Speaker 1: Hey guys, I am back with a new video how to go about with your brand in 2024. I remember doing another video like this back in 2023 but it's a new year and you know social media is always changing the algorithms and what goes viral so I'm glad to be back with another video. If you guys don't mind make sure to like and subscribe. I don't want you guys to miss out on any future videos that I make that has great gems for your business so let's get into it. In this video I will be going over tips, tricks, and strategies and three major things that you guys should know to get your brand viral or just to grow your social media page in 2024. The number one thing that I do want to get on is trend hacking. If y'all haven't heard this yet it's pretty much a small concept of seeing a trend and kind of hopping on it but in your own way. This year alone I've gone viral three times on all my platforms. I've gone viral on all my platforms. I've gone viral on all my platforms. I've gone viral on all my platforms. I've gone viral on all my platforms. I've already my business page, my main page, and my TikTok account for my brand and just my personal content. How does this help you? This helps you grow an audience which of course audiences are great especially when you have things dropping for your business. It's going to help you come in with more sales, more customers, more support from all around people globally. I'm going to show you guys an example of how I went viral by trend hacking right here. You guys can see right here. It was a video where I did you know a manufacturer scammed me and I showed everybody my finished result of my mock-up and it went viral over 400,000 views. That's crazy. How many of you guys are watching this right now and you're probably thinking damn how good would 400,000 views do me and over 10,000 followers? That would do your business very well. How did I do this? I literally seen a trend and when you see a trend sometimes on social media it could be a trend where your outfit is going to be a trend. It could be a trend where you're going to be a trend. It could be a trend for your clothing. It could be a trend where you post your concert. Like there's so many different trends that you guys could hop on to help build a platform and people kind of sleep on that. People constantly make content around just trying to sell people and sell their brand and hey new hoodies coming out this weekend, this day, buy this, buy that, my new stuff is coming out. No, you guys have to understand a lot of people love more authentic content. A lot of people like you know interactive, fun, cute, maybe even humorous content for them to want to follow you and keep up with your journey. If you're constantly just putting out things about oh I'm just updating you guys on my brand in the terms of you're only posting things okay here's a new drop coming out this day. You're only trying to sell people and you've never posted any type of personalized content then you're kind of making a mistake and what if you're wondering why nobody is following you or shopping with you because maybe your product isn't that good but hey let's say that you add a little bit of your personality in there and show a little bit behind the scenes of you. Packaging your order and you might get some new followers. Just by me doing this one video helped my business go viral just by trend hacking. So I want you guys to keep that in mind when you guys are on TikTok you guys might see a little trend around zodiac signs. By the way, Taurus are the best. And you might see a trend around when you crash your car and then you got a new one or you might see a trend around glowing up or if you're a girl and you dress like a tomboy and you dress super girly there might be a trend where there is currently a trend where you're not wearing a tie. It's like oh she knows how to switch it up. Those trends is things that if I see it I will do it because whether it's for my clothing brand whether it's for my business whether it's for anything that I'm doing it will still help me bring in followers and you'd rather have a hundred thousand followers than zero followers because with 100,000 followers you at least have some people that you can market to and get them to probably purchase your company products. Also guys I do make content showing people behind the scenes which just helped my business grow. I made a TikTok video showing showing people how to get content and I'll put it right here. I just put a little screenshot right here. I put a little video up on how I get content for my brand. Not only does this help strangers that have clothing brands, but it also promotes my current product that I just released, which is super fire. I'll put a picture right here and if you tell me this jacket isn't fire, then you're lying to yourself. This jacket right here is one of the best products I've ever made in my entire life and I love it so much. So if you guys want one, go ahead and click the link in the description. My Kingsplay apparel shop and get you guys a jacket. We're almost sold out. So I want you guys to make sure that you guys are in your KP merch. So make sure you guys go ahead and support the brand. Moral is make sure that you guys are not limiting yourself on social media. A lot of you guys are just strictly limiting yourself to just brand content of just a product. You're not really showing much else. You're not really getting on trends. You're not really looking for ways to blow yourself up. So if you want to go viral, make sure you're trend hacking. That is a big key, especially for clothing. Brand owners or any business owner out there and people love before and after stuff. So look, imagine you show a picture of a really ugly mockup and then you show a picture of a really fire product. It's going to go viral. And not only can you do it once, you can also do it two times. I've made the video twice. The first time it got like maybe 30 K views. I don't even remember. But then the second time I did it, it literally got over 400,000 views and helped me gain so much followers and potential customers that I suggest you guys do the same thing as well. All right, y'all. I don't know if y'all ready for the second one, but this might wake up a lot of people. A lot of people watching this because y'all don't realize another way to go viral with your brands or your personal page is literally Instagram reels. A lot of you guys are sleeping on reels. You're just posting pictures. Stop posting pictures. Get into the habit of posting reels and quality reels. Get into the habit of getting great videos and posting lifestyle reels, business reels. There's so many reels that you can post to go viral with. It's crazy. With my brand. I have a reel that did over 800,000 views. It did numbers. It did. It did some real big numbers y'all. And I'm just so happy because I'm a genius. Like I really am the marketing go. A lot of people doubt me. A lot of people don't know, but if y'all been following me for a while now, y'all know I've been going viral on social media since 2019. Like been going viral. So when it comes to social media, I know my shit. Nonetheless, Instagram reels is where it's at. This one reel that I did with my clothing brand that I just showed you guys. It did over 8,000 followers. I have a client right in my mentorship who made a reel when he first started his company and his reel did over 600,000 views and he gained up to over 14,000 followers. A lot of you guys are probably struggling on how to get over a thousand followers, how to get over 10,000 followers, but you're