Speaker 1: Hey guys welcome back it's your girl KT and I'm back with another business talk video. As you guys know business talk 101 are a series of sit down videos where I come to you guys live and direct to talk about public relations, social media marketing, marketing, and anything under the sun that I feel that can help your brand and business be taken to a different level. But first if you're new to this channel hi my name is KT and I'm now your new favorite publicist that comes to this channel three times a week to talk about business, career, and a sprinkle of lifestyle from here to there. So today's video is actually discussing the power of public relations and how it even goes further than what we expect. Did you know that utilizing public relations can also help you attract new people to your company and business that want to work for you? Believe it or not the power of public relations could do just that and I am going to tell you exactly how to utilize that in your business while utilizing public relations. So that is today's video and I'm going to keep it short and sweet and we're going to get right on into the video. As you guys know public relations is all about your reputation and who your brand and business is and why people should buy into it. So why not utilize public relations to help you with attracting new vibrant employees to your business. So if you're not a solopreneur this isn't really for you but if you're trying to build and attract new people to come and bring great ideas to your team you can always utilize public relations to do that. So here are some of the steps with I would take if I was looking for someone and wanted to use PR to do so. So first building a relationship with the media people so they can enhance your company's value in real time. As you guys know I always state public relations is always built around with relationships towards the media. So if you have great relationships with your media and journalist people they will in turn help put more emphasis on your business and be able to position you as a great and reputable company that people would like to work in. Tip number two is develop and create content surrounding the values and morals of the company. People that are looking for a great opportunity such as a new job really want to know what the company stands for and what the brand is backing at the end of the day. So to make it easier for you utilizing PR to position your content to talk about what the company is all about what's the morals what's the values and what do the company really feel about certain things that goes on. In today's society helps make you a trend a more attractive brand and business for people to want to come and work The third tip is to actually highlight what your employees are doing in real time. Utilizing social media is something that all publicists do because it's a great way to help you out with your reputation. But if people want to know what it's like working for you why not hear from the people who actually work for you. Highlighting success stories of testimonials all things of that nature helps make a more informed decision for potential job lookers because now they're understanding what a day looks like in that profession what that company really truly targets and then also if they're looking for diversity by showcasing your employees if you have somewhere that is a diverse place you can utilize that through your content. The fourth tip I have today is leverage social media. People really don't understand how social media really crafts your reputation and utilizing this for your company to help attract new job seekers is all what you need to do. Always try to make content surrounding if you're looking for new people to talk about new projects that you're having going back to the employee pieces making sure you're putting those testimonials and also let's hear from the CEO or the president of the company so people can know and feel more related once they go to interviews with your company because now they can say hey I know so much information about this company I really want to work for this company and business and this is what I remember foreseeing from the content. So always make sure you leverage social media to help with those hard to reach conversations and to make sure your job seekers are set up greatly to understand what's going on at all. The final tip I have for you guys about how to utilize PR to help attract new job seekers to your company is leverage your relationship with other organizations. People love to see when other businesses partner up with other businesses who are like-minded and what they know about. This shows that you're not afraid to partner that you are a position in a place that you want the partnership and they also show that you really want to enhance the industry or field that you're in because you are willing to work out with your competitors and see how both of you guys can come together to solve a problem or to further awareness about a certain situation. Job seekers love to see that you're out and about creating these relationships because it helps them think about longevity within the company and understanding what it takes to be a part of the team. Alright guys that is all the tips and tricks I have for you about how to utilize public relations to attract new job seekers and to boost up your reputation for your business or brand. As always if you guys have any questions about public relations or social media strategy you can email me at info at kgtcommunications.com or go ahead and book a consultation with us at www.kgtcommunications.com forward slash contact us and as always do not forget to like comment subscribe and hit the notification bell so you won't miss any videos that I upload that's going to help take your business or brand to the next level and don't forget to share this with one of your work or business besties that you feel will benefit from this information. As always again thank you for staying tuned and I will see you guys in the next video. Bye y'all.