Maximizing LinkedIn Engagement: Custom Videos vs. Headliner App (Full Transcript)

Speaker 1: In our last meeting, we were talking about, you know, seeing a lot of marketing professionals with custom videos on LinkedIn, utilizing headliner app for videos, right? What's the difference between headliner and custom videos?

Speaker 2: Yeah, so here's what I always say, right? Is if you have zero budget, if you are like, like your company has no money, you do not have a dime to really spend on video marketing at all, then headliner is certainly way better than nothing. Like, you'll, like, it'll help. But the thing is, it's going to blend into the feed, it's going to look like everything else, and because it's really more designed by a computer software than a person, it's not designed to understand optimization. It does not follow best practices for what actually works on LinkedIn. And the best thing about getting it done by a human is that there are certain custom things you can do to make it stand out, to make it really optimized. And the great thing, right, is like, at Epic Media, we've tested all these things, we've tried different formats, you've seen what works and what doesn't. And we've just had such high success with these specifically branded, customized pieces of social content, that you're just going to see such a higher ROI on it, that in my opinion, if you have any sort of budget, just don't use headliner, because it's going to look like you used headliner. And almost every single time one of our clients posts a video, they get asked, oh my god, how did you make this? Who made this? Like, is this like this? Because it's notable that it's not by an app. Or like, what app did you do to make this? And the answer is, it's not an app, it's a person. And you're just, that's the thing is, you can't automate, you can't automate creativity. You can't automate creativity, and creativity is the thing that's going to really get you to stand

Speaker 1: out. Yeah, what kind of features have you seen from your years of experience in video production that has really converted, you spoke a little bit about ROI, or even increase engagement, that's something everybody wants is like, I want more LinkedIn engagement, likes, comments,

Speaker 2: all this stuff, right? Yeah, the biggest thing is a great headline. There's a structure that I've just sort of discovered and found. And that's, you know, having that big headline up top, and having those captions on the bottom, because most people don't watch things with sound on. And if you have a really engaging headline, more people are going to go and watch that video, they're going to go, Oh, that's interesting. And honestly, 90% of the time, when when clients send us suggested headlines, we almost always change it. And that's because the headline is just so important. And we kind of have it down to a science in terms of what works and what doesn't, right? It needs to be urgent, unique, something provocative, the more provocative, the better, right. And so those are the types of headlines that are really going to make you want to click, it's really click, it's really finding that balance between click bait, but making sure you're delivering on that value that you're promising with that headline.