Mastering Media Pitches: A Guide to Securing Coverage for Your Business (Full Transcript)

Speaker 1: If you're trying to secure media coverage for your business there are several types of pitches you can use when contacting journalists. We've broken these types of pitches down based on the type of stories, announcements or insight you're looking to break. Guest article pitch. Also known as a guest post this pitch is used when you're looking to get a guest article posted in a specific publication. Guest article pitches usually center around topics that your company or its executives have expertise in and can be key to showing your thought leadership qualities. Quick tip when pitching for a guest article make sure you only pitch to outlets that accept guest article submissions and that you only pitch to an editor rather than a journalist. Pitching these to outlets that don't accept them is a sure-fire way to ruffle feathers. Actionable insights pitch. Use this when pitching actionable insights and practical insights which are based on your own expertise and experience. For example if you work in podcast marketing you could offer a small nugget of information about how to successfully promote your podcast. Breaking news hook pitch. This is used to jump on a breaking news story that's relevant to you or your business by pitching to offer expert opinion and insight. So for example if you're a cybersecurity startup and a major ransomware hack shuts down a global business you can use this to your advantage. Sector overview pitch. Use when pitching to provide an overview or analysis of something that's happening at a high level in your industry. So if you're a crypto startup and you see a shift emerging in this industry use this opportunity to provide your own insight. How X will help Y pitch. Use this when pitching a story, advice or insight that provides a solution to a known problem. So for example how can a shift to remote work help employee retention. Product review pitch. This one's nice and simple. It's used when you're pitching your product to professionals to review. So say your new tuna flavor toothpaste for cats is ready to hit the shelves why not send it out to some journalists at pet publications to try out. If you're starting out in the world of PR and looking to find out more about how to write a winning pitch check out our guide on how to pitch to journalists using the link below in the description of this video. Likewise if you're ready to jump in two feet first into growing your company digitally book a complimentary PR assessment with a consultant today to discover your growth capabilities with Publiscience.