Speaker 1: Hi guys, it's Ben Heath from Lead Guru and in this video I'm going to talk about how to adjust your Facebook ad campaigns for small budgets. Now there's a lot of advice out there, a lot of recommendations made from me and from other people around Facebook ad campaigns that are perhaps a bit more suited to larger budgets and there are some adjustments you want to make if you are getting started, you are operating with a smaller budget and that's what I'm going to be discussing in this video. Before I get into that I just want to very quickly ask you to smash that like button, click that thumbs up button, that'd be much appreciated and of course subscribe to my channel if you are new and haven't done so already. So I'm in an example Facebook ad account here and it's a CBO campaign, if you follow my stuff you'll know that I'm a big fan of using CBO in general and I'm at the where you set the budget the budget point. I prefer using daily budgets just a quick aside as opposed to lifetime budgets, I've got videos on that in case you want more information as to why but I wanted to talk about small budgets because it's where most people start, it's where I'd recommend a lot of people start, you know why? Invest money that's going to hurt before you know whether or not this platform can perform for you, it's one of the advantages of Facebook advertising, you know you don't need to start with a massive budget, you can start small, test things, find out what works for you and then look to scale up once you've worked some stuff out, I think it's definitely the best approach. So firstly what would I classify as a small budget? Now I'm talking here, I need to clarify in sort of countries like UK, US, Australia, Canada where we do the majority, of our advertising, this may not apply what's small in other locations may well be quite different but in my mind small is anything less than say a thousand dollars a month, that's roughly going to be what I would classify as a small budget and obviously the vast majority of clients, well of all the clients we work with are spending more than that, some spending significantly more, 100, 200 times that on a monthly basis but if you followed some of my videos and I'll include a link in the video description to another video talking all about it. So basically what I'm going to look at here in my campaign structure is the simple structure where I basically talk about in an ideal world, my campaign structure is going to be a CTO campaign, within that you're going to have five ad sets, one of which will be retargeting, four will be cold audiences and then within those five ad sets you're gonna have three to four ads, hopefully using different ad formats and testing a few different things in those ads and that's going to be the basic structure, but if you are operating with a budget that is less than a thousand dollars, a thousand dollars per month and particularly if it's significantly less than that, let's say one million dollars per month, and that, let's say $10 a day, $300 a month, something like that, then I think you do want to adjust things. You basically want to reduce the number of variables. If you think if you've got five ad sets and then four ads in each ad set, well, that's 20 different sort of units to put in front of your target audience. Now, when I'm talking about four different ads, it's going to be the same four different ads across those five ad sets. But of course, Facebook's got lots and lots of different combinations to try. Basically got 20 different variables to work with there. If you are, as I said, operating with, let's say $10 a day, maybe even $5 a day, $20 a day, something like that. So $10 a day, obviously $300 a month, $20 a day has come out $600 a month, that sort of range, I think you want to be reducing the number of variables from 20. So what would I go with in that sort of situation? Perhaps two to three ad sets. I think if you've got, say, a $10 a day budget, two to three ad sets as three as a maximum. And then with those, perhaps two different ads live at any one time. Now, what does that mean? The less variables that you've got live at any one time means it's going to take longer to test stuff. And that's one of the biggest disadvantages of starting with a smaller budget and operating with a smaller budget is it takes you longer to find things out. You throw money at stuff, and you're testing between two different audiences, you might find out in hours, if you're spending enough, which one performs best. If you're not spending much at all, it might take days, weeks, maybe even longer than that in certain circumstances for certain audiences. So that's one of the biggest disadvantages in certain types of businesses. But yeah, so you're reducing the variables, which means it's going to take longer, but it's also going to help Facebook optimize your campaign and work stuff out more efficiently. If you ran with the five ad sets, four different ads in each ad set with a $10 a day budget, it's just so much for the Facebook algorithm to work out there on what is a tiny amount of spend per ad per day. You're talking about the equivalent of 50 cents per ad per day with a $10 budget in five ad sets, four ads in each, 20 different ad units. You can just sort of run the math. You go, well, if we're only spending 50 cents per ad per day, yeah, it's going to take forever for you to work out which ads perform best, which audiences perform best, and things like that. And Facebook can get very confused, and your results like to be terrible in the meantime. So by reducing those variables, you give Facebook a much easier time of working it out, much easier time of exiting the learning phase, and you can still test all that stuff. Just don't do it. So two to three ad sets live at any one time. Let's say after two weeks with a $10 budget, you're going to have to