Speaker 1: What's up, Chris? Hey, Mom. I'm super glad you can take this call. I was hoping that you could cut up one of those banger videos that you make that I see on your website.

Speaker 2: I'd love to do that for you. What's your budget?

Speaker 1: I have $1,000.

Speaker 2: A thousand bucks. Is this video important to you? I think it will be if you do it. What problem does this solve for $1,000?

Speaker 1: We're trying to build awareness. No one's walking into the store. Okay.

Speaker 2: So how much awareness do you want it to build?

Speaker 1: You know, I'd like to have at least two to three people walk into the store. An increase of two to three people.

Speaker 2: A day. A day. Sorry, a day, yeah. And so what kind of business would that generate for you?

Speaker 1: Our average product sells for about $100. So you're looking at about $200 to $300. Worth of increased revenue.

Speaker 2: Okay. So let's say $250. We'll split the difference.

Speaker 1: That sounds good to me.

Speaker 2: Times 30 days. Right? Times 30 days a month on average. How does that work out to me? That's $7,500 of new revenue for you a month. Mm-hmm. Does spending $1,000 seem appropriate for $7,500 of revenue per month?

Speaker 1: It's more than 10%, right?

Speaker 2: A month? Are you going to do a $1,000 video every month?

Speaker 1: Maybe if you do this one, good. Okay.

Speaker 2: I'm a little concerned. This is not enough money. And I'd like to share with you a quote I love from business philosopher Jim Rohn. So it feels a little disproportionate, doesn't it?

Speaker 1: When you say that quote, I think it does.

Speaker 2: You can't just roll right into my list. You can't just roll.

Speaker 1: But I mean, you do business. You don't want to. You don't want to overspend. And there's. Are you going to guarantee me $7,500 a month?

Speaker 2: I'm not saying that at all. Hmm. I'm just trying to measure effort versus result.

Speaker 1: Okay.

Speaker 2: When somebody comes to me and they say, I don't have a lot of money to do something. My first instinct is say, let's not do it. It's not important. Wouldn't that be your instinct too? Yeah. Where else can you spend your $1,000 to make a bigger impact on your business? Because I don't want to take your money to do something that's not important. Is it important or isn't it?

Speaker 1: I mean, I think it's important.

Speaker 2: Not a thousand dollar important.

Speaker 3: Don't break well.

Speaker 1: Can you elaborate on what you mean by not a thousand dollar important?

Speaker 2: If you look at the expenses and things that you spend on personal and business, where does the thousand dollars rank in the things that you spend? Is it on the high end or is it on the low end? Like how much did that refrigeration unit cost you and how much of the AC and when you wanted to do the polished floors, what did you spend on that and how did that have any material impact on your business? You see what I'm saying now? I do. And I saw the BMW parked outside the five series, the M5 and I think you see what I'm saying? That was really important to you. So I find that in my life and my experience that people tend to spend money on what they value. That makes perfect sense. Don't you think? Like if you like a fancy pair of pants, you'll spend the money for that. And if you don't, you'll buy the cheaper version. So when somebody comes to me and say, I have a real business problem, Chris, and I want to spend a thousand big smackaroonies on it, I think I don't think that's a real problem. And let me just caution you on this. I know what happens a lot of times. Businesses like yours see other businesses produce video and then we have video envy and then we create it just to create it to say, like, yeah, we're keeping up with the Joneses. I don't know. That's good use of your money. Now, in order for me to do this properly, I'd probably have to spend quite a bit of time sitting down talking to you about what the purpose of the video is, what your goals are and how it may or may not work. And if it's going to even be targeted to the right people, that's going to take a long conversation. But it would seem disproportionate the length of that conversation for your time and my time to talk about a thousand dollar problem. What would you like to do?

Speaker 1: I don't want to spend more than that.

Speaker 2: Then you shouldn't. But I'm probably not the person to do that for you. And I would encourage you not to spend that money with anybody, not just me. What would you like to do?

Speaker 1: Probably find somebody that can do the video for a thousand dollars.

Speaker 2: That is your prerogative.

Speaker 1: Can you recommend anybody?

Speaker 2: Yeah, I hear there's a site called Fiverr. You could do it for five bucks. Thanks, Chris. You're welcome. Best of luck. Mo.

Speaker 3: So I think that's a very advanced conversation. When you taught me how to talk about money. Yes, that was such a big thing. But it's just like for a lot of people starting now, it's you're so hungry to get that a thousand dollar job when you're doing videos for two hundred bucks and five hundred bucks and finding somebody comes. And I think that's where, like going back to what he says, this is where we kind of get the short end of the stick is that we didn't have this type of conversation. And then we end up taking that job for a thousand dollars. And now we're spending hours doing revisions and not really talking to the not get into where we really.

Speaker 2: OK, so are you saying to me, Rodrigo, that I cannot accept? No, I have to take it.

Speaker 3: Well, I'm not saying you don't. I'm just trying to talk. I make a role play like that, too. I'm just trying to, like, tell people on the Internet to have an understanding because I think it's great, like, you know, somebody called me the other day and they're like, I found somebody that does videos for 80 bucks. Mike, you hire him. If that video is good, let me know. Because then. I'll hire him, too. I'll give him plenty of work. But if you want me to do it, it's a minimum of a thousand dollars for video. He's like, well, it's going to be six grand. I'm like, yeah, or spend your eighty dollars and you could get whatever you want for that, but I can't help you with that. Right. And I just know for other people, you know, for them to turn away a thousand dollars, it's such it's a lot of money for some of them, but it's like but it's things learned from the pro group is you got to have a runway to be able to tell people no, but also being able to ask is educated. Questions. Perfect.

