Maximizing Content Reach: Effective Strategies for Repurposing Across Platforms
Learn how to repurpose your content for Instagram, Facebook, LinkedIn, YouTube, and more. Boost engagement and reach without ads by leveraging existing content.
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4 ways I repurpose my articles the social media content platforms where I publish my writing
Added on 09/28/2024
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Speaker 1: If you've written a lot of content or create a lot, what's my thoughts on repurposing it for different platforms? So for example, you've written a blog post and as you probably notice, if you follow my content, I put my blog posts, I chopped them up into 10 slides for Instagram, Instagram carousel posts. I'll kind of show you the different ways that I do it. So if you go to my Instagram profile, you will notice that I have 10 slide carousel posts. You know, this was originally a longer article blog post that I chopped up for Instagram into 10 slides. And I noticed that basically, if I make it under 4,000 characters, I seem to be able to fit my 10 slides at this font size that I like. That's font size is somewhere between 29 and 31. I usually do this on Canva. So that's how I do it on Instagram. On Facebook, how I do it is I, you know, when I'm chopping it up for Instagram into a shorter version like this, I simply copy and paste it as a text only post on Facebook. And it works really well and I'll show you. So for example, look at these. Let me see if I can. These are getting really, none of these are using, none of these are using ads yet. I have not used boosts or ads on any of these posts. These are text only posts. There's no image, there's no link. It's just writing and it's reaching this many people organically. I only have 8,000 fans. This is reaching like a quarter of my audience organically without ads. That's how well my text only posts work. Why? Because I'm repurposing my best older blog posts. And if it's good, I know it's good because it got good reaction in the past. That's why it's spreading so well without using ads yet. You know, this is just an article. I chopped it up into Instagram slides and I put it here, copy and paste it as a text only post. So that's how I repurpose it on Facebook. And then in terms of LinkedIn, I put it on my company page. I will show you here. LinkedIn is more tricky because they have character limits for text only posts that are quite strict. So for example, this one, I'll show you here. The character limits on LinkedIn, I forgot what it was. It's something like 2000 characters, something like that. So, sorry. So basically it's about this much writing. I can write this much. And then I say, see first comment below. And in the first comment below, I complete my writing. And this is again, the shorter version from after I've chopped it up for Instagram, I also put it here on LinkedIn. And once I put it on a company page, I also share it to my profile from the company. The reason why I do the company pages, then I can run LinkedIn ads. It requires a company page. So that's how I do it on LinkedIn. In terms of, let's talk about video, right? Whenever I repurpose an old blog post or whenever I write a new blog post, I always make a video. I do a Facebook live because I'm a perfectionist. I'm a recovering perfectionist. So doing a Facebook live and I first do a Facebook live, which is about, I do about 20 minutes. And then I do an Instagram live between five and 10 minutes, a shorter one. I always do live videos because of my perfectionism. It's much easier to do one take. I know it's live and there it is. It's, I don't want to keep rerecording it. Some of you who have been part of my courses know that I'm more perfectionistic in my course. Ah, let me start that over, recording that over, right? So long story short, when I make a blog post, whether it's old or new, I record a video, Facebook live and Instagram live, longer on Facebook. And the longer video I upload to YouTube and the shorter video from Instagram, I also upload to YouTube several months later. I have a rhythm for that. It's just being organized with your rhythm and using a spreadsheet, for example, to track, okay, I haven't yet shared the shorter version to YouTube or something like that. So that's how I do it all. So therefore I have longer blog posts. I have shorter writings that exist on Facebook, LinkedIn, Instagram, and I have videos on all the platforms as well. Now I don't do TikTok. Once TikTok, TikTok is in process of finally making a 10 minute video limit. And once TikTok goes to a 10 minute video limit, right now it's setting three minutes, but once they make 10 minutes available for everyone, then I'm gonna go on to TikTok again and do that as well. And on Twitter, I should say Twitter, you can look me up on Twitter. Twitter is actually my very first step. When I have ideas for content, I start a Twitter thread just to dump my ideas out there. And if you, I will put the link below. And if you don't see a link below, please ask me about it because I probably forgot, but I will put a link below to my logic for using Twitter in that way. So anyway, I hope this is helpful and thank you for asking.

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