Speaker 1: Hey, hey, hey, it's Sydney from Vertical Ledge. I'm so excited to be here with you today. We're gonna be dedicating the month of April of 2022 to booth layouts. So we're gonna start with a 10 by 10 booth, then we're going into a five by 10 booth, then we're gonna do a five by five, then we're going into like a deep dive and all of your questions. So we're gonna be trying to answering all the questions we can on the comments. So be sure to engage with us because I respond back to you, right? Anyway, my name's Sydney. I'm from Vertical Ledge. I'm one of the founders here. We're in our warehouse today in our studio. Check it out. We've got some really fun. We built our own studio and made it like a dual functioning, like way too much functioning. That's like too many functions at this point. But essentially it's our warehouse. We're subletting some offices in the front that we didn't need yet. And we built out a studio in the back of the warehouse. So it's kind of like one of those things we've listed on Peerspace, but we use ourselves. We put in these super cool overhead lights and then we have a bunch of studio lights that we're able to play with. I hope you enjoyed today's episode of Walnuts Wednesday. I really just kind of played around with the stands that we have to offer. We definitely wanted to throw out the idea of beating a table to be successful at a booth or any kind of exhibition or pop-up. When it comes to representing your brand well, you wanna make sure first and foremost that you get pieces that are functional for you and your business and what you sell. But also that you can create some kind of cohesion in the booth. So you're not having tons of other displays take away from the value that is being perceived by your customer. If you want more on perceived value, we have so many great long format videos on our Instagram that we're slowly, slowly bringing over here. It's hard to integrate at this point, but I hope you enjoy. Definitely like, share, comment, and we'll see you back here next Wednesday for our 10 by 5. Here you have a few different layouts with a table at the front of a 10 by 10 booth. Now, most people won't just opt to do a one table at the front of a 10 by 10 booth because that is expensive real estate that you're not allowing people to come into your booth for. But if this is your first market and you're really just testing the waters, then here are some really good display options. I played around with every SKU that we had that sits on a table. You can see there's lots of different options. Now, if vertical edge had its perfect ideal, we would do away with the table and bring in the cart. One, it's a statement piece. Two, it's beautiful. Three, we're gonna have a front cover, so you can definitely cover up all those shelving storages at some space with your branded cover on there. But you can also put just as many things on the cart as you could a table and have a lot more storage space. Alternatively, you could add some floor panel units or pedestals or bistro tables. There's a lot of different options there. Now, when you take a cart and flip it to the inside of the booth, and we just skipped an L-shaped layout and went straight to the U-shaped because it didn't really make sense just to do an L. And as you can see here, a U-shaped booth is really fun to play around with. We brought in the A-frame to the side and it definitely made this a much more robust booth with so much storage space. I wanted to trim in here on a 10 by 10 booth. I don't think you realize how big of a space it truly is. If I were to give a few pointers for a 10 by 10 booth, Toby's here too, he's our little corgi. He's almost three years old, two and a half. And so I wouldn't do a 10 by, I wouldn't pay for a 10 by 10 booth and just put a table up front, kind of how I showed before. What's great about that previous video is you can see all the different things you can put on a table of that size. It's 53 inches in total length. Oh, he just wants all the attention. Toby, get down, get down, lay down, stay. And I would probably say a U-shape is gonna give you the best options unless you've got two open ends. If you have two open ends, I don't really know how much it does good for you besides bringing traffic in. You're gonna lose a whole wall of space unless you've got that bistro table like we do up there, which you can kind of showcase some products. I definitely think a 10 by 10 booth calls for the biggest objects, calls for the most space. Here, you still feel like you have a ton of room. Even as a customer coming into a booth of this size, you could even push this back another six inches and you'd still have enough room for your stool back here. It can go back quite a bit. You could even angle it, push it into a corner, and then you could put another A-frame or another cart, or you could do a couple more insert panels and get this whole wall full, which would be incredible, right? Because then you've got a whole wall. It literally becomes an entire store. One of the questions we were asked was, how do I make my pop-up feel more like a retail location? How do I make it feel professional? Well, it really does start with the fixtures. Your fixtures define the aesthetic and the feel that should match your branding. On top of that, what displays do when you have such a big variety is you can put all of your stuff on there. You can display it at different heights, at different levels. When you've got a wall like this, it blocks out your neighbor on the other side of you, which will inevitably kind of normally come into your booth. So this gives you an entire space to define as your own. Similarly, with the A-frame units, you could get a couple of those on both sides, and then you've got maybe four or six, and that is gonna also allow your customer to feel like it's a very cohesive branded experience with a lot of display options, a lot of things for them to look at, a lot of things for your customer to adjust, but not too much because, again, the displays are blending into the background. That's what's great about why we've chosen to use the wood that we do, and also while we're looking at alternatives. We're actually looking at doing the cart in a couple different other colors, and then all of our material is actually gonna change by the end of this year. So that's a little sneak preview for those of you that are watching the full video. Okay, so what we're gonna do for the rest of this video is I'm going to style a 10 by 10 booth using as many pieces as I possibly can. I have another A-frame up front. It's already set up with our shipping stuff, so I don't wanna take it apart and bring it up here, but we'll have more to do the full setup of all the A-frames. If you have all the A-frames, what it'll look like, and all the inserts, and what would that look like. So there's that, but I'm gonna bring in a bunch of different floor units. I'm gonna bring in a bunch of fixture tables. I'm gonna bring in stuff on the cart. I'm gonna bring another table in here if you wanted to see. The table just adds this heaviness and this depth that I think is critical when using your vertical height instead of your horizontal height. Everybody focuses on like, oh, how much stuff can I get on this table? Well, what if you invested in a piece that got you a lot more vertical, and it was actually beautiful, and actually elevated your products? One that could say that actually helped your sales, right? Catches attention from across the room. So I'm really excited to kind of show you the rest of the booth layout and the seat and the look. So here we have moving the cart in exchange for the table, and I really just wanted to puke. This was a really bad decision. I didn't like that table in there. It definitely was crowding the space way too much, and the depth was way too heavy. So I definitely encourage, if you can get rid of your table, that's my biggest takeaway from a 10 by 10. It's unnecessary with all the display options you have available. Okay, so that wraps up today's Wellness Wednesday. It's a segment we do on Vertical Ledge, and it's such an honor to serve the community that we do. You guys are creators and crafters and artists, just masters at small business and what that means, and it's such an honor to be a part of a small business community that we've kind of cultivated and grew over the last few years. One of the reasons why we're switching over to YouTube is so we can get way more community, but also there's nobody doing these types of videos on YouTube right now, which makes me think that maybe it's needed or maybe it's not. If it is, definitely like, comment, and share. If not, just pass us along. It's been a pleasure, you guys. I can't wait to see you next Wednesday. Be sure to leave your questions, and I will get to them at the very end of this April 2nd. I'm super excited for that last one. It's gonna be a deep dive. I'm already prepping all the questions. I've screenshotted them all. I put them in a document. I'm answering them. As it comes up to each particular booth. So, check it out. Here's some funny behind the scenes. Check out these wonky behind the scenes. So, our warehouse is usually pretty dirty, and I won't lie, it's usually a disaster unless we have a rental. That's mainly because this is too functional of a space. You can rent this area for events. You can close the blinds. And we just had a huge spring launch, so there's stuff just everywhere. And I don't really feel like cleaning up, and it's our space, so I don't really have to. You know, small business ownership excuses. Anyway, we built that wall. It's pretty cool.