not utilizing what is there for you. Right now. TikTok is one of the biggest platforms. And what is TikTok video content? Now it has pictures, but it's always video content of entertainment. Entertainment is a huge thing. Instagram created reels and now if they just create something new, you're going to want to use their new futures because that's what they're going to be pushing out. I also just posted a reel the other day of my journey from when I was working at kids Foot Locker to now me being a self-made millionaire from my clothing brand right here. I got over 4 million views and I gained over 20,000 followers. Y'all don't understand how y'all have some really good content tucked in y'all gallery. You have some really good ideas, you have some really good products, but you're just sitting on it and you're not making video content. You're not posting. You're just watching other people. If you want to get on the other side of success, you have to stop watching, right? The nonsense and tune into videos like these. But after the video, it's really important about what you do after you have to apply what I'm telling you. And I want to see more people when I really want more people to strive with my information and you know, I want to birth more six figure earners and potentially multiple millionaires. And I feel like I just started teaching two years ago, so I'm really in the process of birthing a lot of millionaires, future millionaires. Speaker 1 I have already created a couple of six figure earners, so I'm happy about that, but I want to create more. So make sure you guys are listening to these games and even taking notes. Take notes guys. What kind of real should you be making? If you have a business, I would suggest you guys kind of looking a little bit at your competitors. If you want to see what kind of real estate should be making for your brand, um, make sure that you guys are liking pictures of other brands that are in your niche. So when you refresh your explore page, your explore page will be full of content that relates to the business that you want to make. Content for. So I have a clothing brand. I'm going to like pictures of other clothing brands and my explore page will be full of clothing brand stuff. Now I can go on my real page and get a lot of more reels that pull up a lot more clothing content and I can get ideas of wow, that's a pretty dope marketing idea. How can I do it better? How can I add my own sauce? How can I put, do this with my product? Because my product might be better than theirs, but they just had a great marketing strategy and you just started thinking and you start coming up with new ideas and I promise you it's the best thing that you guys can do. It's a, that's a very big gem right there and I'm putting y'all on. So, hey, if you're like, Hey, y'all make sure y'all listen to this and you write this down. Like, I don't know, like I might have to stop because I feel like a lot of y'all might just sleep on these gems, but the people that don't, you will see results and make sure y'all DM me when y'all start seeing them results too. So I can show everybody, look, y'all need it. If you want to be a boss, all you gotta do is get in with Kayla. Simple. Now that y'all understand that trend hacking is what's making people's brands go viral and Instagram reels is making people go viral on their personal page and even their business page. So I'm on my business page. It's time to get into the last segment, which is a huge segment that I realized has been working for me and a lot of my clients as well, which is influencer marketing. I know y'all always hear about influencer marketing. I know y'all always hear about, okay, um, influencer marketing. They don't respond to my DMS. They don't do it. You're not, first of all, if you were trend hacking, you were making the rules, your rules probably be doing numbers by now and it'll be a lot more easier for people to find you like influencers. I need clothes to wear for the YouTube videos or whatever that they do. A lot of y'all don't even make time to DM influencers and a lot of y'all don't even take time to look at your competitors. If you have a nail line, if you have a hairline, if you have a clothing business and you see another small business owner with a influencer in their brand or their company, if they can get that influencer in their company and they only have 2000 followers or 5,000 followers, you have a big shot too as well. If there's a brand that has 2 million followers and they got a really big influencer in it, a super big influencer, maybe don't DM that person, but work your way up and invest in two ways. Do your influencers, invest into them. They spent time to get their platform to where it is. Invest in those influencers. I flew to get content with influencers. I flew to get content with influencers for my clothing brand. The investment is worth it in the long run because, hey, look, I'm getting the content that I need, high quality content, and I'm going to be making a lot of return on it with my social media, my sales, my audience, my SMS marketing audience, my email marketing audience. It's just everything. Guys, please don't be stingy. Don't be cheap when getting influencers into your products. I also do have a marketing package. If y'all want to get y'all brand on me, and a lot of y'all might not be good with the camera, a lot of y'all might not be good with getting content. So that's why I have a marketing package for people that might need me to get content in their brand so they can have all these video footage, all of these pictures, so they can create reels with it, post pictures, boost it, and triple their following in a shorter amount of time. If you're interested in that, make sure that you guys tap in with me, but I don't see my DM. So the best thing for y'all to do would be to probably get in the mentorship so I can text you guys one-on-one. But that's a story for another day. If y'all want to get in the mentorship, I got one more slot left, I do believe, for 2024, and I can't wait to meet my next client. Link in description also to go ahead and grab that. You will get my phone number. You will get all my courses and vendors for free. You will get all my contacts to all my collabs and influencer clients for free. You get access to my phone number, phone call, and text for free. You get all access to my business community chat. You get invited to my events. I don't have any. And you guys get access to my next investments and next upcoming drops for my brand and company. You get access to somebody that has a multi-million dollar company. And you do get access to somebody that has done the work that you guys want to do. And you do get access to the marketing girls, so what's better than that? But anyways, I just want to thank y'all for watching this. I want y'all to really take this serious and always put God first in whatever you guys do. I really enjoy making this content for you guys to help more brand owners go viral and just boss up their brand, of course. But I don't know. I love y'all. If you're watching this, I love you. I wish you the best of success. And I pray that your business does amazing in 2024. Have a great day. Take this game, apply it, and watch you guys go up. Make sure you guys get inside the Telegram chat. My Telegram is right here, at Kayla Perilla in my business community chat. I will go ahead and add you guys. Just message me at Kayla Perilla and I'll let you guys in. And thank you guys so much for watching. Make sure to like and comment and subscribe. Stay tuned for the next video. Love you guys.