do that? Angel Marie here from ConvertKit to teach you the copywriting best practices for engaging email newsletters. Let's get started. Before you start writing your next newsletter, it's important to know what goes into a well-written email. More specifically, there are five core elements that every successful email needs. Number one, the subject line. Your subject line is gonna be the very first thing that your subscriber sees. So make sure your subject line is honest yet intriguing. Number two, the preview text. The preview text is the small snippet that appears right after the subject line, and it's one of the most overlooked aspects of email copywriting. So make sure your preview text stands out. Number three, body copy. Email newsletters between 75 to 125 words are said to receive the highest response rate, but we recommend that you experiment. Use your body copy to tell a story, educate, or share behind the scenes. Number four, a call to action. Your CTA, or a call to action, will tell your readers what you want them to do after reading your email. The more clear your CTA is, the more likely you're gonna be able to boost those conversions. And number five, your email signature. What you choose as your email signature is entirely up to you as an email content creator. And no matter what you choose, you can make it work for you by assessing your brand personality. Now, let's go ahead and run through the nine email copywriting best practices for those engaging email newsletters. Make sure that you write with a distinct and memorable brand voice. Understand the basics of conversion copywriting. Make your writing relevant, yet personal. Make sure that you use you to keep your writing personal. Focus on the benefits before the features. Tell a story. Use sales psychology. And don't forget to edit that email newsletter of yours. All right, you now know the five core elements that every successful email needs. You understand the nine email copywriting best practices to implement in your newsletter. Now it's time to put it all into action. So let's go ahead and transition into a quick demo of ConvertKit, showing you how to create your very own email newsletter. Step one in the newsletter creation process is to first decide how you want to gather emails onto your newsletter. So let's begin by building a landing page to accomplish this. Choose the newsletter category option on the left-hand side to get access to landing page templates specifically built for promoting a newsletter. From there, choose the template you'd like to use. Next, you'll customize your landing page. Name your landing page at the top left. Give it a really strong headline, a subtitle, a high quality image, and add additional content pieces to make your landing page stand out even more. You can even add newsletter feeds to show off your best content by visually showing viewers the previous newsletters you sent out. Feel free to customize the order, display, and the text color too. To enable your newsletter feed to appear on your landing page as we just did here, all you're gonna do is click into the broadcast page in your account. Then from the sidebar, click the toggle next to enable on public feeds. When you're done creating your newsletter landing page, click save and publish, and then head to share so you can begin sharing your landing page to attract subscribers to your newsletter. Now comes the time to actually send out your newsletter to those newfound subscribers. First, you'll want to create a newsletter template. Head to the dropdown menu in the upper right corner and click email templates. Then click new email template. From here, choose the template that you prefer to use on a consistent basis. Next, you'll start customizing what you want this template to look like. In this case, we'll give our template a name, a headline, which is the name of our newsletter, a subtitle, a branded background color, link color, and button color as well. When you're done customizing your template, click save. Then head to the broadcast tab and click on new broadcast to send out your newsletter. From here, choose who you want to receive this newsletter. Will it go out to all of your subscribers or maybe you'd like to filter it down to a specific group. When you're done specifying, click next. From here, choose the newsletter template you just created. Then start writing your email. Give it a subject line. Write the content that you'd like to go inside of this email. And you can even use that familiar plus button to add more creative components to your newsletter too. When you're done writing your email, click save, next step. And then you can send your newsletter immediately to your subscribers or schedule it to be immediately sent for you on a specific day, time, and minute. And that's how you can easily create and send your beautiful newsletter right in ConvertKit. And that is it. You now know how to create an email newsletter of your very own. If you'd like to check it out for yourself, just head to the link right down below to try it out for free. Thanks for watching and keep creating. Thanks for watching and keep creating.