Speaker 1: My favorite keyword research strategy. Want to know how I find keywords that bring me tons of traffic? It's maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in your content is essential. And according to Ubersuggest, 89% of the keywords get only 10 monthly searches or fewer. And according to Ahrefs, only 0.16% of the most popular keywords are responsible for 60% of all searches. What does that tell you? If you want your keywords to actually show up in your audience searches, you have to choose them extremely carefully. SEO is not a strategy where you can guess and hope for the best. Want me to tell you my favorite keyword strategy? Well, let's dive right in. Step one, keyword discovery. This can be the most difficult part about the process, but you need to get it right. I see a lot of beginners make mistakes in this phase. Maybe they'll choose really broad targeted words or obscure phrases that no one is searching for. That's why I love using keyword research tools like Ubersuggest or even Answer the Public. So once you head over to Ubersuggest, all you have to do is input a phrase and click search. You'll get a detailed breakdown that includes search volume, which is the number of searches per month, SEO difficulty, estimated competition for organic search, paid difficulty, estimated competition for paid search, cost per click, the average cost per click for a Google ad, typically the higher that number, meaning more it's likely to convert from a visitor and a customer. But the best part, scroll down and you'll see plenty of variations of the keyword phrase you search for. If you're on a tighter budget, optimize a low competition, low cost per click option that still gets you good results. Or choose a few different ones and A-B test them to see what kind of results you're getting by running some Google paid ad campaign. And then from there, use the five keyword idea variables to expand your search. See in the Ubersuggest search results page, you'll see suggestions, related, questions, prepositions, and comparisons. These are all tabs that you can click on to get even more keyword ideas. Step two, analyzing and choosing the best keywords. Ready to narrow down your results from step one? I like going with no more than a hundred keywords for this part of the process. Eliminate the obvious ones that you don't want to use. Ubersuggest can help you see what pages rank for for the keyword that you want to use. Plus, how many backlinks those pages have and how many shares they have on Facebook and Pinterest and Reddit. Poke around the most successful websites for the keywords you want to rank for and start brainstorming content ideas based off that. You can also narrow down your target keywords with Moz. If you have a pro membership or if you just have one keyword project to complete, you can always start a 30-day free trial. You can use their keyword difficulty and SERP analysis tool as well. Moz's tool shows you the percentage of difficulty for each keyword. The top 10 sites ranked for each keyword plus their domain authority and the number of root domains linked to it. Step three, make final choices. The last crucial step, there are four critical components for making your final choices. But first, keep a spreadsheet throughout the process and make sure you're recording every single piece of data that you want to utilize later on. Once you have your spreadsheet organized, make the following consideration. If your website is commercial, go with keywords that have commercial intent, such as, I want to buy a cheap laptop, or I want to buy X. If you want your website to be more informational, think blogging. Use keywords that offer advice and education that answers people's questions. Find keywords that offer the sweet spot of high search volume plus low difficulty and minimal competition. Use keywords with high search volume with competitors that have lower domain authority and background. Is your website already on page one, but not in the top five spots? If the keyword has good search volume, focus on getting those specific keywords and phrases to move up because that's where you're going to get the biggest bang for the buck. This might seem like a ton of information, but making that final decision isn't the most difficult. If you've done the research and compiled the data, the hard part's already basically done. Plus, if you have some informational keywords left over, you can always use them for other content topic ideas. If you have more questions about how to conduct better keyword research, check out the training courses I've created, such as SEO Unlocked. You can find these all at neilpatel.com slash training. And all you just do is go to the neilpatel.com website, put in that URL, or just click on training in the navigation. I want you to put these keywords in practice so that you can have high rankings, not just for your blog post pages, but all the web pages and start driving traffic and sales in no time. Again, the key is to use keywords in your content, from blog posts to web pages. If you don't integrate them in within your content, whether it's your title tags, your meta tags, or just within your text or your headings, you're not going to do well. If you want my team to just do all this for you, check out my ad agency, NP Digital, where we won performance marketing agency of the year, and we just won best SEO campaign of the year. If you have any questions and just want to do this yourself, leave a comment below. I'm here to help. If you liked the video, share it, tell people about it. Thank you for watching.