Speaker 1: Hey y'all, it's Jay here. So I'm making this video to talk to you guys today about long form and short form content. If you have never heard of those two terms, I'm gonna break it down for you right now. So typically your long form content would be content that is pretty much over a minute and a half, two minutes, five minutes, 10 minutes, 30 minutes, maybe over an hour. That's your long form. Your short form would be anything pretty much under a minute and a half, typically under a minute. Those would be your shorts on YouTube. Those would be your reels on Instagram. And those would even be your reels on Facebook. You can do, of course, both types of content when it comes to TikTok. But of course, depending on how long your video is determines on which one it is as far as either long or short, okay? So a lot of times people, they don't understand the difference of the two or that they need to be able to really do both. And the reason why, in my opinion, why it's beneficial for you guys to do both types of content is because you got your audience that will sit and listen to a podcast type content. People who listen to podcasts in general, people who read audio books. Typically that would be me. I would say I'm absolutely a long form person. I have no problem listening to an eight hour audio book on YouTube or listening to an hour long podcast on Spotify just so that way I can get the knowledge or the tips that I might need to get in that particular time, right? Short form, I can mess with it. But for me, I typically like to go ahead and catch my short form only when I'm just trying to ingest particular certain types of content. And that would be an edited clip of something, right? For me being, I'm a videographer and a photographer, I like to look at the finished results of things. So if there's an event that has taken place and you are recording and you show what you posted as far as the finished product, I would watch that, right? I'm not a person who really sits and just watches a bunch of memes all the time. That just is what it is. But I get them sent so I will watch them so that way I am in the know for some things. But for the most part, long form is my shit. So for you guys and what I do is I will do both but in one video, right? And the way that I do that is I will record myself like I was speaking to you guys right now. Like this particular video is gonna be long form. But when I post it on Instagram, you're gonna get the short form of it, okay? And that helps me to be able to one, save time and two, to be able to really reach both type of audiences that I have. Those that wanna sit and watch something that is longer than five minutes and others that just wanna watch something that's less than 30 seconds, okay? That way I'm not losing either or, okay? I'm actually attracting both particular types of audience while still sharing the same type of content. So this is where it is vital to understand both. And now also keep in mind, when it comes to certain types of content and as far as long form, if you are working on monetizing, something as simple as monetization, it will require you to have for one, both, obviously, and for two, it's gonna require you to be able to monetize even quicker. When you have long form type of content, people who are sitting there for that whole hour long video, it's gonna help your views go up. It's gonna help your watch time go up, especially if you're thinking about like YouTube, that watch time needs to be high to be able to really monetize off of that particular type of content, especially if it's, of course, it's your own content, you're not using other people's music, blah, blah, blah, whatever, okay? So for this one, what I like to say is get into the habit of recording. If you're doing like a content video of something that you're doing and let's say you're a makeup artist, okay? And you're recording yourself doing somebody's makeup, all right, and it takes you an hour, two hours, you can record that whole time, right? You can even record while you're having conversations with this said person because again, as I always say, when you're recording everything, you can also post everything, okay? And now, of course, I'll break that down in another video and I have before, but I'll go over that right quick with you guys. When it comes to something like that, the long form has many parts to it. You got your behind the scenes parts, you got your funny parts because typically, when you're engaged with other people, you're gonna have parts in there where somebody says something really funny and you catch it, okay? You don't have to always just have your camera just when somebody starts talking, start rolling tape. Like, nah, you need to get a place to where if you're doing something that is intentional and you're already working with this person and they already said, yeah, we can record and you end up doing something that's pretty funny, you can actually take a clip of that and put any type of caption with it and post it and people will be like, oh, that was pretty funny. Now you got your funny clip, okay? And you can post that. Then you can use that same video and you can cut it up to get, of course, the beginning, show the before, and then the after and do that within 30 seconds and that's your short form, okay? You can put that in the music, you can put that with the trending audio, you can put that with maybe a little, an actual phrase that might be popular going on at that time or create your own phrase. You can be like, hey, my client came to me thinking that she looked like such and such, but now I made her look like Halle Berry. Something like that. Something like that, something that people really can get hip to and can understand and really relate to, right? So it's not anything that's really supposed to be very difficult. You just have to be able to understand your audience, understand what it is that you're trying to do, and understand what exactly the message that you want people to get when they see your content. Because, of course, if you just go out and just copy somebody else's content, copy somebody else's idea, and it got nothing to do with what you putting out, people gonna be like, what are they doing? I don't understand why they have this particular content and that's not what they normally talk about. So you have to really be intentional and think about those types of things. So that's my tip when it comes to the long and the short form. Again, get into the habit of just doing both. Have one video, cut it up, post a long form on YouTube, post, you could even post a long form on Facebook. Then you have another video that's shorter and just basically it's more to the point. You post that on your reels, on all social networks. You'll be surprised on who and what it does for your algorithm and as well as for your growth. Thank you so much for watching this video. I'll catch you guys on the next one, all right?