Speaker 1: And this is where people like you and me can add a lot of value because business owners are so busy and technology's just, there's just too much of it. It's overwhelming. It's too much. It's even for me, it's too much. Yeah. So it's like, how can you, can I talk to you and you tell me what's going to play good together? Cause I don't want to know. I trust you. Like at the end of the day,

Speaker 2: it all comes down to trust. And that's what they were saying at the Avant bootcamp that you and I were at a couple or last week. Just technology's changing so fast in this space that it's impossible to keep up with. IT teams are, they'll spend nine months on a information collection project that a company like Avant has already put together for them and give them, you know, have the resources available and you need an entire team to keep up with what's going on.

Speaker 1: But here's the thing, right? Even though you get the right information and I think everybody has done a great job grabbing that front end information, but the hardest part is once that contract's signed is to get it implemented and delivered. That is where the biggest problems lie. It's a huge problem. Some of the best technologies out there, it's easy. It's a given, but get it rolled out successfully. And that comes down to the team and the people, right? And driving that adoption. The adoption is key. And a lot of companies, even with your CRM, adoption's horrible, but you don't ever hear about that. Oh, we got a CRM. We don't use it, but we got one and we're paying for it. We got email, but everybody's using their Outlook client still or their, their Apple mail client. Nobody's using the technology or the collaboration tools. Nobody's using their UCAS phone system. Everybody's using their personal cell phone. So we deployed all these technologies, but nobody's using it. So where's the disconnect

Speaker 2: though? Is it the, is it the organization not communicating that to the employees and the value that it can bring to them? That's part of it. Yeah. But I also think the employees don't know

Speaker 1: the why and the businesses don't know the why either. They just have a vision, but they don't know why they're doing it. I feel like everyone just goes, oh, everyone's going here and let's go there. Or everyone's going here. Let's go there. But nobody. And if you notice the Pareto principle, right? You can deploy a contact center solution. 80% of the features aren't going to be used. They're just going to use 20% of them. And as I learned this from this one guy, Dave Michaels, he always told me, he's like, you know, Cisco has so many features, but what percentage of those features are they actually using? It's very, it's not, it's probably about 20% 80, 20 rule. So how do we drive, how do we fix those adoption issues? I mean, that's, that's the challenge because without adoption, we're just wasting money.