Maximize Your Content: Turn One Hour of Recording into a Week's Worth of Posts
Learn how to transform a single hour of recording into over 10 types of content. From live streaming to social media clips, fill your content calendar effortlessly.
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Repurposing Podcast Content How To Create 10 Pieces Of Content from 1 Podcast Recording
Added on 10/02/2024
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Speaker 1: How do you take one hour of recording time and turn it into your content calendar for the week? We'll show you how you can record once and create more than 10 different types of content. Before we get into it, make sure to like this video and subscribe to the Riverside YouTube channel. Consider live streaming the recording process. This will give you an extra piece of content to post immediately and give viewers an inside look of behind the scenes. You can record your podcast episode and stream live to places like Facebook, YouTube, and LinkedIn simultaneously if you record on the Riverside platform and use our live streaming feature. Now, immediately after editing your episode, you already have two pieces of content. A video podcast ready to be uploaded to both Spotify and YouTube, as well as an audio podcast ready to be uploaded to all streaming platforms. Go through your episode and make a clip of any parts that you feel would be valuable to share independently. Make this clip 1080 by 1080 pixels. Make sure to use subtitles for maximum engagement and try to keep the clip between two and seven minutes long. You can use this video on three different sites. Post it to your Facebook page, post it to LinkedIn, and post it to Instagram. You can also resize this clip to 16 by 9 to post on a YouTube video podcast clips playlist like Tim Ferriss does on his channel. Don't forget to link to the full episode in the description of these clips. One of the most important ways to promote your content is by creating short clips of your episode to share on social media and YouTube. Cut vertical clips of pieces of the episode with exceptionally valuable, interesting, or informative information. A cliffhanger is also good for this as well. Include quick-moving captions for maximum engagement. Keep this under a minute long and post it to Instagram Reels, TikTok, and YouTube Shorts. If you record on Riverside, you can edit your full video podcast episode and create social media optimized clips directly on the Riverside platform. Check out our video linked above for a walkthrough of how to do this. Cut key points from your episode and edit it together to become a one-minute summary of the episode. Make sure this accurately reflects the story being told in the episode. This should leave the viewer wanting to know the story in more detail and therefore listen to the episode. You can make this both vertical and landscape for posting across TikTok, Reels, YouTube, Facebook, and LinkedIn. Share your episodes directly from Spotify to your Instagram stories and people can be redirected to listen to the episode on Spotify in just one click. Click on the three dots beside the episode on Spotify, click share, Instagram stories. When someone views that story, there will be an option to listen on Spotify. Create an audiogram out of one of the short clips you previously created. Use a website like headliner.app to design social media optimized audio clips of your show. Take an inspirational or informative quote from your episode and create a visual asset to go along with the quote. Transcribe your episode's audio file and then make that post SEO friendly by performing keyword research and optimizing your titles, headings, and writing a compelling description. Connect this to your episode's webpage. Create a blog post that works well alongside your episode content. For example, if you have an episode on social media marketing, you can create a blog post Nine Ways to Market Your Content on Instagram. Create a Twitter thread. For this, you can repurpose that blog post that you just created. Or you can create a thread with five key takeaways from the episode. Don't forget to end the thread by linking to the full-length episode. You can use this thread to create additional content. Screenshot each tweet from the thread on your phone and create a carousel post on Instagram. Copy the link to the thread and share it to your Facebook page. You can automate this with Zapier by connecting your Twitter account to your Facebook page. You can also use the site ThreadMagic to turn your Twitter threads into LinkedIn posts. Now don't forget to share content between your social media platforms. If you have a clip on YouTube, share it to your Twitter account and Facebook page. If you have a new reel or TikTok, share it to your Instagram story. If you posted a blog post, share it on your Facebook and LinkedIn page. Try to get these pieces of content moving around the internet through your own social channels. And that is how you can fill up your content calendar, all from just one short podcast recording. Do you have any other ideas for repurposing your content? Let us know in the comments. If you liked this video, make sure to hit that thumbs up button. And before you go, subscribe to our channel and press that bell icon so you never miss another video from the Riverside YouTube channel.

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