Speaker 1: Hi there, my name is Nader Nadernejad and I'm the director of Noah Reputation Management. We're an online reputation management firm helping corporations showcase their CSR and sustainability initiatives in the media and in long-form journalistic content, helping them increase trust, boost confidence in their shareholders, and open the door to new partnerships and opportunities. We also help corporations save money because CSR communications can be kind of confusing sometimes and we'll help you develop a plan in order to showcase and maximize those communications. Today's video, I want to talk about CSR reporting and communications and how to break it down so that A, you're reporting in a way that's well-received and also maximized because you have the opportunity to do so much good for your organization. You have the opportunity to do so much good, to gain so much value, to increase trust and confidence and ultimately open new doors and opportunities for your organization. Or at the same time, you have the ability to upset people and to lose confidence and not appear as transparent as you really should be. So let's talk about CSR, sustainability, and communications. Well, the number one thing you want to do is focus on value because when you're reporting, when you have a CSR report, you want to look at A, the framework in which you're reporting, but also in plain terms, what is the value that you created for the community? What is the good thing that you did in plain and simple English? And it doesn't have to be complicated, but what did you do? And can you add numbers in there because all the reporting, you have to have quantitative information and numbers speak louder than words. So if you can have those at the front and center, but also at the same time explain exactly what benefit you had for the community, even if that is in the smallest way, then you're on the right path. So that's the first thing. It's really focusing on value. And the second thing is focusing on things like your SDG impact story, focusing on the GRI framework, which is the framework for communicating your corporate social responsibility. Aside from that though, when we're looking at the actual reporting and the communications, you want to share the credit. You want to tell people that they've done a good job and you want to turn the focus away from your corporation, away from your corporation's efforts and say as a team, here's what we accomplished. As a team and with your help, here's what we accomplished. And you want that in plain and simple English and looking at it on a tactical level, not just on the hiring and reporting level, where is it going? Is it going on your website? Is it going through internal and external communications? And what we do is we'll help you get it in the news. So those are some things that are really helpful because when people search for you, when people look things up, when they want to do a deeper dive or maybe you're going to get B Corp certified or you're looking to increase your awareness in that space, the most important thing is showcasing it and showcasing it in the right way. So I build a tactical workflow of how you're going to do that and discuss that, right? Discuss that with your team and how can we be transparent? Not boastful about what we've done, but transparent. And a part of that transparency is talking about the difficulties. Your CSR reporting does not have to be perfect. No organization is perfect. And in fact, you tell a better story when there's adversity. When there is an issue or you've encountered a problem or there was a sustainability issue and you were able to fix it. And even if the solution wasn't perfect, but you generated value. That's the most important thing. So that's something I want you to continuously go back to because when we build a communications plan for you, those are things we focus on. The adversity, the friction, the story. And those things are what create an impactful CSR report. These things do not have to be dry. This is how you boost the credibility of your organization and you also show people that you care, that you're human. So another thing to look at is the community. Again, you don't want to oversell. What I would do is I would very clearly communicate that you were doing this for the benefit of your company. Because let's be honest here, you're not pursuing CSR. You're not pursuing sustainability just for the sake of it. It's costly. It's time consuming. It's expensive. Both in the human resources sense, but also it's expensive. So you're generating more value for your company. You are ultimately going to positively impact your revenue. You're going to positively impact the growth of your company. And this is an investment driving and accelerating the growth of your company. So these are some things that you want to be transparent about. Yes, I'm doing this for the betterment of everybody, but I'm also doing this for the company. And it's in acknowledging that in both your communications and also in your value system along the way that's going to lead to a CSR strategy that actually works, that doesn't waste money, that doesn't waste time. And so these are some things that I recommend you focus on in your communications. And I want you to consider this. Imagine if on that first page of Google search, you could have not only the way that you've positively contributed in terms of CSR and sustainability and anything else that you've done in terms of EDI or any positive strides forward that you're taking on that first page of search, but in international news platforms. And that's what we help our clients do, a showcase their CSR, showcase sustainability and help them better communicate and also find those golden nuggets of here are the great things we've done. How do we communicate this in not only the simplest way, but with great storytelling? And that's at the core of your CSR strategy and at your communications. My name's Nader Nader Najat. Again, I'm the director of Nova Reputation Management, helping you create a positive corporate reputation using CSR and sustainability. Please reach out. I'm always available. My calendar link is available down below. If you send me a message, I'll get a message on my watch, notification on my phone. I'll be happy to help you. Again, my name's Nader Nader Najat, and thank you for watching.