Speaker 1: So this is how you can turn one piece of content into 10 or 15 pieces of content. What's up everyone. I'm Millie. I'm an influencer coach and welcome back to my channel where I post videos every Wednesday, teaching you the latest strategies and trends for how to grow your business brand on social media as an influencer. Behind me, we have a whiteboard. I haven't done a whiteboard video ever, so we'll see how this goes. Obviously there's a glare. I'll try to keep that in mind when writing, so it doesn't get too much in the way. As always, timestamps will be in the description down below because I value your time and you already know why you're here. So let's just get into it. To show you how to turn one piece of content into 10 pieces of content or 11 or 12 or 13. First, I'm going to show you my content structure, and this is exactly what you can implement if you're posting the same types of content that I'm posting. If not, I'll do another example or I'll talk through other examples after I have it all written up. First things first, you're going to want to start with a, um, your macro piece of content. This piece of content is typically going to be 10 minutes or so. A common examples of macro content would be a YouTube video, podcast, blog posts. So something that's a little bit longer than just like, let's say Instagram reel, right? For me, my macro piece of content is my YouTube videos. So I'm just going to put YouTube right here. Then my YouTube video gets funneled into two different directions on this side. This is going to be anything that's, let's say, text related. So I'll put like, Hey, anything that's text related. And then this side will be anything that is video related. With my YouTube scripts, we use those three different ways here. We one, two, three, we turn every script for my YouTube video into a blog post, into an email that gets sent to my email list and into an Instagram post, which we're going to get to in a second. And then for the videos, again, three different ways. We have TikTok. I don't know the YouTube shorts logo, so we're just going to do the YouTube logo and Instagram. If my YouTube video is, let's say three tips for how to grow your email list. My blog posts will be the text of that saying three tips for how to grow your email list. And then for the email that I send my email list, I don't like to redirect them to like new YouTube videos. I'll be like, Hey, go watch this video up, go watch this three tips for growing your email. Like I don't typically do that. So instead the subject of the email will be three ways to grow your email list and in the email will actually state those three tips. So somebody could just read the email and get value out of it. And then at the very bottom of the email, it'll be like, if you want more information or if you want more in-depth explanation on these tips, you can watch my YouTube video. So the purpose of the email is not to, truly to give value. And then with Instagram, you really have two directions that you could go with the text or with the script that you wrote for the YouTube video. So two directions, you could do photo and caption vibes, or you could do carousel. We know Instagram's pushing reels. We all know that, but you can absolutely have a photo that's like maybe still in your camera roll, selfie of you wherever at a conference. And then the caption can be three tips for how to grow your email list. Those captions I like to refer to as like mini blog posts where you just summarize a few simple tips. So somebody could read the caption, get value from it. So we use the script to turn into some tips in the caption, or you could turn it into an educational carousel post. You would plug the text in then into Canva and on Canva, you can use their social media templates. Each swipe, maybe the first slide of the carousel says three tips for growing on your email list. The next one is tip number one. You swipe tip number two, swipe tip, number three, swipe call to action. Comment below if you have any other questions about email lists. So those are four ways that you could turn your YouTube script into another piece of content. Now over here, we have the video format. With my YouTube video, I turn it into one short form video. So this one I'll put SF here because we'll edit this down into a shorter form version, which is typically 60 seconds so that we could repurpose onto three different platforms. We do 60 seconds because as of right now, YouTube shorts need to be 60 seconds or less in order for it to be qualified or be recognized as a short. So when my editors are editing a long form YouTube video, they'll typically grab one, two, maybe three snippets of that video and turn it into a short form video. Then we post that to TikTok, YouTube shorts, and Instagram reels. But again, with Instagram, you have two options. So you have reels as an option and then you also have story teaser. So you can post a short form clip of this video as a story teaser linking to your YouTube video. Now, if you're like Millie, I thought you said this was turn one piece of content into 10. I only see eight options. Yes, those are eight options. But like I said, with my YouTube videos, we're not just creating one short form video per YouTube video. Sometimes we're creating three short form videos per YouTube video. So maybe I'll do using the example, three tips for how to grow your email list. Maybe we'll do a short form video for each tip. This is how to grow your email list. You're going to do this, dah, dah, dah, dah. And then the next one is, this is how you grow your email list. You're going to do this, talking about tip number two. And then the next short form video is this is how you grow your email list. Talking about tip number three. So really with one YouTube video, we get three of those, meaning we have three posts here. So