Speaker 1: How my mind thinks about this, and then you can work with me here. But I just want to be really simple on what's going on. So if you look at when someone's buying traffic, you have the whole internet, and that's got traffic all over the world. All over the world. So here's a globe with all these different cities and states, and I'm not an artist. So we know that we're looking for a certain person when we're out in the marketplace, and the way we buy traffic is, we talked about this, first who are we talking to? Who are we looking for? Then we've got to figure out where they are on the internet, and once we can identify where they're hanging out, now we've got to grab their attention. We've got to start to create some ads, and then buy traffic. So we create ads. So here's an ad. So maybe it's a video with a click here. So what we're doing here is, we're creating all different kinds of ads, because this is the ad. This is the ultimately attracting. We're attracting somebody. When we talk about the AISTP, Amazon is selling toilet paper, AISTP, we're attracting people with this. We're trying to create a pattern interruption. We're trying to get somebody to say, whoa, what is that? We're trying to create some curiosity. So somebody clicks. We get somebody to click. Now we're sending them to a destination of our choice, our landing page. In this scenario, this could be a number of things. It could be a content page. It could be a lead form. It could be just an interstitial page, a video page. You could send them to, you're subscribing to YouTube, which is where we are right now. So maybe you're here from us getting you to subscribe to my channel by buying an ad. You then clicking, doing something, maybe you took a survey, and at the end of it, the goal was to try to get you to subscribe to my YouTube channel. So if you went through that, then awesome. I'm happy you're here. But that's the concept. It could be a simple subscribe to my YouTube channel, a little teaser here, click, and then go right to my YouTube channel. So in that scenario, that would be to YouTube. So this is the destination URL. So in this scenario, we could be sending somebody to a landing page, which we own to capture data, or we could be sending them to YouTube to get them to subscribe, right? They could send them to my podcast, again, to subscribe. I only own this page right here, right? An affiliate, right? Somebody who's an affiliate can send something to a third party landing page, right? Third party. If I own an offer, I can give it to somebody to drive traffic to my page, and then I pay them on some sort of commission, okay? So that's what we're going to look at today is buying media for ourselves, whether it's going to a third party landing page or our own owned and operated landing page, right? It doesn't really matter how we're evaluating it. It's all relatively the same thing, okay? Here is how we're going to do it. So let's go over to this spreadsheet here and take a look. So pretend like we're running a bunch of different offers here, right? And we're looking at clicks, right? So here's the total clicks. So we're seeing a home improvement offer, a dental insurance offer, solar energy for homes, beginner day trading, online legal services, Medicare, supplemental insurance, right? It doesn't really matter. What I'm trying to teach you guys here, it doesn't matter what you're promoting. I'm trying to teach you something that is evergreen, okay? Everybody know what evergreen means? Raise your hand. Yeah. Okay? It lasts forever, right? I don't want to teach you something that you're going to learn for the next year and then it's not relevant. I want to teach you something that you can use no matter where you are on the internet, where you're buying media, and it's the concept, the high level frameworks, the strategy behind all of this that allows you to learn something that will last forever. And now it's like, what do they say? Give a man a fish, he eats for the day. Show a man how to fish, he eats for a lifetime. Terrible delivery. Terrible delivery. But hey, you guys, I'm authentic. I am who I am, right? You can tell that this isn't scripted. It's just me talking to you guys. But yeah, that's exactly right. So right, it's teach a woman how to fish and she'll eat for a lifetime. So that's what we're doing here. We're teaching you how to fish. We're teaching you how to find the fish so that you don't need me. You don't need anybody. You're not dependent on anybody but yourself. So when you understand this stuff, boom, you're money, right? So I'll walk you through this a little bit. So PubClicks here, right here is the spend that we have for getting those clicks, right? So we're talking about the clicks here, right? So here's the click, right? When somebody goes, right? So internet and traffic. So let's say Facebook, Google, websites, right? They're all gonna get you traffic. You're getting your ad in front of that traffic, that person that you're looking for. And we're looking for a click. That is our goal. Our click right here. We're paying on a click basis, right? So 18,240 clicks, right? And we're paying $307.65. So paying a pub for impression, right? Well, what does that mean? So when you're paying for a click here to us, it's an impression. To the person that you're getting the traffic from, you're paying on a CPC, right? But from here, we're looking at it on an impression. So I like to look at revenue per impression, RPI, right? What are we paying to the partner right now? It's two cents, right? So we're paying two cents a click at 18,240 clicks. We're paying $307. And here is something that we look at, which is click discrepancy. I won't go into too much detail here, but ultimately, what is the partner showing on how many clicks they got us versus what is my system showing me of what we received on our pages here, right? So discrepancies are big, but it's not really important for this. So let's just get rid of the noise. All right, we're closing this down. And I black things out just because it's noise for you guys. A lot of stuff here is not relevant. I want to keep it super simple to show you guys how to do this. So on this 18,244 clicks, we generated $3,193.19, right? So the net revenue here is $3,193 minus the $307 that we paid to get those clicks to equal $2,885.54. Woohoo. Baby, right? You're psyched. You're killing it, right? The pub CPC here of what we have, this is what we pay the pub in their system. This is on our cost per impression, right? So we're looking at revenue per impression. The CPC is really our cost per impression, right? They equal the same thing. It's the same thing here, right? Let's get some other colors here. So same thing, right? So the CPC is just what you're paying out to the partners. But when we're evaluating traffic, we need to know what is our cost to get that impression, to get that person from wherever they are on the internet over to one of our pages. That's our goal. Our goal is to get people off of other platforms into our world, right? That's why we want to capture data, right? So on a landing page, we could have some lead forms, right? So like a lead form, you know, name, email, maybe you need phone, whatever that is, right? Why is someone going to give you that? Well, you got to give them something that is interesting, right? That's why you either may have something on there that you're giving away for free that is of value to the person and you're trading them their information for your free 10 secrets on how to consolidate that, right? Whatever that secret is, whatever that value is that you're doing, right? And we could talk about that. We've done it before, lead magnets, whatever, right? Another way to do it is we can do it driving them to a survey, right? And here, we have our headline that's curious-based and our start page because we're driving people somewhere and we don't want to just ask them to give us their information right away. We just, you know, you want to talk to them. You want to understand them. You want to try to give them something of value in a different way so you create some curiosity. The beauty of like surveys, quizzes, right, the same thing, quiz, is that you're allowing somebody to come in and learn something about themselves. You're getting them curious about whatever it is, right? So it's, you know, what type of home is right for you? Five mistakes people make when they're consolidating their debt, you know, things like that, right? And that's interesting, right? There's four types of parents. Which one are you? You know, I'm learning something about myself, right? And you're making that promise. You're going to tell them at the end. So then you get people to answer all these questions that are really awesome at the end. And then to give them the results, you make them give you something in return, right? You're giving them something of value so then they can give you their name and email.