give it a reasonable amount of time. You work out that one of those ad sets or two of those ad sets are performing best, pause the underperformers, and then test the other options that you perhaps found, whether they're interest-based or lookalikes, whatever it is, and then go about that process. Same with ads. You can still go through and test a load of ads, but just don't do so all at once. It's just too confusing, and you're going to see poor results for a very long time until Facebook's able to... to work that out. Remember that conversions, if you're running a conversions campaign, which I assume you are, which is what I recommend most people do most of the time, conversions help you get more conversions, right? So generating conversions in an account, having that conversion data informs Facebook on how to optimize your campaigns. So by reducing the number of variables, going with the best options that you think are going to work first, you should hopefully get more conversions in the short run, which then allow you to test slightly further out and be a bit more risky with the options that you're including. A quick video here, something that I wanted to talk about because I think it's important. A lot of people may be... A lot of people have asked, they've been looking at my campaign structure and say, would you still do this if you're spending $10 a day? And you go, actually, no, I wouldn't do the five ad sets, four ads in each. That's probably more for a $5,000 a month budget, or even a $2,000 a month budget, $1,500 a month budget is absolutely fine. And then all the way up, you can keep going. But with those $10 a day budgets, no, I would go with less than that. And by the way, there's nothing wrong with starting with $10 a day. That's absolutely fine. If that's where you're at, I spent perhaps... Obviously, my account's in pounds being in the UK, but I spent £10 a day. I remember doing it. And that's where I started. You could start with $10 a day and within a month, you could be spending a thousand... Sorry, you could be spending $1,000 a month. So you've basically 3x that. And a month later, you could be spending $5,000 a month. These things can happen. You can definitely scale. And I've got videos on that if you want to check those out. I would adjust things. And hopefully, that'll help improve your campaigns, help them get out of the learning phase, which I think is why people have a lot of issues with my campaign structure with tiny budgets is you struggle to get out of the learning phase. So hopefully, that's helpful. Okay, before we go, a couple of things I want to quickly mention. The first is a free webinar I've created called Three Killer Facebook Ad Strategies to Double or More Your Revenue. And in this webinar, I break down three strategies, three Facebook advertising sales funnels that we use with our client work all the time. They're very much tried and tested. We've generated millions of dollars with each one of these. And depending on your business will depend on which of the three you want to use. And that's key. That's really important because there's far too much Facebook advertising that people do that is just not designed for their products and services. It might be a great strategy for a completely different business model, but for your business model, it's not going to work. So that's what that webinar will help you do, help you work out which strategy you want to use depending on the products and services you're selling and their price point. It'll also show you exactly what that sales funnel looks like. So you've got to go ahead and you can implement that quickly and easily and hopefully see some fantastic results. Well worth the watch, completely free. Links in the video description. Go ahead and check that out. Other thing I want to mention is our Facebook advertising services. So my company, Lead Guru, is a Facebook advertising agency. We create, manage, and optimize Facebook ad campaigns for our clients. And if you're currently running campaigns yourself or perhaps working with agency that's not producing the best results possible and you think there's room to grow, we can almost certainly help you get there. It's what we do all day, every day. We spend millions of dollars on very much know what we're doing and know how to get the best out of Facebook ad campaigns across dozens of different industries. We've worked with hundreds of clients, have hundreds of campaigns running at any one time. And yeah, we've probably worked with a business like yours in the past. So if you're interested in that, interested in working with us and finding out more information, the best thing is to click on the link in the video description below that take you through to a page on our website where you can book a free strategy session with one of my team members. And they'll be able to take you through our service, how it works, the costs involved, and we're very price competitive, all that sort of stuff. And also show you how, get more information about your business, tell you if we've worked with a company like yours before. Very informal chat, no obligation, of course. We do have a minimum budget requirement of 3K per month. So if you've not got that budget or hire, we won't be able to work with you. Please don't book a session. It will be cancelled if you do and you don't meet that criteria. But yeah, but otherwise, we'd love to speak with you. Hopefully, we get a chance to work together. So again, link's in the description, completely free to book that call. Go ahead and do it. If you found this video useful, please comment below to let me know. Please give me a thumbs up, click that like button, and of course, subscribe to my YouTube channel if you are new and haven't done so already. Okay, best of luck with your Facebook ad campaigns, guys, and I will talk to you soon. Bye for now. Bye.