Speaker 2: I want to respond to that and then Moe and then Alec. OK. You didn't have a thousand dollars before they called you. You were going to make life work regardless. Don't fall into that mindset like now, just because I call, I have to close the job that puts you in a horrible, disadvantageous position, don't feel like you have to do that. I have another way. If you had set the parameters as Chris, you can't say no to the client. You can't refer him to Fiverr. You must book the job. I got another way to do it.

Speaker 3: Show them that.

Speaker 2: Should we jump back in? OK, he didn't give me that parameters. I didn't. I didn't. So let's do it. So we're not going to do it from the beginning. OK, it's just you want to spend a thousand bucks, right? And that's it. OK.

Speaker 1: Where are we at in the conversation?

Speaker 2: We're kind of at the like I didn't want to do it, but you're like, that's all I got.

Speaker 1: OK, I really, really don't want to spend more than a thousand dollars.

Speaker 2: I understand a thousand dollars is a lot for you. I hear your concern. I'd like to propose something else. Please, please. I'll do the video for you for free. If we get the results that you want, I'd like a percentage of the results. Can we do that? No risk to you at all.

Speaker 1: That sounds fantastic. What's the percentage that you're thinking?

Speaker 2: Well, we're talking about measuring the difference between traffic and revenue that you get. There's lots of things I can control. So all I want to do is get paid per new customer that walks in your door. How about since you say each customer is going to spend one hundred dollars with you, let's go half fifty bucks. No risk to you. I take all the risk. And I rely on your honesty.

Speaker 1: What's the hesitation? I'm concerned that you're going to make a banger video.

Speaker 2: All I do is make banger videos. Well, I know I see them on the portfolio, bro.

Speaker 1: Facts, big facts. That's why I called you to begin with. Yeah. And then we're going to get a lot of clients in the door. And then I'm going to be out 50 percent of that revenue. What if it exceeds a thousand?

Speaker 2: It's going to exceed a thousand. That's the whole point. I take all the risk. You know, Peter Drucker is. I've heard of it. All profit comes from risk. I'm taking all the risk. Or you can just pay me one more. That's worth. And you keep all the profit. What are you worth? Four thousand. That's the minimum.

Speaker 1: You need time to think? No, I was going to break.

Speaker 2: I was going to break and ask a question, but yes, you just want to jump in.

Speaker 1: What am I what am I getting for four thousand?

Speaker 2: A banger video.

Speaker 1: I'd like to know what a banger video consists of.

Speaker 2: Show me behind the curtain later. But are we realistically? You know, entertaining our four thousand dollar budget.

Speaker 1: I'd like to put a non exceed clause on the percentage that you get.

Speaker 2: So we're going back to the.

Speaker 1: No, no, no. We're not going back. I appreciate the fact that you're taking on all the risk. But I'm also wanted to be wary that if if you get me a lot of clients that you're not banking ten thousand dollars for one video because it might not even cost you that much. Let me ask you something.

Speaker 2: If I can bring in a long line of clients for you, you're saying, please don't do that.

Speaker 1: No, not at all. I'm saying bring me the long line of clients.

Speaker 2: I mean, but that's what you're saying to me. Like, please help me do this. But if it works so well, I don't want to pay you anymore.

Speaker 1: You just said your minimum level of engagement is four thousand. Right. Let's say that exceeds four thousand. Are you getting paid more than what you need?

Speaker 2: I see what you're saying. Yeah, there must be some confusion here. I can say that the two options that we have on the table right now is you pay me four thousand dollars. We're done. You keep all the money from that point forward. That's it. You just pay me up front. Easy peasy. The other one is. I can do it for free, but I take 50 percent of all new net revenue because I'm taking on no limits, no limits or make you sleep better at night. How about for the first year? Does that make you feel better? You're a wise businessman. I can see that you're doing the calculations in your eyes right now. And you're doing the calculations. If this works, you're going to bring in this much money and you're going to pay this punk kid this amount of money, so you probably think it's a better and more prudent decision. You're going to pay me the four K. It's your choice.

Speaker 1: I'm really liking our back and forth here. And you seem really confident at these bangers that you're creating. And I feel like you're going to get me more clients and it's going to be worth more than four thousand. So I'm going to take the four thousand.

Speaker 2: Let's do that then. Let's do it. OK, so I'm going to submit a proposal to you. You send me two thousand dollars up front and we'll get going.

Speaker 1: That sounds good. Done.

Speaker 2: One thing.

Speaker 3: But that's fine. Pretty much one thing that I think is for people just starting now. Yeah, it's something that you did is that everything is a negotiation just because they proposed to you that that was a one thousand dollars. It doesn't mean you have to do everything to their certain expectations. Maybe they want a one minute video. You could be like, hey, I could do a 30 second video for a thousand dollars. And it just don't get so caught up in the fact that just because that's what they're giving you, if they're not meeting you at your price. You don't have to meet them at their deliverable. And, you know, what you propose, you know, I think it's still something very advanced for someone that's starting now. But if you are just kind of getting, you know, yourself out there, don't be afraid to change the scope of the work to me, you know, something what you consider is fair. Yeah, that's where I'm going to push this back.

Speaker 2: OK, that's excellent. I love that the pro group is so pro that they're doing the meta commentary on top of the meta commentary that we're doing. Fantastic.

Speaker 1: We're just looking out for the for the young for, you know what I'm saying? We're looking at it like we're putting ourselves on the spot for them.

Speaker 2: You know, everything is being explained. And I love the grounded conversation. I love the meta commentary. This is like the you're watching the movie and you're getting the director's commentary while watching the movie as we're making the movie. That's how crazy this thing is.