we get to do TikTok three times, YouTube shorts three times, Instagram reels three times, which means we get three, six, nine, 10, 11, 12, 13 pieces of content. Plus on top of that, with each tip you talk about in the YouTube video. So the three tips, you could even do one tip per carousel. So this could actually be three or you could do one tip per caption, one tip per email. I would keep blog and email pretty much the same, but these ones you could break down per tip. So this is how you can turn one piece of content into 10 or 15 pieces of content. Now, this is what my content funnel currently looks like. We and my team, we're putting more effort and focus into the video side of things, specifically for Instagram. We've noticed a lot of people have experienced a significant drop in reach. So if you're focusing on in feed posts or stories, you've probably noticed that your reach has decreased by maybe 20, 25%. However, if you're somebody who has introduced reels into your content strategy, you'll notice a significant increase in your reach. Metrical recently did a study based on over 185 million professional Instagram accounts, which includes analyzing over 1.8 million in feed posts, 6.7 million stories and over 279,000 reels. The study shows that the average reduction in in feed posts for reach was 22%. Whereas for people who have implemented reels into their strategy has seen two to 12 times more reach. I'll be sure to link all these stats below. Metrical did a really in-depth Instagram study with a bunch of cool stats. So if that's something you're interested in, I'll leave that below. And on top of that, if you're wondering how the heck do I post and keep all of my stuff organized and repurpose my content in a cohesive way, I do use Metrical who is also the sponsor of this video. Metrical is an all-in-one platform that I've been using for months now, not just because we're partners and they're sponsoring this video, but because I genuinely love their tool. You can use their tool to auto posts to every social media platform, YouTube, Instagram, TikTok, Twitter, LinkedIn, all the places, you name it. I'll be sure to leave a link down below where you can check them out. It is free. It is a free tool. However, I will say if you're somebody who is a business owner or an agency, or maybe you have like five Instagram accounts, you're managing five YouTube pages you're managing and five TikTok pages you're managing, then you can upgrade to one of their subscription models. Use the code modern Millie for a 15 day free trial. I'm stoked that I'm able to share Metrical with all of you. And hopefully I could share this information to the right person who's been looking for a tool like this. Okay, now this is my funnel. This is how me and my team use it. But if you're not a YouTuber, maybe you don't post YouTube videos. You probably want another option. There are other, like I said, other macro pieces of content. So maybe instead of YouTube, you're somebody who prefers to write. So instead you're going to have a blog post maybe, and this blog post can be used as a script for an email. It can be used again, broken down into captions, turn into a carousel. You can use that as a script for your short form content. Maybe create three videos per blog post and post those three videos onto TikTok shorts and reels. This option here, you could totally turn your blog post into a YouTube video if that's something you want to do. So that's kind of how you can reposition everything if maybe YouTube isn't your main platform. Even if you don't want to do YouTube, you still have three, six, nine, 12, 13, 14 options for you to be posting. Another option that I see people, um, gravitate towards is podcasts. Wow. That was horrible handwriting. Okay. So you have a podcast. If you record your podcast via video and audio, that is going to be amazing. You could totally repurpose that anywhere and everywhere. So that podcast recording can absolutely become a YouTube video. It can be sent to your email list, turned into Instagram caption. All of these things are relevant, but if you don't record your podcast videos and maybe you're just sitting in your closet because it has the best audio with your microphone or maybe your phone and you don't have makeup on, you're in your pajamas and you're wearing a face mask, maybe recording a video doesn't make much sense for you. So instead of turning these into videos, you can turn them into audio waves. You could turn those into audio waves with maybe stock video footage running in the background. Or if you have your like podcast logo, you could turn that into a video, have the wave file going. So it's more of a listening thing. Okay. So obviously you're not recording a video for a podcast, or obviously maybe you don't record a video for a podcast. So instead you're going to turn it into a wave file. This is specifically wavewith2vs.co. So if you go to wave.co, you can turn any sort of audio byte from your podcast into snackable, digestible content for your social media platforms. That way with an audio byte, you have video content that you can repurpose onto TikTok, shorts, reels. And again, for your podcast, you could use the captions of your podcast or the transcription of that into your YouTube script or no YouTube video. Maybe you just have an email blast that gets sent out. You could put it into a blog and again, Instagram posts. If you've made it this far, comment the secret phrase, 10 out of 10 would recommend. Why did I do that? That's like not recommend. 10 out of 10 would recommend. Comment the secret phrase below. So I know who made it this far. And if you're not already subscribed, be sure to hug the subscribe button and turn on the bell notification. So you don't miss when I post my next video and I'll see you in the next one. Thanks so much for watching. Follow your joy. Bye.