Streamlining Content Translation for Global Market Expansion (Full Transcript)

Speaker 1: Ambitious brands need effective content translation, management and distribution tools to help them grow into new international markets and territories. IDG Connect polled over 200 IT decision makers in the US and UK to gauge their expansion plans and strategical approaches. What organizations want most is to streamline manual localization processes, improve translation quality by eliminating errors, speed up content distribution and monitor how their content is consumed. The survey found that organizations in both countries plan to expand into additional markets and produce more localized digital content over the next two years, especially translations of mobile app, e-marketing, video and gaming content. Even those organizations not looking to go far still require translation. About half of content translation activity is currently serving North America and Europe as organizations look to address new market opportunities and meet growing demand from existing customers. Expansion plans face initial hurdles, with 25% of organizations finding the right internal stakeholders difficult to recruit and 23% uncertain of a compelling and identifiable ROI. Many organizations struggle to centralize translation and localization across business departments, allocate staff, recode content, implement effective version control and handle multiple file formats. All of this can be solved with the right technology, once everyone is on board. A translation management platform can improve collaboration between teams, scale up translation activity on demand and help keep costs down while accelerating growth. Learn how translation management software can help your organization meet growing translation and localization needs by reading our whitepapers, redefining how brands approach content creation and translation strategy is a growth strategy at www.smartling.com resources.