Speaker 1: Hey guys, I'm Pete Richardson, part of the education team here at Splash. Now I talked a little bit last time about the actual event page creation and the seven principles of design and how it relates to it. But realistically, when you're thinking about an event, there are so many other digital touch points that event marketers are forgetting about. On average, you're talking about 25 or even more. And when you're thinking about all those things, it can be really frustrating and almost intimidating, right? So what we did for you today is wrap up all those touch points into three digestible buckets. The first one I want to talk to you guys about is digital engagement. Now a lot of people can nail that first invitation email that gets people to their actual event page itself. But there's a lot of other emails people are forgetting about. One in particular is the confirmation email. The confirmation message gives you an opportunity to engage with your audience and let your brand voice shine. But there's other emails like your reminder email, or maybe it's an email that gets people excited about the specific speaker that you're going to have at your event. And then after the event concludes, there's a thank you email. Thank you for attending. Or maybe there's a link out to promote a future event. Hey, you had great time at our first one. Can't wait to see you at the next one. When thinking about emails, you could also convert your event page to a post event stage. Now that post event stage could include on it a beautiful thank you message for attending. It can include a photo gallery of the event's proceedings, and also maybe an opportunity to showcase a recorded video and some presentation content. Another form of digital engagement would be surveys. Now we always want to know how our event is performing, right? We have internal data for that, but we want to access the opinions of our attendees. So by following up with an effective survey, that will allow you to track the data to improve your next event. The second group of touch points that people tend to leave off the table is something that we call social promotion. Now social promotion has a couple different items involved in it. It could be the actual thumbnail for your event itself. At Splash, we call that the event card. So the event card populates when you share that URL out to social media, or you text that URL out to a friend. It's literally the image that populates to complement the link itself. So you want to make sure that's on brand. But that social promotion doesn't stop there. It could also include, maybe you're doing a 30 second promo story on your Instagram account, or maybe you're linking out to an interview or a live stream with a speaker that's going to be at the event to keep people excited. When creating your social promos, it's best to consider which format is most effective for that channel. Another set of touch points would be the onsite experience. Now let's run you through an example here. Let's say I'm an attendee. I'm going to be attending your event. The first thing I'm going to do is I'm going to walk in that door and I'm going to come to your check-in app. Well, I hope that that check-in app is going to be branded for the event and it's going to be really easy to fill out. Now after you check in, usually you get printed a badge. Now this badge doesn't have to be as simple as a, hi, my name is whomever. We could have an opportunity to brand this, to make this experience really cohesive. As the event continues, you could even utilize an app, like let's say a guest app. And maybe this guest app allows people to subscribe to certain sessions that they want to attend, chat with others, or even give live feedback. Wouldn't it be great if that was also branded too? We went over a lot of touch points today, but there are a ton more out there that you need to consider. So for that reason, we've compiled a checklist that you can download below. With that, that's it for this week. Thank you for joining us on Run of Show. We'll catch you next time. If you like this episode, make sure you subscribe and check out future episodes of Run of Show.