Speaker 1: You see personal brand statements all the time. They're everywhere, on websites, social media bios, and even graphics. And it's likely that you have one for yourself. But yours might need to be reworked. Now, don't be insulted. Just keep watching and let me explain. Welcome to Branding Bytes. I'm Claire Bond, a personal brand strategist and the CEO and co-founder of Claire Bond Group. I have been helping people strategize and create their best personal brand for over 10 years. And I wanna help you leverage your personal brand to develop the authority, influence, and trust you need to exceed your business goals. So please do me a quick favor and subscribe or follow as it really helps me keep this video series going. In this video, I'm going to be giving some personal brand statement examples and tips so you can create your own. With the rise in work from home jobs and the congestion in the digital market as a whole, it's now more important than ever to not only create your personal brand, but to stand out as well. So what is a personal brand statement? Well, to keep it short and simple, it's a quick introduction. So you're at a networking event and someone introduces themselves to you. What they say when they shake their hand is their own personal brand statement. Sounds simple enough, right? But it takes serious consideration to come up with one. You need to narrow down what it is about your business and your brand that makes you stand out from your competition. Now, I've distilled it down. There are three aspects to address in your statement, your action, your target client, and your solution. Now, your action portion isn't going to address what you actually do in detail. Keep it vague. You can use superficial phrases such as I help, I build, I create, or I turn. Pinpoint the verb that encapsulates what you do. Once you've found the perfect verb, start thinking about your ideal client and their problem. Unless you have a good handle on your target audience, you don't need to be specific about your target audience. You can simply refer to them as customers, CEOs, or entrepreneurs. Now, onto the solution aspect of your personal statement. This is your selling point. What do you do that no one else offers? Drive your point home at the end of your statement. It should make your ideal client feel something. In order to do that, make sure that your solution addresses a problem while simultaneously providing a solution. Now, let's look at some good and some not so good personal brand statements. Let's start with the bad. I have a tech startup. And? This doesn't tell anyone about your personal brand. No one wants to dig in and get any more information. They're like, boring, next. Number two, I'm a real estate agent who helps people buy and sell homes in Santa Monica. This is so broad. There are tons of real estate agents in Santa Monica. What makes you different? What types of homes do you sell? What aspects do you actually specialize in? So, a lot of ways that you can niche down there. Now, here are some awesome personal brand statements. Helping entrepreneurs and executives build compelling personal brands to increase business opportunities, visibility, and credibility. No, this is my personal brand statement. But you thought I would leave that one out? Not trying to toot my own horn, but hey, I'm a personal brand strategist and I know what it takes to get my ideal client's attention. So, there are plenty of ways that you can use my formula to create your personal brand statement. Just make sure to address these fundamental sections. What do you do that no one else does? Number two, who is your ideal client? And number three, what problems are you helping them solve? If you want to learn more critical tips, just click the link in the description to go directly to my blog where I go into further detail. Please don't forget to punch that little subscribe button so that you'll know the next time I post my next Branding Bytes. And I will see you next time. Bye.