Speaker 1: So, you're putting together a virtual event and you're wondering how to promote it to gain maximum visibility. I've got good news for you. You've come to the right place. Hey guys, I'm Daniela, Content Manager at Livestorm, the world's first video engagement platform. In this video, I'm going to give you a complete overview of all the different ways that you can promote your online event using your website, email, social media, and through collaborative marketing. And with these tips, you'll be able to broaden your reach and gain maximum visibility. Are you ready to get started? Let's go. Setting up an event landing page is an absolute must-have for having somewhere to put your registration form, for providing more details about your event, and for keeping track of everyone who signed up because you want to collect those leads. So use this opportunity to add enticing details about your event, as well as catchy visuals and even the portraits of the presenters. You want to create a feeling of FOMO. With Livestorm, you have the ability to create your own registration page and customize in a number of ways, from adding your own branding with custom colors, logos, and visuals, to customizing your registration form with your selected fields. And it also comes equipped with a social sharing functionality so that anyone who signs up can easily share in their own networks. If you want to gain instant attention of your website visitors, you can do that easily by adding a simple banner to your homepage. It doesn't need to be elaborate, but you will want to add a catchy one-liner that includes what's in it for your participants and create a sense of urgency. And don't forget to add a clear call to action with bold font and a link to your event landing page. If you already support live chat on your website, then adding a pop-up message promoting your event is a no-brainer. As with the banner, you'll want to add a one-liner and a redirect link. Do you have a resources section on your website where you share your content? If so, using your blog as a medium to promote your online event is a great idea as long as your content is relevant. And for quick results, it's best to weave in your upcoming events and your top-performing articles that get the most web traffic. You also have the option of creating entirely new content to promote your event if it's on a similar topic. Whatever you decide, don't hesitate to add a link somewhere on the first half of your page to optimize for more conversions. You can even embed a registration form within your article. With Livestorm, you can embed a full registration form with all of your fields or add a lighter version. Making it as quick and easy as possible for people to register is key. Do you already have an email contact database? If so, why not send an event invitation to relevant contacts? I found that email is really the most powerful channel for getting people to register. When sending event invitations via email, I like to start at least a few weeks in advance. However, it really depends on what kind of event it is and the size. Obviously, the larger it is, the earlier you want to start with your promotion. And keep in mind that you'll want to include the basic details like the date and time of the event, who will be presenting, and of course, a link to your event landing page. And I suggest finding the right balance between keeping it brief but also creating a little FOMO. And as a quick tip, if your company sends out monthly newsletters, you can also use this to weave in your event invite. This might sound a little lame, but it totally works. Adding a promotional plug to your email signature with a message that is to the point, witty, and ideally fun to read is the way to go. You can even create a custom visual instead of adding simple text and pop that just below your contact details. So this is an obvious one, but still, people sometimes forget the power of social media. You should always post about your event and your network, and don't be afraid to get creative with what you share, whether it's animated visuals or even videos. I make it a point to tag all the speakers and companies that are involved whenever possible because it's likely that they'll engage with the post and even reshare it in their own network. And I also like to pin my promo post to the top of my social media page until the event is over. And if you want to gain even more visibility and you have a little budget to spend, why not run a social media paid ad? Just be sure to target the right audience so that your money is well spent. With social media platforms like Facebook and LinkedIn, you can set up your own event pages, which is great for getting a little more visibility from your online community. And as with your event landing page, you'll want to add catchy visuals, a brief description about your event, and link it to your actual registration page. With LinkedIn, you can easily invite your own personal network in just a couple of clicks. Their targeting functionality makes it easy to target only the relevant contacts, which is perfect. Creating a contest on social media might sound a little far-fetched, but hear me out. The goal is to gain impressions and engagement for your event, and if you can make it go viral, then that's perfect. Setting up a contest that involves others and encourages them to share your event is a sure way to be seen by more people, and it can be a cheaper alternative than those social media paid ads because those can get expensive quick. So find a way to incentivize audience participation for the best turnout. Partnership marketing is one of the best ways to kill two birds with one stone. On one hand, you can host bigger events with relevant companies that can add value and credibility to your event while saving you a lot of money, and on the other hand, you can utilize each other's audiences. It's basically a win-win. Just be sure to choose a company with a similar customer base as your own that's at least the same size or ideally even bigger. And it's very important to negotiate really well beforehand on how each of you will promote the event because overall, you want to make sure that you're both on the same page and you're being transparent about your expectations. My final tip, get others on board when promoting your event, whether it's your colleagues or guest speakers, create a little promo kit to share with them. For example, I like to create visuals in a few different colors and create some variations of promotional text that can easily be copied and pasted. At Lifestorm, as we're a remote-first company and I rarely see my team in person, I typically broadcast a message about my event on Slack along with links to my promo kit. I also link to my social media posts promoting my event just so that my team can help out and engage with those posts. So that's it for my 11 tips. Did you find it helpful? Now I'm going to turn the tables around and ask you, what's your typical strategy when promoting your online events? Let me know what's worked best, what hasn't worked, and what you'd like to improve. And if you're interested in learning more about optimizing your virtual events and meetings, don't hesitate to hit that subscribe button. I'll be back soon with more fresh content, and until then, keep creating, keep engaging, and keep those connections alive. I'll see you soon. Take care.